Experience

Gutenberg

• United States
• Marketing Services
• 1 - 100 Employee

• Associate Director of Public Relations

  • Nov 2023 - Present

  Bengaluru, Karnataka, India



Pixis

• United States
• Software Development
• 300 - 400 Employee

• Global Public Relations Manager - MENA, APAC, ANZ & Europe

  • Aug 2022 - Apr 2023

  Bengaluru, Karnataka, India Leading the PR mandate for Pixis across MENA, APAC, ANZ and Europe. Additional responsibilities include working closely with the events and demand generation team by leveraging various facets of communications to positively influence the lead funnel - Developed and implemented global PR strategies to enhance brand image and reputation, resulting in increased media coverage and positive public perception - Led a team of PR professionals across different regions to execute… Show more Leading the PR mandate for Pixis across MENA, APAC, ANZ and Europe. Additional responsibilities include working closely with the events and demand generation team by leveraging various facets of communications to positively influence the lead funnel - Developed and implemented global PR strategies to enhance brand image and reputation, resulting in increased media coverage and positive public perception - Led a team of PR professionals across different regions to execute impactful international campaigns, resulting in a significant increase in brand awareness and market share - Established and maintained relationships with key media outlets and industry influencers worldwide, securing consistent media placements and thought leadership opportunities -Monitored and analyzed global media trends and competitors’ PR activities to identify strategic opportunities and proactively mitigate potential risks to the company’s reputation Show less



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Director

  • Jul 2021 - Jun 2022

  Bangalore Urban, Karnataka, India The leadership role was for me to lead the activities of the firm for the Bangalore branch. Coordinated with resources from multiple locations to lead the communication strategy for clients such as Capgemini, Mercedes Benz and Advance Auto Parts. Bought in my collective experience to consult on 'New Business Developments'



Candour Communications

• Marketing Services
• 1 - 100 Employee

• Public Relations Consultant

  • Apr 2019 - Jul 2021

  Bengaluru, Karnataka, India I came on board as a communication consultant for candour communications for their tech clients. Some of the clients handled include SonicWall, SUSE and Lenovo DCG. My major role here was to understand the industry and aid the team with story ideas, content, and pitching for stories whilst offering strategic consulting to clients and global counterparts



Brand Cocoon

• India
• Public Relations and Communications Services

• Founder

  • Apr 2019 - Jul 2021

  Bangalore Urban, Karnataka, India Helping startups implement ROI-based PR campaigns. This was my first full-fledged attempt at operating like boutique PR and digital agency. Pitched for and serviced clients at a local, National and International markets. The clients ranged from SMEs, Artificial Intelligence and Prop-tech sectors. Key Projects: -Helped position Conecct2India as a thought leader in the SME sector by leveraging PR activities -Helped garner investor attention for Clairco basis the coverage… Show more Helping startups implement ROI-based PR campaigns. This was my first full-fledged attempt at operating like boutique PR and digital agency. Pitched for and serviced clients at a local, National and International markets. The clients ranged from SMEs, Artificial Intelligence and Prop-tech sectors. Key Projects: -Helped position Conecct2India as a thought leader in the SME sector by leveraging PR activities -Helped garner investor attention for Clairco basis the coverage generated and engaging influencers -Positioned GYANA (UK) as a pioneer in the AI & ML industry in the Indian market -Helped prop-tech clients such as Infurnia generate business leads as a result of PR initiative -Helped ed-tech startup Konfinity with their PR & communications goals -Helped set the communication pattern for a newly established production house (ELIXIR) Key Skills Honed: -Built an entrepreneur mentality and approach a brands’ communications goals keeping their business objectives in mind -Creative approach into developing story ideas for the press -Ability to bridge the blurring gap between traditional PR & Digital -Ability to take client brief and suggest actionable PR initiatives -A deeper understanding of client needs including their overall marketing objectives Show less



Madison World

• India
• Advertising Services
• 500 - 600 Employee

• Associate Manager - Brand Communications and pro-bono consulting services for startups

  • Mar 2015 - Mar 2019

  Bengaluru Area, India Handling and consulting clients from the Power Tools, FMCG, B2B and start-up sector. Some of the key clients serviced include Britannia Industries, Bosch Power Tools and start-ups like GSN Games. My role also involved generating business for the branch. Key Projects undertaken: - Organized the Annual General Meet for Britannia Industries that resulted in tier-I media covering the news - Ideated with the brand managers of Britannia Industries and suggested on the appropriate… Show more Handling and consulting clients from the Power Tools, FMCG, B2B and start-up sector. Some of the key clients serviced include Britannia Industries, Bosch Power Tools and start-ups like GSN Games. My role also involved generating business for the branch. Key Projects undertaken: - Organized the Annual General Meet for Britannia Industries that resulted in tier-I media covering the news - Ideated with the brand managers of Britannia Industries and suggested on the appropriate brand outreach initiatives and how PR can help support it - Ideated and executed a media round-table for Bosh PT and relevant stakeholders - Was the brain behind campaign ideas for Bosch Power Tools range of High Pressure Washers and measuring tool devices - briefed the digital agency (interactive avenue) and led the PR events for 'Bosch Power Tools' PAN India by helping connect with their target audience and build a community around their products - Online crisis and reputation management for Britannia Industries - Generating quality coverage in key media for my set of clients - Media relations Key Skills Honed: - Ability to differentiate between B2B and B2C strategy - Working under tight deadlines without losing focus - Developing a research based approach to suggest PR & relevant outreach initiatives - Crisis management Pro bono consulting (since April 2017 to March 2019): -Organised the press conference for Nationwide Family Doctors. This was basis the clients panel discussion with key industry bodies. -Developed content for digital marketing campaigns & marketing collaterals for an educational start-up client -Helped technology start-ups like Aero Leads garner National media coverage -Helped with the PR activities of a real-estate launch in Mysore Show less



