Experience

American Consumer Credit Counseling

• United States
• Financial Services
• 1 - 100 Employee

• Marking Communications & Programs Associate

  • Sep 2015 - Sep 2017

  Newton, MA Engage in strategic planning and execution of social media led marketing programs for marketing and community outreach teams for American Consumer Credit Counseling. Initiate social media marketing and content creation for the varied social media channels built to promote the organization & its' services keeping in line with it's SEO strategy. Produce accurate, timely reports and documentation of program activities for organization's database. Use social media analytical tools to identify… Show more Engage in strategic planning and execution of social media led marketing programs for marketing and community outreach teams for American Consumer Credit Counseling. Initiate social media marketing and content creation for the varied social media channels built to promote the organization & its' services keeping in line with it's SEO strategy. Produce accurate, timely reports and documentation of program activities for organization's database. Use social media analytical tools to identify trends and plan social media activities for the target audience. Keep in line with new social media trends such as twitter chats to create engagement. Explore new social media channel opportunities that fit with a non-profit marketing organization to effectively reach to new audiences. Carry out the administrative functions of department, that includes workshop tracking, data collection, presenter inventories & monthly reporting. Show less



eMarketingEye

• Sri Lanka
• Advertising Services
• 1 - 100 Employee

• Volunteer Copy Writer

  • Jul 2014 - Aug 2015

  Colombo Sri Lanka Responsible for Copy related to the company client base such as descriptions, meta tags etc.



American Marketing Association | Boston

• United States
• Advertising Services
• 1 - 100 Employee

• Volunteer for the Social Media Committee

  • Aug 2012 - Oct 2013

  Greater Boston Area Responsible for supporting the AMA Boston chapter's overall social media strategy by building traffic into events & being the voice of the Social media elements such as Facebook.



Unilever Sri Lanka Limited

• Senior Brand manager - Face Care

  • Sep 2011 - Jun 2012

  Sri Lanka New Brand Launch Portfolio expansion strategy and implementation Double digit growth in category Lead brand localisation Implementation of a unique business model for personal care - Beauty Assistant Model



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager - Top End Face & Body Care

  • Dec 2010 - Sep 2011

  Sri Lanka Outstanding Marketing campaign deployment - Awarded Silver in Effiie Awards & nomination for Brand Excellence awards. Driving highest growth for brands handles for 12 consecutive months. Face wash Entry Strategy. Vaseline Brand localisation project.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager - Sunsilk

  • Apr 2009 - Dec 2010

  Sri Lanka Leading and Deploying the key innovation project for Sunsilk in 2010 with innovative launch plan. Innovative below the line activation model implementation driving consumer and key opinion former engagement with brand. Category visioning opportunity sizing.

• Trade Category Manager - Hair & Oral cum Customer Marketing Manager for Chemist & Cosmetic Channel

  • Dec 2007 - Apr 2009

  Sri Lanka Customer orientation in Brand & strategy planning Responsible for multiple growth categories Retail exposure. Shopper engagement & insight generation.

• Management Trainee

  • Nov 2006 - Dec 2007

  Sri Lanka Trade category Management responsibility for baby Care category Retail data analytics Clear shampoo sachet retail launch Brand / Channel activity planning