Founder

• Jul 2020 - Present

The all-in-one conversational AI platform Supercharge your business with WeConnect.chat’s conversational AI interfaces. Streamline lead generation, elevate customer support, revolutionize onboarding, and unlock limitless possibilities with a custom AI chatbot. Seamlessly integrate rule-based components and harness the potential of a multi-channel agent dashboard. The all-in-one conversational AI platform Supercharge your business with WeConnect.chat’s conversational AI interfaces. Streamline lead generation, elevate customer support, revolutionize onboarding, and unlock limitless possibilities with a custom AI chatbot. Seamlessly integrate rule-based components and harness the potential of a multi-channel agent dashboard.

Owner & Consultant (a.i.)

• Jan 2018 - Present

T-Shaped Growth Marketing Consultant: - Paid Advertising (Programmatic/Display & Social) - Growth Hacking (pirate funnel, rapid experiment design) - Media Management (Full Funnel) - Conversational Marketing Clients: - Quooker - NS - Evi van Lanschot - Sunweb - DPG Media - ISM e-company - Sanoma - NOVI - De Belofte van Pisa (film) - Uitvaartkrachten.nl - Stroopwafelfabriek - Experience Events - Lampenlicht.nl Growth Hacking… Show more T-Shaped Growth Marketing Consultant: - Paid Advertising (Programmatic/Display & Social) - Growth Hacking (pirate funnel, rapid experiment design) - Media Management (Full Funnel) - Conversational Marketing Clients: - Quooker - NS - Evi van Lanschot - Sunweb - DPG Media - ISM e-company - Sanoma - NOVI - De Belofte van Pisa (film) - Uitvaartkrachten.nl - Stroopwafelfabriek - Experience Events - Lampenlicht.nl Growth Hacking coach - Lectric (DPA Consultants) Writer and content creator - Check: @ dillonrichardson.com Show less T-Shaped Growth Marketing Consultant: - Paid Advertising (Programmatic/Display & Social) - Growth Hacking (pirate funnel, rapid experiment design) - Media Management (Full Funnel) - Conversational Marketing Clients: - Quooker - NS - Evi van Lanschot - Sunweb - DPG Media - ISM e-company - Sanoma - NOVI - De Belofte van Pisa (film) - Uitvaartkrachten.nl - Stroopwafelfabriek - Experience Events - Lampenlicht.nl Growth Hacking… Show more T-Shaped Growth Marketing Consultant: - Paid Advertising (Programmatic/Display & Social) - Growth Hacking (pirate funnel, rapid experiment design) - Media Management (Full Funnel) - Conversational Marketing Clients: - Quooker - NS - Evi van Lanschot - Sunweb - DPG Media - ISM e-company - Sanoma - NOVI - De Belofte van Pisa (film) - Uitvaartkrachten.nl - Stroopwafelfabriek - Experience Events - Lampenlicht.nl Growth Hacking coach - Lectric (DPA Consultants) Writer and content creator - Check: @ dillonrichardson.com Show less

Interim Paid Advertising Specialist

• Jun 2022 - Present

Digital Marketing Strategy Growth Marketing Paid Advertising (Search/Social/GDN) Digital Marketing Strategy Growth Marketing Paid Advertising (Search/Social/GDN)

(Interim) Online Advertising Specialist

• Aug 2021 - Feb 2023

Sunweb SKI team: Google Ads Meta Advertising (through Smartly) Programmatic Advertising (DV360) Sunweb SKI team: Google Ads Meta Advertising (through Smartly) Programmatic Advertising (DV360)

(Interim) Programmatic Specialist

• May 2022 - Jan 2023

Programmatic Advertising - Google Ad Manager - Adhese Programmatic Advertising - Google Ad Manager - Adhese

(interim) Online marketeer

• May 2019 - Aug 2021

Online Advertising (Paid Social / Display and SEA) / Online marketing: - NS Businesscard - NS Flex Online Advertising (Paid Social / Display and SEA) / Online marketing: - NS Businesscard - NS Flex

