Regional Representative

• Jan 2021 - Present

Съюзът за стопанска инициатива (ССИ) е учреден на 22.12.1989 г. като първото неправителствено сдружение на частните предприемачи в Република България, с цел да обедини частния бизнес в страната и да подпомага дейността и успешното му развитие.ССИ е национално представителна организация на работодателите от 1993 год. и според последни данни на Националния осигурителен институт представлява над 4 600 предприятия с над 160 000 заети в тях, 42 браншови и 88 общински организации на територията на цялата страна.Днес ССИ е автентичен представител на микро, малкия и среден бизнес и на занаятите в България и представлява членовете си пред органи, организации и институции на местно, национално и международно равнище.

Chief Director of Plovdiv Corporate Center at Lev Ins Insurance Company

• Mar 2018 - Present

*Developing and directing organizational strategy.*Drafting organizational policies and philosophies.*Overseeing day-to-day business activities.*Conducting performance reviews.*Preparing comprehensive budgets.*Reporting on revenue and expenditure.*Engaging with community groups.*Creating sound business plans.*Coaching department heads.*Overseeing financial accounts. Мanaging company assets, optimizing financial operations, providing leadership to all staff, establishing business goals, ensuring tax compliance, advising board of directors on organizational activities, overseeing and streamlining daily operations, improving staff performance, and executing special business projects

Sales Manager

• Oct 2020 - Present

Sales Manager

• Oct 2019 - Sep 2020

Marketing Director

• Jul 2016 - Mar 2018

The story of MAXEUROPE begins in 1996 when the first and the largest subsidiary – Maxcom, started as a trading company. The company sold bicycles and childcare products with growing success. The rapid growth of sales jumpstarted its own bicycle production in Plovdiv, Bulgaria in only just a few years. Soon the bicycles crossed border and found their place all over Europe, where they became a reference for style, quality and reliability.The division responsible for Chipolino, Chipolino VIP and Baby Max grew in parallel and in 2007 Management separated these brands operations into a newly formed company called Chipolino Ltd. Today Chipolino brands are well-known and presented in more than 30 countries worldwide.Highly focused in online advertisement as part of the marketing growth of the companies brands. *Managing all marketing for the company and activities within the marketing department. * Developing the marketing strategy for the company in line with company objectives. *Co-ordinating marketing campaigns with sales activities. *Overseeing the company’s marketing budget. *Creation and publication of all marketing material in line with marketing plans. *Planning and implementing promotional campaigns. *Manage and improve lead generation campaigns, measuring results. *Overall responsibility for brand management and corporate identity *Preparing online and print marketing campaigns. *Monitor and report on effectiveness of marketing communications. *Creating a wide range of different marketing materials. *Working closely with design agencies and assisting with new product launches. *Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. *Analysing potential strategic partner relationships for company marketing.

Marketing Manager Bulgaria & Romania

• Feb 2016 - Jun 2016

-Develop pricing strategies, balancing firm objectives and customer satisfaction.-Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.-Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.-Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.-Consult with product development personnel on product specifications such as design, color, and packaging.-Compile lists describing product or service offerings-Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.-Select products and accessories to be displayed at trade or special production shows.-Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors-Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.-Initiate market research studies and analyze their findings-Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.-Conduct economic and commercial surveys to identify potential markets for products and services.

Brand executive

• Jun 2011 - Jun 2013

•Analyse how our brand is positioned in the market and crystallise targeted consumers insights•Take brand ownership and provide the vision, mission, goals and strategies to match up to•Translate brand strategies into brand plans, brand positioning and go-to-market strategies•Lead creative development and create motivating stimulus to get targeted population to “take action”•Establish performance specifications, cost and price parameters, market applications and sales estimates•Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)•Coach the team and get the best from everyone•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues•Oversee marketing and advertising activities to ensure consistency with product line strategy•Monitor product distribution and consumer reactions•Anticipate bottlenecks•Brainstorm new and innovative growth strategies•Align the company around the brand’s direction, choices and tactics

CEE

• Mar 2008 - Apr 2013

responsible for the organization and implementation ofthe company consumer engagement activities within the assignedterritory and defined scope of influence, in order to enable thecompany to maximize its investments in marketing activities andconsumers interactions

Senior HORECA representative and promotion supervisor

• Jun 2010 - May 2011

Responsible for the Consumer Engagments of the above premium brands in Philip Morris on national level in the HoReCa channel

HORECA representative and promotion supervisor

• Mar 2008 - May 2010

Responsible for the Consumer Engagment activities of the company