Marketing Data Scientist - Senior Associate

• Feb 2022 - Present

- Led cross-functional collaboration with marketing, product, and channel managers to devise data-informed and analytically-driven campaign strategies for diverse account types including college checking, total checking, digital shopping (Chase digital platform), onboarding, and engagement accounts. - Supported teams with analytical forecast for metrics like customer acquisition, ROI and revenue generation and analyzing clickstream data and customer behavior aiding in precise decision making and future planing. - Performed opportunity sizing, incrementality and sensitivity analysis to understand incremental impact of strategies and assess their responsiveness to variables. - Formalized testing roadmaps to ensure systematic evaluation and refinement of strategies over time. - Developed hypothesis based (causal inference) experiments for the CCB digital, onboarding and engagement and acquisition teams to measure key impact and performance of new product, feature and strategy launches. - Researched and proposed synthetic control methods (time series based regression analysis) and permutation test to paid media team for measuring causal impact of media tactics. - Led the setup of data repository and automation for data extraction from Teradata DB for marketing test design team. Show less

Data Scientist

• Aug 2021 - Dec 2021

• Developed an AI course consulting tool using open job postings for a tech workforce development organization, that gave strategic insights into the essential skills needed by its clients. • Created a data science pipeline in google cloud which automated web-scraping, processed raw data using text analytics unit, stored it in NoSQL database & visualized it using Tableau dashboard. • Developed an AI course consulting tool using open job postings for a tech workforce development organization, that gave strategic insights into the essential skills needed by its clients. • Created a data science pipeline in google cloud which automated web-scraping, processed raw data using text analytics unit, stored it in NoSQL database & visualized it using Tableau dashboard.

Graduate Teaching Assistant (Data Visualization and Communication)

• May 2021 - Sep 2021

Data Scientist (AI Explainability)

• Jun 2021 - Aug 2021

-Collaborated with the leadership team to understand requirement and prepare initial scope, deliverables and success criteria for project. -Developed a multivariate time series model using Machine Learning Algorithms (such as Deep NN, Prophet, Neural Prophet, XG boost) for effective forecasting of sales for a multinational CPG company. -Researched and implemented explainable AI tools such as Shap, Lime and Microsoft's Interpret ML to understand the impact of factors such as trend, seasonality, price, etc. on sales. -Scaled up the analysis for products across categories and developed Tableau Dashboard to communicate the results. Show less

Analytics Consultant

• Jan 2021 - Mar 2021

• Extracted patient data from 450+ tables and 90k+ observations from SQL database to python; trained xg-boost model using R to predict surgery outcomes in high-risk patients; achieved validation accuracy of 95% • Developed patient-friendly tool on R Shiny App to present real-time predictions before surgery; improved client’s operational efficiencies and reduced repeat surgery costs for patients • Created Tableau dashboard to visualize the factors impacting surgery failure rates like BMI, age, presence of caretaker; improved ease of interpretation for business and medical teams by eliminating direct interfacing with database tables Show less

Senior Analytics Analyst/ Data science

• Jun 2018 - Dec 2020

 Partner with leadership and technology team to build a function that empower HR business partners with improved tools and training to easily access, understand and take action on people data Identify issue, form hypothesis and synthesizing recommendations on critical initiatives Collect and analyze data using regression, factor analysis, sentiment analysis, descriptive tests to offer actionable insights to the leadershipDeliverable: Automated report for tracking headcount to optimize productivity Partnered with L&D function to measure outcome and produce actionable insights from participant feedback analysis of talent programs. Localization, Diversity, Geography, Performance and attrition based analysis to identify the key reasons of the issues faced Show less

Senior Executive

• Jun 2018 - Dec 2020

Intern

• Apr 2017 - Jun 2017

Developed a Leadership intervention of 15 months for Mexico and LATAM Region for Wipro. Designed the recruitment Strategy to analyse and capture the talent for managerial positions from MBA colleges in Mexico. Designed the structure, style and content of the training Designed the evaluation and feedback mechanism for the candidates. Developed the framework to calculate the ROI for the intervention, 5 years from the launch of the program. Developed a Leadership intervention of 15 months for Mexico and LATAM Region for Wipro. Designed the recruitment Strategy to analyse and capture the talent for managerial positions from MBA colleges in Mexico. Designed the structure, style and content of the training Designed the evaluation and feedback mechanism for the candidates. Developed the framework to calculate the ROI for the intervention, 5 years from the launch of the program.

Software Developer

• Jul 2014 - Jun 2016

Apple Care Pricing Tool Developed application to implement pricing for service parts of product line: iPod, iPhone, iPad, watch, Beats, etc. on country level with channel distinction using Swift & PL-SQL • Designed algorithm to calculate VAT, discount, currency to support pricing decision • Implemented automated testing for the application and mentored juniors for the same Apple Supply Planning Tool Developed tool to analyse supply data & allocate product to various channels across globe • Developed screen(front-end) to collect data from supplier across globe using Swift • Created algorithm to calculate gap in supply & demand, Inventory level using PL-SQL • Designed algorithm to allocate product based on popularity of channel/source of sale Show less