(Interim) Performance Marketing Consultant

• Aug 2019 - Feb 2021

- Online Advertising strategy and execution (programmatic and social media advertising) - Media Management - QBR’s - Online Advertising strategy and execution (programmatic and social media advertising) - Media Management - QBR’s

(Interim) Performance Marketing Specialist

• Sep 2018 - May 2019

Responsible for campaign management in AppNexus (strategy to execution). Responsible for campaign management in AppNexus (strategy to execution).

Traveled the world as digital nomad

• Jan 2018 - Mar 2019

Russia, Nepal, India, Sri Lanka, Myanmar, Phillipines, Thailand, Indonesia. Russia, Nepal, India, Sri Lanka, Myanmar, Phillipines, Thailand, Indonesia.

Managing Director

• Nov 2014 - Dec 2017

In the role of managing director at Ve I went through several phases. From massive growth (revenue + staff) in 2015/2016 to restructuring (profit optimization) in 2017. The journey was one of the greatest learning experiences I had. I was responsible for: Growth phase (2015-2017) - Growing the team to 28 staffmembers. - Growing the revenue more than 100% (YoY) from 2014-2017. - Developing commercial strategies and the organizational setup - Opening a second office in… Show more In the role of managing director at Ve I went through several phases. From massive growth (revenue + staff) in 2015/2016 to restructuring (profit optimization) in 2017. The journey was one of the greatest learning experiences I had. I was responsible for: Growth phase (2015-2017) - Growing the team to 28 staffmembers. - Growing the revenue more than 100% (YoY) from 2014-2017. - Developing commercial strategies and the organizational setup - Opening a second office in Brussels. - Implementing new products. - Restructuring the organization setup several times depending on the situation. Reorganization | profit optimization phase (2017) - Managing the reorganization of the Benelux office. - Restructuring the office back to 9 staff members. - Maintaining revenue growth and hitting profit targets. General - Managing & building relationships with partners at all levels. - Internal communication at all levels of the organization. - Representing the company at events and meetings (speaker at Emerce Performance, WWVD, Digital First). - Delivery of monthly + yearly gross profit targets. - Financial statements (incl. P/L)

Operations Manager

• Jun 2014 - Oct 2014

Business Development Manager

• Aug 2013 - Oct 2014

Building and maintaining partnerships with affiliate networks, agencies & e-commerce platforms. Driving new business to the organization through (small to enterprize size) customers. Reached my revenue targets (quarterly & yearly).

Marketing Manager

• Dec 2012 - Jul 2013

I was part of the team that founded NSDE: Responsible the online marketing strategy; Setting up different channels (SEO, SEA, Social Media, Content, E-Mail). NOVI School for digital Entrepreneurship (NSDE) is part of the University of Applied Science NOVI

Marketing Manager

• Jul 2012 - Jul 2013

University of Applied Science NOVI: Online Marketing activities: (SEO/SEA, Social Media, Website Optimalization etc.) Pre Sales / Relation Management

Owner & (FUN)draiser

• Jan 2012 - Jan 2013

I founded the app start up MemoryBrands. An iPhone OS (memory) game. People play the tradtional game memory and at the same time raise money for a chosen charity project. The memory cards are Brands who donate the money. MemoryBrands: Brands donate, People play & Charity wins! I founded the app start up MemoryBrands. An iPhone OS (memory) game. People play the tradtional game memory and at the same time raise money for a chosen charity project. The memory cards are Brands who donate the money. MemoryBrands: Brands donate, People play & Charity wins!

Marketing Analyst

• Apr 2010 - Feb 2012

Consultant and Co-Owner

• Jan 2010 - Jan 2011

New Media, Digital Marketing, QR Codes, Webapplications, New Media, Digital Marketing, QR Codes, Webapplications,