Dilshan Samarasekera

Director Marketing and Business Development at LNBTI at Lanka Nippon Biztech Institute
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Contact Information
us****@****om
(386) 825-5501
Location
LK

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Experience

    • Sri Lanka
    • Higher Education
    • 1 - 100 Employee
    • Director Marketing and Business Development at LNBTI
      • May 2020 - Present
    • India
    • Information Technology & Services
    • 100 - 200 Employee
    • Marketing Manager
      • Apr 2012 - Present

    • Marketing Manager
      • Apr 2012 - May 2020

      Head the Marketing and Corporate Communication of the Institute, ensuring Brand Presence, Brand Positioning & Upliftment, whilst aligning the standards of deliverables in coordination with Academic and Administrative arms, to uphold Brand Image and Corporate Image.As a Member of the Board of Management (BOM) of the Institute, report to the BOM, CEO and the Board of Directors on operational performance of the marketing function and on significant market information.

    • Sri Lanka
    • Financial Services
    • 200 - 300 Employee
    • Manager
      • Sep 2011 - Mar 2012

      Was responsible for overall profitability of the division while actively involved in above the Line and Below the Line promotional activities. Effectively developed annual plans resulted in improved market share of the products such as Leasing, Hiring, and Trading. Constantly achieved budgeted sales targets and Margins and while provided leadership in developing the top end customer base & develop brands through brand building activities. Was responsible for overall profitability of the division while actively involved in above the Line and Below the Line promotional activities. Effectively developed annual plans resulted in improved market share of the products such as Leasing, Hiring, and Trading. Constantly achieved budgeted sales targets and Margins and while provided leadership in developing the top end customer base & develop brands through brand building activities.

    • Sri Lanka
    • Retail
    • 700 & Above Employee
    • Assistant Manager
      • Sep 1997 - Aug 2011

      Was responsible for building new high net worth brands in the competitive market through organizing brand building activities, strategies, develop and implement annual plans to improve market share of the Brands in the passenger Cars, SUV & MPV market. Involved in organizing advertising, media campaigns while developed strong network with all stakeholders Was responsible for building new high net worth brands in the competitive market through organizing brand building activities, strategies, develop and implement annual plans to improve market share of the Brands in the passenger Cars, SUV & MPV market. Involved in organizing advertising, media campaigns while developed strong network with all stakeholders

Education

  • University of Colombo
    Reading for Doctor of Business Administration (DBA)
    2019 - 2022
  • Postgraduate Institute of Management (PIM)
    Master of Business Administration - MBA
    2006 - 2008
  • CIM | The Chartered Institute of Marketing
    2002 - 2004
  • Royal College Colombo
    1980 - 1993

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