Experience

America's Test Kitchen

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Research Analyst, Consumer Insights

  • Aug 2021 - Present



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Senior Data Analyst

  • Apr 2021 - Aug 2021

• Data Analyst

  • Sep 2018 - Apr 2021

  • Provided analytics and strategy recommendations for a large financial client to optimize a multimillion dollar annual digital marketing budget to improve prospect acquisition and client decision making, with the goal of driving on-site actions strongly correlated with client conversion• Ensured site and advertising continuously met KPIs by analyzing on-site experiences and content performance on ad-hoc and regular bases, providing recommendations that were implemented on site and in content promotion.• Continuously optimized multi-channel paid media campaigns using KPIs covering brand favorability, cost efficiency, and site engagement• Streamlined and automated reporting and data cleansing processes through tools like Alteryx Show less



NPR

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Audience Insights Intern

  • Jan 2018 - May 2018

  • Lead analyst for internal work-climate survey, involving data analysis, report-writing and participation in briefing the client • Lead data-collection, formatting, and summarizing for annual audience Profile report • Analyzed listener habits and demographics • Coded, analyzed, and presented survey data with tools like SurveyMonkey & Excel • Worked with data sources like Google Analytics, comScore, & MRI • Responded to urgent ad-hoc data requests from internal teams • Lead analyst for internal work-climate survey, involving data analysis, report-writing and participation in briefing the client • Lead data-collection, formatting, and summarizing for annual audience Profile report • Analyzed listener habits and demographics • Coded, analyzed, and presented survey data with tools like SurveyMonkey & Excel • Worked with data sources like Google Analytics, comScore, & MRI • Responded to urgent ad-hoc data requests from internal teams



Tufts University Avian Cognition Lab

• Greater Boston Area

• Research Assistant

  • May 2014 - May 2017

  • Assisted in conducting of comparative animal cognitive research amongst pigeons, starlings, and humans • Analyzed data using Microsoft Excel, SPSS, and Matlab • Generated stimuli in Matlab, Microsoft Visual Basic, and Adobe Flash • Handled subjects and participants • Assisted in conducting of comparative animal cognitive research amongst pigeons, starlings, and humans • Analyzed data using Microsoft Excel, SPSS, and Matlab • Generated stimuli in Matlab, Microsoft Visual Basic, and Adobe Flash • Handled subjects and participants