Experience

Me Escuta

• Brazil
• Home Health Care Services
• 1 - 100 Employee

• Conselheiro

  • May 2023 - Present



Fundação Dom Cabral

• Brazil
• Higher Education
• 700 & Above Employee

• Professor

  • May 2023 - Present



Depyl Action

• Brazil
• Wellness and Fitness Services
• 100 - 200 Employee

• CEO

  • Nov 2022 - Present

  Desenvolvimento e implementação do plano estratégico que orientou o redirecionamento da empresa em seu processo de transformação digital e expansão; Condutor do projeto de GTM (go-to-market), criando o escopo do planejamento comercial com a criação das áreas de Dados, Tráfego, CRM e Consultoria de Vendas, compreendendo a demanda do cliente e criando novas estratégias customizadas de performance em vendas para a rede. Planejamento e implementação da transformação digital do negócio, através da crianção de Escritório de Projetos (Agile), Dpt. Data Science & Analytics, Dpt. Tráfego e CRM. Atuante na gestão financeira, monitorando o fluxo de caixa, gerenciando receitas, despesas e investimentos; Desenvolvedor de novas lideranças alinhadas ao plano de médio e longo prazo da companhia; Revisor de processos e formatos de operação visando ganho de eficiência e redução de custos operacionais através da criação de um departamento de S&OP. Lider estratégico de projetos de expansão nacional e internacional. Membro do Conselho Consultivo Estratégico do grupo empresarial. Show less



Fundação Dom Cabral

• Brazil
• Higher Education
• 700 & Above Employee

• Senior Manager Data Science & Analytics

  • Jun 2021 - Oct 2022

  • Liderança responsável pelo desenvolvimento, planejamento e gestão de projetos estratégicos do setor de CRM e Inteligência de Mercado, desde a concepção até a implantação e manutenção, guiando colaboradores na estruturação de processos, procedimentos e análise de dados sobre a empresa, clientes, mercado e concorrência por meio de relatórios gerenciais e KPIs. • Atuação no planejamento e implementação do NIC – Núcleo de Inteligência Competitiva, monitorando a estrutura dos estudos de mercado da organização para suportar decisões estratégicas. • Desenvolvimento e gerenciamento dos sistemas de comunicação de Inteligência de Mercado, incluindo o sistema de alertas antecipados, unificando toda gestão da comunicação estratégica com o cliente interno. • Atuação frente ao projeto COCKPIT, oferendo visibilidade em tempo real dos indicadores comerciais de sucesso aos gestores e demais stakeholders. • Administração do projeto DATALAB, respondendo pela governança de dados que contribuem para o suporte, arquitetura, estruturação e integração entre as diversas áreas da organização. Show less



Kiwi Superfoods

• Brazil
• Food and Beverage Services
• 1 - 100 Employee

• Market Intelligence and Expansion Director

  • Jan 2015 - Jun 2021

  • Management of the brand's strategic planning, from conception. •Development and implementation of the Expansion and Commercial Branding plan. • Direction and monitoring of the team of managers, acting in the implementation of the goals / results plan and network expansion. • Planning, development and administration of the NIK project (Kiwi Intelligence Center), responsible for the science of data that support the various decision makers. • Management of the brand's strategic planning, from conception. •Development and implementation of the Expansion and Commercial Branding plan. • Direction and monitoring of the team of managers, acting in the implementation of the goals / results plan and network expansion. • Planning, development and administration of the NIK project (Kiwi Intelligence Center), responsible for the science of data that support the various decision makers.



Depyl Action

• Brazil
• Wellness and Fitness Services
• 100 - 200 Employee

• Head of National and International Expansion | Market intelligence

  • Feb 2013 - Apr 2015

  • Member of the strategic committee of the Depyl Action group (Arcangel Indústria and Depyl Action Franchise). • Development and reformulation of internal processes, working on the implementation of organization charts, flowcharts and strategic planning of the expansion sector. • Development and management of the expansion plan, identifying potential territories for installing Depyl Action units. • Monitoring of results, from the implementation of the performance analysis system of the national and international commercial team. • Complete planning of the company's international expansion, involving strategic, legal, commercial, managerial and marketing planning. • Development, training and complete planning of the market intelligence unit, deploying a geomarketing tool to identify the high performance geographic profile, areas of influence of the units, better support in choosing the commercial point, monitoring of competition and several other market analyzes. • Conception, planning and complete execution of the Competitive Intelligence Nucleus (NIC), being the main reference for strategic decision making in market intelligence. Show less



CDL/BH

• Brazil
• Information Services
• 200 - 300 Employee

• • Jan 2009 - Jan 2013

  • Management of the process of development and implementation of the strategic plan for the• International Business sector, service development, product portfolio development, pricing of services and products, goals program, training of teams of international and national agents, planning and execution of missions international, etc.• Responsible for actions related to international negotiations.• Responsible for planning and coordinating business missions in order to enable participation of• Brazilian businessmen in fairs, assisting in negotiations in the following countries: China, South Africa and France.• Development and management of the core business with China.• Development and administration of the competitive intelligence nucleus to support the decision making of clients and Boards. Show less

• • Mar 2007 - Dec 2008

  • Responsável pela prospecção e homologação de fornecedores em todo território da China continental, com base de trabalho em BEIJING/CHINA.



SEBRAE

• Business Consulting and Services
• 700 & Above Employee

• International Market Access Analyst

  • Jan 2006 - Jan 2007

  • Prospecting and analyzing data to support managers. • Preparation of intelligence reports with relevant information to decision makers. • Prospecting and relationship with international suppliers. • Prospecting and analyzing data to support managers. • Preparation of intelligence reports with relevant information to decision makers. • Prospecting and relationship with international suppliers.