Experience

Venture Lighting International FZE

• United Arab Emirates
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Area Manager

  • Feb 2021 - Present

  - Leading sales function for LED Lighting & HID products, developing channel partners and project customers. - Key account management including stakeholder mapping, relationship building, understanding customer needs in-depth, designing customer specific solution and commercial negotiations. - Early engagement with end users, consultants to align our solution with customer vision and project technical requirements by using consultative approach. - Expanding current business into new geographies and vertical markets. - Keeping track of competitor activities and product/technical developments. - Undertaking various marketing activities including trade shows, digital marketing for MENA Region. Show less



Al Zubair Electric

• United Arab Emirates
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Brand Specialist

  • Dec 2017 - Sep 2020

  - Worked closely with Architects/ MEP Consultants/ Interior Designers to get our products specified and ensuring the business relationship with them. - Developed relationships with key decision makers like End Users, institutional clients and specifiers to help drive demand generation. - Collaborated with the sales team to plan and execute well-timed social & digital marketing campaigns. - Evolving market segmentation and devising segmentation strategies to achieve desired targets. - Leveraging relationship with consultants and MEPs to help sales team negotiate and finalize the orders. Show less



IHG Brands

• United Arab Emirates
• Architecture and Planning
• 1 - 100 Employee

• Key account

  • Sep 2016 - Nov 2017

  - Develop and build strong relationships with all stakeholders for key accounts in UAE market. - Developed new Key accounts in addition to enhancing business with existing accounts. - Influencing and developing most suitable solution ( among various brands available) for customer specific needs. - Established high and wide relationship with key accounts. - Positioned new products with existing key accounts. - Developing and delivering short-term and long-term customer and market strategy. - To deliver highest level of customer satisfaction with key UAE accounts. Show less



Crystalite Design Studio.

• India
• Architecture and Planning

• Team Manager

  • Mar 2013 - Aug 2016

  - Co-ordinate with the heads of marketing department to implement departmental strategies and action plans which are in alignment with the wider organizational strategy - Active implementation of marketing strategies and action plans for major lighting brands as in WILLA, LAMP Lighting, Lucifero’s, ELR, B-LUX, Barthelme Etc. - Setting goals and expectations for direct reports for managing the brand awareness among the process and holding them accountable for successful execution. - Tracking Market Reputation KPIs and performance to help optimize brand effectiveness. Show less



REIZ ELECTROCONTROLS PVT LTD

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Administrator

  • Oct 2010 - Jan 2013

  - Provides oversight on processes associated with the preparation and coordination of client meetings. - Sending out data-driven email campaigns to acquire new users. - Coordinate business development activities, including incoming leads, follow-up, and tracking of opportunity status. - Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. - Work with Principals and senior staff, and support other marketing team members to design, write, and produce proposals, presentations, and other marketing collateral in alignment with brand standards. Show less