Experience

DyDo Drinco Turkey

• Türkiye
• Food and Beverage Services
• 100 - 200 Employee

• Trade Marketing Manager

  • Sep 2020 - Present



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Sales Finance Planning Manager -Revenue Management

  • Dec 2017 - Feb 2019

  Channel/Customer Trade Spend: • Own daily / monthly tactical consumer value and/or trade promo activity planning, approval and budget follow-up • Partner with Sales, Brand and TM teams in planning smart modules to support delivery of commercially viable projects while ensuring all are in line with pricing strategies. • Prepare / design modules and tactics to hit monthly First Focus targets • Execute D&A Optimization plans per channel and sub-channels according to segmentation • Follow up competition actions in close coordination Field Sales, prepare respective analysis and make proposals for execution modules. Mix Management • Support identifying & monitoring optimal modules and campaigns by category, channel & customer • Track & analyze markup analysis by pack on a monthly basis to identify opportunities to improve the mix ahead of the game to drive profitable revenue growth NR/D&A Governance • Provide timely information to give updates on progress throughout the month to deliver channel based NRR. • Support building/analysis of customer/distributor/wholesaler P&L’s. • Sub channel-based preparation of monthly channel D&A execution plans • Execute commercial plan, manage daily/monthly tactical consumer/trade value activity planning approval and governance. Show less



Tchibo

• Germany
• Retail
• 700 & Above Employee

• International Reporting Supervisor

  • Jul 2017 - Nov 2017



Tchibo Türkiye

• Türkiye
• Retail
• 100 - 200 Employee

• Sales Analyst

  • May 2014 - Jun 2017

  Prepare & analyzing of daily, weekly, monthly, quarterly sales statements and financial reports, Develop and prepare sales reports; including product, channel and regional performance, Providing ad hoc reports to measure campaign effectiveness, Leading the implementation of automated sales reporting process in SAP/BW and Plantum systems with IT Department, Reviewing P&L of other countries, getting their best practices and putting them into practice as needed, Supporting B2B / Corporate Sales Team by preparing the feasibility report, Being active partner in strategic projects; tracking &reporting the results of the project. (Brand Business& Coffee Depot Project, Category Improvement Project, Shop Excellence Project) Show less



AS Watson

• Retail
• 700 & Above Employee

• Senior Sales & Operations Development Specialist

  • Sep 2011 - May 2014

  Preparing& Developing various regular financial reports , Giving sales target for the stores with Regional Managers, Quarterly store based growth analyses, Managing monthly KPI for the stores(following profitability, efficiency and turnover of stores), Developing stores’ performance tracking and bonus system, Developing a good working interface with the Sales, Finance and IT functions to ensure consistency in sales development plans and activities, Advises on the hiring and/ or termination of the personnel for stores as needed, Leading global and local strategic projects to increase sales volume and making presentation to GM & Responsible Global Executive at regular intervals. (Operation Re- engineering Project, Mystery Shopping Project, People Counter Project) Show less



QNB Finansbank

• Türkiye
• Banking
• 700 & Above Employee

• Marketing Intern

  • Dec 2010 - Aug 2011

  Communicating with the agencies for preparation of POP’s and campaign materials, Following the main competitors’ campaigns and preparing benchmark reports about them, Analysing the efficiency of the campaigns& promotions, Preparing sales trend reports with brand breakdown. Communicating with the agencies for preparation of POP’s and campaign materials, Following the main competitors’ campaigns and preparing benchmark reports about them, Analysing the efficiency of the campaigns& promotions, Preparing sales trend reports with brand breakdown.



Polisan Boya

• Business Development Intern

  • Aug 2009 - Dec 2009



Polisan Boya

• Supply Chain Intern

  • Aug 2008 - Sep 2008