The PRactice

• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Brand Executive and pro-bono consulting services for startups

  • Oct 2013 - Feb 2015

  Bengaluru Area, India Handled the PR work for Mahyco. The stint here also exposed me to industry research work for the client. Had reached out to stakeholders from the industry to help build a favorable image for Mahyco. Additionally worked on healthcare clients suchs as LV Prasad Eye Institute and the launch of Cytecare cancer speciality hospital.



CIO India Events

• India
• Events Services
• 1 - 100 Employee

• Marketing Manager (Project based role)

  • Apr 2013 - Sep 2013

  Bengaluru Area, India Worked as a project consultant for the firm’s digital marketing and lead generation campaigns. Clients handled included Dell, VMware and Microsoft. Key Projects undertaken: Analysing case studies and white papers and condensing them into appropriate content for lead generation campaigns Coordinating with the editorial team on content strategy and article/ad-placements Drafting high level industry relevant newsletters for clients of IDG media Worked for the annual Awards… Show more Worked as a project consultant for the firm’s digital marketing and lead generation campaigns. Clients handled included Dell, VMware and Microsoft. Key Projects undertaken: Analysing case studies and white papers and condensing them into appropriate content for lead generation campaigns Coordinating with the editorial team on content strategy and article/ad-placements Drafting high level industry relevant newsletters for clients of IDG media Worked for the annual Awards campaign by IDG media which saw the participation of blue chip IT companies Key Skills Honed: Ability to differentiate between B2B and B2C campaigns Drafting concise yet marketable content Understood the workings of a publication house Ability to analyze complex industry reports Show less



Genesis BCW

• India
• Public Relations and Communications Services
• 300 - 400 Employee

• Senior Associate

  • Jul 2011 - Sep 2013

  Bangalore Actively handled a portfolio of clients like GE Healthcare India, Vodafone, Pepsi, Fox Traveller and Cartoon Network. Apart from handling press conferences, garnering media coverage and drafting press releases and pitch notes, a prominent part of my profile also included mapping competition and analysing the industry landscape. Primary Client – GE Healthcare -Drafting newsletter pertaining to industry trends & competition moves on a daily basis for the senior management of GE… Show more Actively handled a portfolio of clients like GE Healthcare India, Vodafone, Pepsi, Fox Traveller and Cartoon Network. Apart from handling press conferences, garnering media coverage and drafting press releases and pitch notes, a prominent part of my profile also included mapping competition and analysing the industry landscape. Primary Client – GE Healthcare -Drafting newsletter pertaining to industry trends & competition moves on a daily basis for the senior management of GE Healthcare -Analysing Government reports like the “Five year planning commission report”, reports by industry bodies like WHO, IMA & other government reports to Provide industry insights, marketing ideas and to develop communication strategies -Sitting with the marketing heads of GE Healthcare to understand company objectives and deliver on ongoing marketing & PR campaigns on a timely basis -Worked in collaboration with hospitals like Fortis to promote a key partnership with GE Healthcare among various channels of media -Worked with the Genesis team to develop a yearly communication calendar for GE Healthcare -Handled product launches for GEHealthcare across India -Organised and coordinated media Interactions and PR events for GE Healthcare -Responsible for preparing weekly, monthly, quarterly, half yearly and annual reports for GE Healthcare Other Key Network Clients -Pepsi – Handled Pepsi’s Change the game campaign in Bangalore -KFC – Worked with Ogilvy & Mather to handle a particular crisis issue -Fox Traveller – Did a media dipstick, developed ideas and communication strategy for the Launch of “It happens only in India” show -Cartoon Network – Promoted Ben 10 in key schools of Bangalore and conducted a brief primary research on the awareness level of various shows in the channel -Vodafone –Promoted the offers of Vodafone in mainline & regional publications, facilitated talks between top B-schools of India & the senior leadership team of Vodafone Show less



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Associate and internal communication support

  • 2007 - 2010

  India Joined as a financial process associate. But a brush with the L&D team sowed the seed of my interest in the field of communications. Was the founding member of the 'Internal Communications Team' at Fidelity