Graphic Designer

• Jan 2023 - Present

Senior Designer, Illustrator, Photographer, Retoucher.

• Jan 2007 - Present

Some clients include: Australian Alliance for Animals, FOUR PAWS, Animal Liberation NSW, LUSH Cosmetics, Grata Fund, LVMS, Liverpool Hospital Mental Health Centre, Hart Acres, Aceae Environmental, JBJ Ceramics, Global Sanctuary Photography, Aus Music Industry: Birds Robe Collective, Sleepmakeswaves, Dumbsaint, Solkyri, Norse, FasterLouder, Voltagemedia. Some clients include: Australian Alliance for Animals, FOUR PAWS, Animal Liberation NSW, LUSH Cosmetics, Grata Fund, LVMS, Liverpool Hospital Mental Health Centre, Hart Acres, Aceae Environmental, JBJ Ceramics, Global Sanctuary Photography, Aus Music Industry: Birds Robe Collective, Sleepmakeswaves, Dumbsaint, Solkyri, Norse, FasterLouder, Voltagemedia.

Multimedia Creative Designer

• Oct 2019 - Jan 2023

• Graphic design production from concept through to completion across digital and print media - including digital banners, social assets, EDM assets, infographics, large format outdoor, print media ads, and publications. • Create content utilising a diverse range of hard skills, including illustration, typographic design, animation, and photography. • Collaborate with teams to support successful campaigns and major appeals • Collaborate on the creation of bespoke concept designs for new campaigns, videos, publications and broader organisation initiatives. Generating ideas that demonstrate brand position and drive business outcomes. Utilising content collaboration software such as miro to streamline communications. • As the first In-house designer hired by the company: Audit existing design materials and processes, consolidate and archive outdated content • Advise and oversee on brand and visual identity. Produce and manage brand style guides and maintain branded asset libraries across multiple internal and external platforms, including the development and maintenance of the Fred Hollows Canva Enterprise account. • Support local and global communication teams in design and brand best practices, ensuring style and brand remains consistent across markets. • Coaching communications staff by co-running monthly skill sharing sessions. • Presenting design concepts to senior stakeholders for approval - including the production of a stacked logo, with usage guidelines. • Pitching for and attending InDesign Accessibility training. • Video and Photo Production: Produce, create, edit and deliver engaging videos and photos to support The Foundation’s appeals, campaigns and initiatives in different formats for various platforms. Coordinate filming and photography as needed. Show less

Creative Graphic Designer

• May 2019 - Oct 2019

• Mocking up high quality creative campaign and brand collateral.• Executing the production of creative and brand collateral.• Working with campaigners to generate creative content ideas and innovate new• ways to incorporate them into campaigns.• Executing and moderating social media content.• Produce content through illustration, typography and animated video• Work in a fast-paced reactionary environment, consistently meeting deadlines.• Participating in experimentation, innovation, evaluation and learning.• Working within the creative team to execute its strategy and meet its goals.• Supervising other staff and/or volunteers as required.Prominent AchievementWorking on the seat of Warringah, I created graphic content such as billboards, digital ads, and printed material that campaigned for climate action. We saw a 12.7% primary vote swing against Tony Abbott – and the unseating of a former prime minister. Exit polling showed with numbers that Warringah overwhelmingly voted for action on the climate crisis. During the election period, our team delivered over 1000 ads across Facebook and Instagram. Show less

Graphic Designer

• Mar 2019 - May 2019

Warringah - Ads Team leadGraphic design fixed term contract during the Federal Election Campaign

Graphic Designer

• 2018 - Mar 2019

• Execution of briefs from all departments of the business.• Set up of files for printing and point sales needs for the business – including ordering signage, lightbox designs, and hoarding for over 40 stores.• Management of digital lightbox displays across thirty four LUSH Australia and New Zealand stores using Scala CMS.• Editing photos, videos and content to use across various channels.• Designing internal documentation that communicates key messages clearly.• Design for EDMs, Website, LED screens in stores and social media content.• Branded content for offices and events in both Australia and New Zealand.• Liaising with printers and suppliers.• Illustration following brand guidelines• Studio and Natural light Photography• Videography and post production.• Strong communication and time management skills.• Effectively manage multiple projects to meet deadlines under pressure. Show less

