Dina Chen

UX/UI Designer at Back At You
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Contact Information
Location
Los Angeles, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency

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Bio

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Hann-wei C.

Dina has great discipline in tasks with long stretches. Her product management experience is obvious when discussing product concepts. She thinks in a practical perspective of what users want to accomplish, but always leaves room to absorb new ideas based on data that innovate a better experience. Dina’s understanding of branding and design are a huge plus when it comes building prototypes. She understands how to keep a brand value proposition alive throughout products she creates. Dina is a core member that is essential on any team serious about building the product right.

Jozef B.

Dina has proven to be eager and able to tackle any task given to her. She puts in a lot of effort to get things done and actively look for feedback. I have been thoroughly impressed by her ability to take ownership of her tasks with a can-do attitude, and is never afraid to ask for help when she needs it! She has a great knack for product strategy and designing with that in mind. Any team would benefit from having her, and I'm very excited to see where her career goes!

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Credentials

  • Makeup Artistry
    Trendimi
    Jun, 2015
    - Sep, 2024
  • Bartending
    Pacific Bartending School
    Aug, 2013
    - Sep, 2024
  • AdWords Fundamentals
    Google
    Apr, 2018
    - Sep, 2024
  • AdWords Mobile Certification
    Google
    Apr, 2018
    - Sep, 2024

Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • UX/UI Designer
      • Mar 2020 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • UX/UI Designer
      • Jul 2019 - Nov 2019

      Design and develop mobile apps that solve real-world problems• Conduct supplementary C&C analysis• Data synthesis of research insights• Feature prioritization• Create user interface prototyping• UAT based revising Design and develop mobile apps that solve real-world problems• Conduct supplementary C&C analysis• Data synthesis of research insights• Feature prioritization• Create user interface prototyping• UAT based revising

    • United States
    • Manufacturing
    • UX/UI Designer
      • Jan 2019 - Mar 2019

      Straight Up Keto makes ketogenic diets easier to manage with graband go keto meals available at local food vendors and supermarkets.• Illustrated company value proposition, product road map, and research artifacts• Facilitated and oversaw the development of the UX process, also synthesized data with affinity mapping with the client to flush out key user insights• Communicated user needs based on qualitative user research, personas, and user journeys through features and each stage of the product cycle • Validated designs with usability tests of a rapidly prototyped high fidelity mockup to present to client• Implemented high fidelity mockup to functional website using CMS, with key function of a diet calculator for user return rate

    • United States
    • Food and Beverage Services
    • 400 - 500 Employee
    • Graphic Designer
      • May 2018 - Oct 2018

      Paris Baguette is a high-end international bakery café based in South Korea.• Created graphics such as flyers, coupon, banner, SMS, etc. for holiday and new item promotions• Maintained pre-established brand quality and visuals• Photographed, styled, re-touched product shoots • Interoperated design and layout into finished, properly formatted and imposed files for the purpose of national digital and print campaign •Worked in a team and as an individual to deliver creative and production assets for Paris Baguette• Translated campaign from English to Chinese to support localization

    • Account Manager
      • Dec 2016 - Dec 2017

      Ringier is an internationally active, modern media group with an integrated and diversified value creation chain. The current strategy is based not only on media but also on e-commerce and entertainment.-Maintain assigned account bases while developing new accounts.-Explain to customers how specific types of advertising will help promote their products.-Locate and contact potential clients to offer advertising service. Ringier is an internationally active, modern media group with an integrated and diversified value creation chain. The current strategy is based not only on media but also on e-commerce and entertainment.-Maintain assigned account bases while developing new accounts.-Explain to customers how specific types of advertising will help promote their products.-Locate and contact potential clients to offer advertising service.

    • India
    • Design Services
    • 1 - 100 Employee
    • 3D Designer
      • Apr 2016 - Oct 2016

      LESMOR is a design agency in Shanghai, focused on luxury/boutique market.• Conducted user interviews, surveys on hundreds of people, hundreds of competitive analysis both direct and indirect that identified necessary features of the product by synthesized data with affinity mapping with the client to flush out key user insights• Communicated and worked closely with cross-functional team members to produce design assets that support business objectives and marketing goals• Prepared rough draft and scale sets; included floor plans, scenery, and properties to be constructed• Designed 3D models and renders of marketing materials for the client using SketchUp, 3D Max, Autocad, and V-Ray

    • Sales Promoter
      • Feb 2011 - Feb 2016

      Dina M Promotion is a promotional company servicing LAX and SFO duty-free stores. Provide highly trained promoters to promote luxury products with friendly customer service and multilingual skills.-Greet customers and ascertain what each customer wants or needs.-Describe merchandise and explain use, operation, and care of merchandise to customers.-Answer questions regarding the store and its merchandise. Dina M Promotion is a promotional company servicing LAX and SFO duty-free stores. Provide highly trained promoters to promote luxury products with friendly customer service and multilingual skills.-Greet customers and ascertain what each customer wants or needs.-Describe merchandise and explain use, operation, and care of merchandise to customers.-Answer questions regarding the store and its merchandise.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • UI Design Intern
      • Sep 2015 - Dec 2015

      -Develop graphics and layouts for product illustration company brochure, and app.-Prepare illustrations, discussing them with supervisors and make necessary changes. -Develop graphics and layouts for product illustration company brochure, and app.-Prepare illustrations, discussing them with supervisors and make necessary changes.

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Intern
      • Jul 2014 - Aug 2014

      -Select materials and production techniques to be used for products.-Visit textile showrooms to keep up-to-date on the latest fabrics.Sketch rough and detailed drawings of apparel. -Select materials and production techniques to be used for products.-Visit textile showrooms to keep up-to-date on the latest fabrics.Sketch rough and detailed drawings of apparel.

Education

  • General Assembly
    UXDI
    2018 - 2019
  • California State University-Long Beach
    Bachelor of Arts (BA), Design and Visual Communications, General
    2013 - 2015
  • El Camino College
    Art/Art Studies, General
    2010 - 2013

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