Dilayda Soylu

Product Marketing Manager at AppSamurai
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Istanbul, Turkey, TR
Languages
  • Türkçe Native or bilingual proficiency
  • İngilizce Full professional proficiency

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Credentials

  • Accessibility: How to Design for All
    Interaction Design Foundation (IxDF)
    Nov, 2022
    - Nov, 2024
  • Emotional Design — How to Make Products People Will Love
    Interaction Design Foundation (IxDF)
    Jul, 2022
    - Nov, 2024
  • Data-Driven Design: Quantitative Research for UX
    Interaction Design Foundation (IxDF)
    May, 2022
    - Nov, 2024
  • Foundations of Everyday Leadership
    University of Illinois at Urbana-Champaign
    May, 2020
    - Nov, 2024
  • Sailing
    Vira Yatçılık

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Product Marketing Manager
      • Apr 2022 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Marketing Manager
      • Apr 2022 - Present

      Responsible for managing the storyly.io website and the Storyly Showcase App, overseeing their development and maintenance. Taking the lead in managing the product launch process and ensuring successful product launches and adoption. Creating all essential assets, such as product positioning guides, blog posts, demos, or one-pagers, to support the marketing and sales teams. Collaborating with internal teams to stay up-to-date on the latest features and creating assets to enhance their comprehension. Actively participating in research processes, such as customer interviews, market research, and product research, to provide insights to develop better products. Reporting to the CPO and participating in product management processes and roadmaps. Show less

    • Türkiye
    • Software Development
    • 1 - 100 Employee
    • Product Manager
      • Oct 2019 - Mar 2022

      Gathering requests from departments and users to create a backlog. Provide an active role on creating business strategy based on user needs and Sosyopix strategy. Driving the product vision and strategy for Sosyopix from MVP to North Star. Executing technology team (2 designer, 4 backend, 2 app and test developer) plan based on sprints biweekly. Implementing agile methodology to increase productivity of the technology team. ( Sprint planning, Sprint Retro, Sprint Poker, Grooming sessions etc.) Executing and providing an active role for user acceptance tests. Leading projects from day one to release day by working closely with different departments. Reporting to CEO, CTO and COO directly and overviewing Sosyopix product strategy on monthly meetings. Thinking about the product as a 360* and participating in product design decisions. Playing an active role in UX | UI processes by doing research and prototyping. Interviewing users and making surveys regularly to understand user needs for improving product parallel with the end-user. Following strategic KPI’s of Sosyopix on a daily basis by dividing platforms. ( www.sosyopix.com services and Apps) Show less

    • Türkiye
    • Technology, Information and Internet
    • 1 - 100 Employee
      • Oct 2018 - Sep 2019

      Working within an Agile framework to deliver the product infortnightly sprints.Grooming and Prioritizing the development team’s back-log( withScrum or Kanban methods in line with the company business plan.Setting and leading daily scrum meetings, weekly product meetings,Sprint Retro and Sprint Poker sessions.Reporting to the CTO, working closely with business departments,stakeholders and CEO.Managing a team of 6 backend, 2 frontend, 2 app developers and adesigner. Executing issues in accordance with acceptance criteriaand ensuring that the team’s outcome meets customerexpectations.Perform before and after testing of product development releases.Analyse and present previous sprint reports in order to improveefficiency. Show less

      • Sep 2017 - Sep 2018

      Managing new projects and release them on a proper deadlineOperating new call center project on May 2018Going live iOS and Android apps on January 2018Adding new suppliers to the system and operating them

    • Türkiye
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Intern
      • Jun 2016 - Jul 2016

    • Türkiye
    • Technology, Information and Media
    • 1 - 100 Employee
    • Internship
      • Mar 2016 - May 2016

Education

  • Istanbul Bilgi University
    Bachelor's degree, International Relations and Affairs
    2012 - 2017

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