Diliana Hallal

Account Executive at Gen Media Partners
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Contact Information
us****@****om
(386) 825-5501
Location
Chula Vista, California, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency

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Felena Hanson

I have known Diliana for approximately two years, as she took my Marketing and Entrepreneurship courses at the Fashion Institute of Design & Merchandising. As her professor, I’ve had an opportunity to observe Diliana’s motivation and to evaluate her knowledge of the subject matter. I would rate her overall performance in this field of study as excellent. She is an organized, responsible, mature student with exceptional integrity. As part of the grade in each of the courses, students are required to write a detailed business plan. The paper is designed to measure the student's creativity, research, writing, and presentation skills. Diliana emerged as a true leader. She proved she is able to take on multiple tasks simultaneously and produce high quality results despite deadline pressure.

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Credentials

  • Fashion Industry Essentials
    Parsons School of Design - The New School
    Sep, 2020
    - Nov, 2024
  • Personal Style
    New York Institute of Art and Design

Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Account Executive
      • Feb 2023 - Present

    • Mexico
    • Entertainment
    • 1 - 100 Employee
    • Production Assistant
      • Oct 2022 - Jan 2023

      • Jan 2020 - Oct 2022

      • 2020 - Jan 2020

      • Successfully rebrand clients image to support their multiple goals, needs, and functions.• Effectively coordinate client wardrobes, identifying their preferences and style, as well as making recommendations for improvement.• Professional wardrobe organization including children’s and baby’s wardrobes, color coordinated and linen wardrobes.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
      • Aug 2014 - Oct 2022

      • In charge of national and local sales coordination.• Develop promotions for clients at all levels as well as create and analyze sales reports for the company’s VP.• Excellent proficiency in all operational policies and procedures. • Oversee adequacy of sales-related equipment or materials. • Store and sort financial and non-financial data in electronic form and present reports.• Handle the processing of all orders with accuracy and timeliness.• Monitor the team’s progress as well as the development of salespeople in order to achieve goals.• Assist and oversee the preparation and organizing of promotional material and/or events. Show less

      • Aug 2014 - Nov 2015

    • Spain
    • Retail
    • 700 & Above Employee
    • Men's Supervisor
      • Nov 2013 - May 2014

      • Maintained visual presentation standards that were consistent with division philosophy and direction in order to maximize sales volume. • Assisted in recruiting, training and developing Sales Associates. • Developed proficiency in all operational policies and procedures. • Clearly delegated activities and follow-up in all directions. • Executed and followed-up on all operational policies, procedures, directives and the Inventory Shrinkage Improvement Program. • Acquired extensive knowledge of the store merchandise, sales floor and stockroom organization. • Responsible for handling markdowns and re-merchandise when needed. • Oversee that the POS set-up is timely and effective as well as floor plans and guidelines. • Successfully maintained the divisional marketing directives. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Customer Sales Leader
      • Jun 2007 - Oct 2013

      • Managed new store openings within the US, Mexico and Canada with effective training of new staff members for merchandising, sales and stockroom. • Effectively coached store associates to ensure efficient and effective floor operations, customer service, coverage, stockroom management and execution of standards. • Partnered with the Store Management to provide feedback on associate performance. • In charge of assisting with merchandise flow, such as shipment, replenishment, omni-channel operations, in the store. • Built effective schedules with the right associate in the right place at the right time. • Effectively resolved customer service issues to a positive outcome. • Managed and assisted with product launches, window changes, visual presentation standards, and signage placement. • In charge of the men's and accessories departments visual merchandising standards to optimize sales. Show less

Education

  • Fashion Institute of Design & Merchandising
    Associate of Arts (A.A.), Merchandise Marketing
    2007 - 2009
  • Universidad Xochicalco
    Bachelor's degree, Marketing/Marketing Management, General
    2005 - 2007

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