Dimitar Najdenov
Managing Director at ReThing- Claim this Profile
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Serbian -
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Bio
Ivana Karalieva Petreska
Dimitar is one of the most devoted people I know. He approaches with a powerful passion for everything in his life, especially marketing. He is a true leader that many of his colleagues followed as an example. Marketing has always been his strength but being a product owner, connecting the development and marketing team is something he managed with ease. He does not just deliver, but he follows a great vision towards a better future for every single client he was in charge of. We have worked together with Dimitar on many strategies in the past two years, and I can say with confidence that he is a great team player and very pleasant colleague to work with. Besides all mentioned, he became a very close friend of mine during the journey we had during working hours and I can also share that he is a caring person who strives to help people grow on every field. I would surely recommend Dimitar as a great fit on every management team, but I am looking forward to the many years of working together in the future.
Kristijan Arsov
Dimitar was my mentor as I was entering the world of digital marketing. He taught me all the bits & pieces you cannot find in books and articles, especially in the fields of SEO, SEM, link building & Wordpress management. He is one of the most technically knowledgable marketers I have met. It was an honor working together with him to deliver complex marketing technology & marketing automation projects to huge international clients. Would be my 1st pick for a digital marketing dream team!
Ivana Karalieva Petreska
Dimitar is one of the most devoted people I know. He approaches with a powerful passion for everything in his life, especially marketing. He is a true leader that many of his colleagues followed as an example. Marketing has always been his strength but being a product owner, connecting the development and marketing team is something he managed with ease. He does not just deliver, but he follows a great vision towards a better future for every single client he was in charge of. We have worked together with Dimitar on many strategies in the past two years, and I can say with confidence that he is a great team player and very pleasant colleague to work with. Besides all mentioned, he became a very close friend of mine during the journey we had during working hours and I can also share that he is a caring person who strives to help people grow on every field. I would surely recommend Dimitar as a great fit on every management team, but I am looking forward to the many years of working together in the future.
Kristijan Arsov
Dimitar was my mentor as I was entering the world of digital marketing. He taught me all the bits & pieces you cannot find in books and articles, especially in the fields of SEO, SEM, link building & Wordpress management. He is one of the most technically knowledgable marketers I have met. It was an honor working together with him to deliver complex marketing technology & marketing automation projects to huge international clients. Would be my 1st pick for a digital marketing dream team!
Ivana Karalieva Petreska
Dimitar is one of the most devoted people I know. He approaches with a powerful passion for everything in his life, especially marketing. He is a true leader that many of his colleagues followed as an example. Marketing has always been his strength but being a product owner, connecting the development and marketing team is something he managed with ease. He does not just deliver, but he follows a great vision towards a better future for every single client he was in charge of. We have worked together with Dimitar on many strategies in the past two years, and I can say with confidence that he is a great team player and very pleasant colleague to work with. Besides all mentioned, he became a very close friend of mine during the journey we had during working hours and I can also share that he is a caring person who strives to help people grow on every field. I would surely recommend Dimitar as a great fit on every management team, but I am looking forward to the many years of working together in the future.
Kristijan Arsov
Dimitar was my mentor as I was entering the world of digital marketing. He taught me all the bits & pieces you cannot find in books and articles, especially in the fields of SEO, SEM, link building & Wordpress management. He is one of the most technically knowledgable marketers I have met. It was an honor working together with him to deliver complex marketing technology & marketing automation projects to huge international clients. Would be my 1st pick for a digital marketing dream team!
Ivana Karalieva Petreska
Dimitar is one of the most devoted people I know. He approaches with a powerful passion for everything in his life, especially marketing. He is a true leader that many of his colleagues followed as an example. Marketing has always been his strength but being a product owner, connecting the development and marketing team is something he managed with ease. He does not just deliver, but he follows a great vision towards a better future for every single client he was in charge of. We have worked together with Dimitar on many strategies in the past two years, and I can say with confidence that he is a great team player and very pleasant colleague to work with. Besides all mentioned, he became a very close friend of mine during the journey we had during working hours and I can also share that he is a caring person who strives to help people grow on every field. I would surely recommend Dimitar as a great fit on every management team, but I am looking forward to the many years of working together in the future.
Kristijan Arsov
Dimitar was my mentor as I was entering the world of digital marketing. He taught me all the bits & pieces you cannot find in books and articles, especially in the fields of SEO, SEM, link building & Wordpress management. He is one of the most technically knowledgable marketers I have met. It was an honor working together with him to deliver complex marketing technology & marketing automation projects to huge international clients. Would be my 1st pick for a digital marketing dream team!
