Experience

Neptunus Power

• India
• Commercial and Industrial Machinery Maintenance
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2022 - Present

  Mumbai, Maharashtra, India



Performics India

• India
• Advertising Services
• 500 - 600 Employee

• Senior Business Manager - SEO Technology Specialist

  • Apr 2022 - Sep 2022

  Mumbai, Maharashtra, India

• Business Manager - SEO Technology Specialist

  • Oct 2019 - May 2022

  Mumbai Area, India •Built projections for the set target & create monthly/quarterly roadmap to achieve so. •Built interactive data studio reports for clients for weekly & monthly reporting. •Built competitive analysis framework to understand gaps/opportunities for client websites. •Conducted Webinars/Seminars on - Page speed, ASO & tools, pagination. •Part of the "Tech COE" initiative of the department, aimed at researching & improving the technical prowess of the group. •Part of trainers group… Show more •Built projections for the set target & create monthly/quarterly roadmap to achieve so. •Built interactive data studio reports for clients for weekly & monthly reporting. •Built competitive analysis framework to understand gaps/opportunities for client websites. •Conducted Webinars/Seminars on - Page speed, ASO & tools, pagination. •Part of the "Tech COE" initiative of the department, aimed at researching & improving the technical prowess of the group. •Part of trainers group within the organization aimed at training new joiners.

• Associate - SEO Performance Content

  • Apr 2018 - Sep 2019

  Mumbai Area, India •Built walkthrough playbook for implementation & understanding of new opportunities – AMP, Google Post. •Maintained content calendars to create unique descriptive content aimed at aligning business goals with consumer interests and trends. •Conducted thorough analysis to provide UI design recommendation for better user experience & conversion. •Performed thorough audit of the website to optimize it for crawl budget. •Shared pov on the latest SEO trends & growth opportunity via… Show more •Built walkthrough playbook for implementation & understanding of new opportunities – AMP, Google Post. •Maintained content calendars to create unique descriptive content aimed at aligning business goals with consumer interests and trends. •Conducted thorough analysis to provide UI design recommendation for better user experience & conversion. •Performed thorough audit of the website to optimize it for crawl budget. •Shared pov on the latest SEO trends & growth opportunity via Monthly Newsletter to the client. •Handled interaction with clients via e-mails, phone, or in-person meetings. •Mentored new members of the team. Technologies: DeepCrawl, Ahrefs, Moz, SEMRush, Rankwatch, SEOPowersuite. Bing Webmaster, Yandex Webmaster, luckyorange heatmap tool, prerender.io

• Analyst -SEO Performance Content

  • Oct 2016 - Mar 2018

  Mumbai Area, India .• Performed in-depth structural website audits, adhering to technical norms set out by respective search engines. .•Designed logic based user navigation pathway within the website to improve accessibility & ens uring flow of equity to relevant pages • Reached out to prospective website owners via mail or call to get referrals to the client website. • Perform extensive keyword research & mapping based on user intent. • Carried out on page optimization as well as various off page… Show more .• Performed in-depth structural website audits, adhering to technical norms set out by respective search engines. .•Designed logic based user navigation pathway within the website to improve accessibility & ens uring flow of equity to relevant pages • Reached out to prospective website owners via mail or call to get referrals to the client website. • Perform extensive keyword research & mapping based on user intent. • Carried out on page optimization as well as various off page link building activities to improve brand visibility & thereby increase user engagement on the website. Technologies : Google Analytics, Google Search Console, Adobe Omniture Sitecatlyst, Conductor SearchLight, Microsoft Excel, PowerPoint, Zeus(Internal Tool), Dragon Metrics, UberSuggest, Screaming Frog.



SIES Graduate School Of Technology

• India
• Higher Education
• 1 - 100 Employee

• Media & Design Head

  • Jul 2015 - Jun 2016

  Mumbai, Maharashtra, India • Managed a Team of 10 in handling varied content creation & delivery activities for college event across various online platforms such YouTube, Facebook & Instagram. • Experience in filming & editing teasers, trailer, after movies & short films for college events. • Built plan to cover important college events & festivals both online & offline. • Ran social media campaigns to increase user engagement on social media channels & spread awareness about upcoming events.

• Media Coordinator

  • Jun 2013 - Jun 2015

  Mumbai, Maharashtra, India