Digital Specialist

• Jan 2019 - Jan 2019

• Plan and implement digital content across Australia and New Zealand on a variety of channels. Schedule content daily using hootsuite across 8 social platforms.• Use G suites, trello and slack to streamline communications and develop marketing calendars and organise content scheduling.• Work across both Australia and New Zealand websites to maintain look, feel, merchandising and seamless customer experience.• Maintenance of website and content using Drupal - Proofreading, and ensuring product weights, descriptions and ingredients are up to date.• Coordination of online marketing campaigns and projects including edms and other relevant initiatives, including copywriting and image sourcing.• Design and send out product EDMs using Mailchimp to customer database.• Weekly and monthly reporting on digital channels and social media to inform strategic decisions. • • Anticipate and monitor digital industry trends.• Collaborative team planning for creative content.• Production of creative localised content. Show less

Digital Coordinator

• Oct 2017 - Sep 2018

• Creation of social media and website content in line with global branding. • Work in partnership with design team and videographer to create localised content.• Deliver creative content ideas that impact store and online sales. • Social media management and daily publishing across all channels. • Coordination of online marketing campaigns and projects including eDM’s and other relevant initiatives, including copywriting and image sourcing. • Strategise, brief weekly EDMs to be delivered to customers. • Effectively manage web merchandising on both AU and NZ websites, keeping them up to date with ingredients, imagery and content relating to products. • Ensure all product information, ingredients and copy are up to date and localised. • Launch new products across both Australian and New Zealand websites. • Continually look at optimising the websites for conversion, UX and SEO purposes.• Work closely with the Customer Care team to ensure a customer first approach is used in content publishing. • Work closely with global development team to manage website. • Analyse the impact of the digital content to support decision making and report monthly on digital and social media activity impact. Show less

Visual Communications Designer

• Dec 2015 - Nov 2017

• Designing images and messaging for Voiceless social media networking sites and developing and maintaining social media sites.• Designing images and written content for Voiceless print and digital materials, including branded materials for fundraising, campaigning, and the promotion of general advocacy – stickers, badges, t-shirts, fact sheets.• Keeping up to date with developments in new media and technology to help advise Voiceless’s future media strategy and development.• Developing and delivering clear communications and campaigning strategies• Designing and building Voiceless edms using Campaign Monitor, including image creation and copywriting.• Working collaboratively to develop and execute Voiceless campaigns.• Attending to correspondence from stakeholders, supporters, key contacts and VIPs.• Writing and editing materials to support Voiceless’s core projects.• Web content managment, HTML, DHTML CSS through wordpress and drupal Show less

Communications and Digital Designer

• Dec 2015 - Dec 2016

Retoucher

• May 2013 - Dec 2015

• Experience working with art directors, staff photographers, make-up artists, fashion stylists, and product stylists. • Maintenance of digital image and asset library. • Upholding and improving database of digital assets through ensuring files are named correctly. Adding keywords, tags, and additional information. • Suggest and implement ways to optimise retouching work-flow. • Problem solve requests to find solutions for clients and their customers. • Maintaining Google Sheet WIP docs to manage retouching capacity and deadlines. • Manage multiple briefs from initial stages through to completion • High End Retouching with high attention to detail • Branding colour management, including proofing for colour consistency using GMG colour management software. Readjusting inks in order to manage colour accurately. • Maintenance of digital image library. Show less

Retoucher & Photographer

• Jan 2011 - May 2013

• Experience working with art directors, staff photographers, make-up artists, fashion stylists, and product stylists. • Organising photographic shoots. Event and prop bookings. • Maintenance of digital image library. • Scanning and rebuilding film library into a digital format. • Maintaining the asset library. • Monitoring and ordering office supplies, printer inks and photographic equipment. • Responsible for set up of equipment at shoot location and insure proper lighting. • Visit print presses, adjustmening inks in order to manage colour accurately. • Extensive knowledge of commercial studio operations • Commercial studio photography. • Photographic retouching. Show less

Freelance Photographer and Retoucher

• Sep 2010 - Mar 2011

Responsible for editing of wedding and product photography. Main and second shooter at Weddings. Responsible for editing of wedding and product photography. Main and second shooter at Weddings.

Photographer, Retoucher and Studio Operations

• Sep 2010 - Feb 2011

New upcoming company called Phartoons Photography (Cartoons and Photography). Standard studio photography and green screen photography, retouching clients into a cartoon backdrop. At Phartoons Photography I was solely responsible for the management and upkeep of the outdoor studio. I oversaw daily sales targets, and was responsible for the photography of small children and families. New upcoming company called Phartoons Photography (Cartoons and Photography). Standard studio photography and green screen photography, retouching clients into a cartoon backdrop. At Phartoons Photography I was solely responsible for the management and upkeep of the outdoor studio. I oversaw daily sales targets, and was responsible for the photography of small children and families.

Production & Studio Assistant

• Dec 2009 - Dec 2010