Dilshani Ginneliya

Digital Media Buyer at SHUTTLE99
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Location
Melbourne, Victoria, Australia, AU

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Credentials

  • Google Digital Marketing & E-commerce Certificate
    Coursera
    Sep, 2022
    - Sep, 2024
  • Make the Sale: Build, Launch, and Manage E-commerce Stores
    Coursera
    Sep, 2022
    - Sep, 2024
  • Satisfaction Guaranteed: Develop Customer Loyalty Online
    Coursera
    Sep, 2022
    - Sep, 2024
  • Think Outside the Inbox: Email Marketing
    Coursera
    Aug, 2022
    - Sep, 2024
  • Assess for Success: Marketing Analytics and Measurement
    Coursera
    Aug, 2022
    - Sep, 2024
  • From Likes to Leads: Interact with Customers Online
    Coursera
    Aug, 2022
    - Sep, 2024
  • Attract and Engage Customers with Digital Marketing
    Coursera
    Jul, 2022
    - Sep, 2024
  • Foundations of Digital Marketing and E-commerce
    Coursera
    Jul, 2022
    - Sep, 2024
  • Marketing Specialist (ANZSCO 225113)
    VETASSESS
    May, 2021
    - Sep, 2024

Experience

    • Estonia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Media Buyer
      • Dec 2022 - Present

      Plan, create & launch online advertising campaigns in ad platforms such as Facebook, Instagram, Taboola, MGID, BIGO AdsPropeller & Outbrain.Plan, create & launch Search arbitrage campaigns on Facebook, Taboola & Outbrain.Day-to-day management & optimization of online advertising campaigns to reach the set conversion goals. Use of tracking platforms like Voluum to track, analyze & optimize the advertising campaigns running in multiple ad platforms.Create & launch landing pages using Unbounce for Facebook advertising campaigns. Show less

    • Digital Marketing Intern
      • Sep 2022 - Dec 2022

      Creating and implementing online advertising campaigns in ad platforms such as Facebook, Instagram, Taboola, MGID and Propeller.Day-to-day management and modification of the campaigns in order to increase its effectiveness.Preparing reports and recommendations for the purpose of optimizing campaigns on a day-to-day basis.Researching industry-related topics and preparing articles on a weekly basis.Conduct keyword research and use SEO guidelines to increase web traffic.Proofread, update and publish website content as needed. Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Customer Support Associate
      • Mar 2020 - Mar 2021

      Provided customer support via phone, chat and e-mail and maintained a high level of quality and productivity across all channels. Hands on experience with tools such as Zendesk (Email support), SAP (Phone support) & Twilio (Chat Support) Constantly reviewed the processes and suggested improvements for better customer interactions. Provided customer support via phone, chat and e-mail and maintained a high level of quality and productivity across all channels. Hands on experience with tools such as Zendesk (Email support), SAP (Phone support) & Twilio (Chat Support) Constantly reviewed the processes and suggested improvements for better customer interactions.

    • Sri Lanka
    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Executive
      • Mar 2015 - Nov 2018

      Experience in Advertising & communications in the areas of Client Servicing/ Creative & Innovative thinking/ Strategic Planning in capacities of Client Relations Executive and hands on experience in diverse sectors as Government Organizations and Private Organizations such as FMCG/ Telecommunication/ Banking & Finance/Personal Care. Tasks: Coordinating a smooth flow of work with Sri Lanka’s largest FMCG Brands and understanding client briefs, conducting qualitative research, developing creative marketing campaigns together with the creative department to achieve marketing and sales targets, maintaining an excellent relationship between the agency and the client, cost planning in a profitable manner for both client & agency, coordinating with production houses to deliver creative materials to the client and ensuring a smooth, accurate flow of work between the agency and the client. Brand portfolio: Kist/ Kist Biscuits/ Kotmale/ Magic/ Goldi/ Sam's/ Finest Show less

    • Marketing Executive
      • Dec 2013 - Feb 2015

      Gained multitude of experience in planning and handling marketing communications in such diverse sectors as Government organizations and Private organizations. Including servicing clients such as: The Swadeshi Industrial works PLC The Country Style Foods - SMAK Saitm Campus Dr. Neville Fernando Hospital JASTECA Japanese language Education Association Greenlanka Shipping (Pvt) Limited Grip Delmege (pvt) Ltd. Digital House Holdings PCL Solutions (pvt) Ltd. TTT Company Ceylon (pvt) Ltd. National Lotteries Board Ministry Of Public Adminstration Ministry of Environment Sri Lanka Tourism Promotion Bureau Department of coast conservation, Sri Lanka. Show less

Education

  • SLIIT
    Bachelor of Business Administration (B.B.A.), Marketing
    2013 - 2016
  • Visakha Vidyalaya
    GCE Advanced Level - 2012, GCE Ordinary Level - 2009
    1999 - 2012

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