Credentials
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Mixpanel Partner Certification
MixpanelJul, 2020- Sep, 2024 -
AWS Business Professional (Digital)
Amazon Web Services (AWS)Mar, 2020- Sep, 2024 -
Analytics Expert
SegmentDec, 2019- Sep, 2024 -
Dynamic Personalization with Liquid
BrazeJun, 2019- Sep, 2024 -
Email Deliverability
BrazeJun, 2019- Sep, 2024 -
Implementation Expert
SegmentDec, 2019- Sep, 2024
Experience
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ReThing
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North Macedonia
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IT Services and IT Consulting
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1 - 100 Employee
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Managing Director
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Jan 2021 - Present
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Boksy
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Entertainment Providers
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Senior Product Manager
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Jan 2021 - Present
In this rapidly evolving world, Boksy was looking for new ways to disrupt the status quo, go to market faster, and optimize customer experiences. My responsibility was to help lead this mission. I own the digital product - Boksy - a mobile app for reading and listening to books. Now we are live in few countries and my responsibility is to open up new markets, and make the product even better. With unique features like gamification - Boksy is the most advanced product on the market! In this rapidly evolving world, Boksy was looking for new ways to disrupt the status quo, go to market faster, and optimize customer experiences. My responsibility was to help lead this mission. I own the digital product - Boksy - a mobile app for reading and listening to books. Now we are live in few countries and my responsibility is to open up new markets, and make the product even better. With unique features like gamification - Boksy is the most advanced product on the market!
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Stabenfeldt
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Book and Periodical Publishing
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Senior Product Manager
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Jan 2020 - Present
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Alite International
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Sweden
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IT Services and IT Consulting
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1 - 100 Employee
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Product Owner
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Apr 2016 - Dec 2020
Working as a Product Owner with international clients focusing on the digital transformation of businesses and developing holistic & data-driven digital marketing strategies. My main responsibilities and activities involve: ‣ Developing data-driven digital marketing strategies for clients, involving analysis of the current state, defining an ideal buying persona through extensive market research, crafting content strategy & SEO guidelines, defining lead generation funnels, creating social media strategy, defining digital advertising channels, building sales landing pages, as well as integrating client’s mobile & web platforms with Marketing Automation systems. ‣ Working as a Braze Consultant for implementation of Braze’s cross-channel marketing automation platform through identifying needed integrations between the system and legacy systems, creating an IP warming strategy and managing the setup of an email marketing channel, configuration & setup of multichannel campaigns and customer journeys, as well as end users training & enablement of the Braze platform. ‣ Product & service conceptualization for clients done on the basis of the Design Thinking methodology involving extensive market & product research, surveying target audience, defining an ideal buying persona, mapping out the customer journey, ideating the solution, prototyping, and testing with real users - all with the end goal to deliver a successful digital product or service, together with a holistic go-to-market strategy. If you're more interested in the whole spectrum of digital transformation services that Alite International offers, please visit our website: https://www.alite-international.com/ Show less
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doXteam
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North Macedonia
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Software Development
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2016 - Nov 2020
Working as a Digital Marketing Specialist at doXteam, a Skopje based IT company that collaborates with several international clients, as well as on developing in-house projects. My main responsibilities and activities involve: ‣ Developing multi-channel & data-driven digital marketing strategies & go-to-market strategies for international clients from multiple industries, including Media & Publishing, Insurance, Manufacturing, Software & Mobile Apps. ‣ Product & market research, including competition analysis, potential markets, and market data analysis, as well as marketing data analysis, including Google Analytics, Google Trends, Moz, etc. ‣ Developing SEO strategies, including SEO analysis of websites and keywords research, writing SEO optimized content for clients' and internal blogs (mostly Tech and Marketing related topics), as well as creating, managing and editing blogs (Wordpress, Weebly, etc.) ‣ Copywriting and content writing for various needs, including taglines, campaign slogans, etc, as well as designing visuals for social media and blogs' needs (Illustrator, Sketch & Photoshop) ‣ Managing social media accounts for various clients, including Facebook, Twitter, LinkedIn and Instagram, running social media advertising campaigns, including Facebook, LinkedIn, Twitter, and Google Ads Show less
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Microtica
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United States
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Software Development
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1 - 100 Employee
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Digital Marketing Specialist
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Dec 2016 - Dec 2019
Working as the Digital Marketing Manager for Microtica, a platform for development and continuous deployment of microservices & automation of DevOps processes. My main responsibilities and activities involved: ‣ Developing a digital marketing strategy & complete go-to-market strategy for the product ‣ Branding of the product, developing and creating a logo and a website, as well as presence on multiple social media networks and other online communities ‣ Managing all online marketing activities, including social media marketing, managing & editing the blog, managing online communities, digital adverting & email marketing. ‣ Creating written and visual content for the online presence of the product, including blog posts, emails, infographics & other. ‣ Offline promotion on local tech & business events in Skopje, Macedonia If you want to learn more about Microtica, please visit our website: https://www.microtica.com/ Show less
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Education
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2009 - 2014
Univerzitet 'Sv. Kiril i Metódij' vo Skopje
Master of Laws (LLM), Criminal Justice and Corrections
Community
