Account Manager and Planner

• Mar 2022 - Present

Media Planner - Freelance

• Oct 2018 - Nov 2018

• Compile media plans and strategy to ensure best results for all marketing campaigns within the etv group • Interpret campaign briefs, project plans and provide tactical strategic media mix for the identified target market• Execute day to day ATL (print, radio, OOH, digital) media strategy, planning/buying activities• Checking and ensuring media planning is reflective of the media strategy at all times• Be aware of all emerging media so that they can work effectively with the marketing team in advising on optimal media plans and recommend strategies for innovative media platforms to attract and retain viewers, increase brand recognition and viewer loyalty.• Assist in preparing regular media reviews. (Competitor analysis and identify gaps and opportunities in the marketplace)• Assemble strategic insight into presentation materials for the marketing team and other support teams.• Media planning measurement tools: Telmar, Media Manager etc.

Junior Media Planner/Buyer and Implementations

• Sep 2016 - Sep 2018

Media Planning • Compile media plans and strategy to ensure best results for all marketing campaigns within the etv group • Interpret campaign briefs, project plans and provide tactical strategic media mix for the identified target market• Execute day to day ATL (print, radio, OOH, digital) media strategy, planning/buying activities• Checking and ensuring media planning is reflective of the media strategy at all times• Assist in preparing regular media reviews. (Competitor analysis and identify gaps and opportunities in the marketplace)• Proficient in the use of media planning measurement tools: Telmar, Media Manager etc.Media Buying• Effective negotiation, use of preferred suppliers to improve on campaign deliverables• Provide accurate and clear briefing instructions to media owners on campaigns to be booked• Accurate online filling and record keeping of campaign information ( buying briefs, signed plans, e-mail correspondence, flight/copy instructions)• Budget Tracking and VarianceImplementation • Assist with day to day implementation activities (OOH holding – 170 Billboards )• Compile campaign chaselists, monitor and track campaign rollout is as booked with media owners/suppliers • Facilitating the delivery of artwork/ material to various platforms and media owners.• Define and execute the social media content strategy • Execute and implement paid social media campaigns on Facebook, Instagram, Twitter and various other platforms• Communicate and coordinate with media owners production and strategy teams to ensure that social media strategy supports overall brand/campaign objectives • Compile flighting reports for the Marketing Specialists and other relevant stakeholders

Media Assistant Intern

• Jul 2014 - Jun 2015

- Building and maintaining relationship with suppliers - Including Setting up presentation meetings, Team availability regarding site visits, communicating opportunities available in terms of campaign build ups.- Assisting Media Team with day to day activities - to ensure efficient work environment- Updating media spreadsheets on Excel- Capturing Line review data- Building and maintain media library of magazines- Arianna updates - Profiling, Ratings.- Transmit Updates - Building and maintaining relationship with suppliers - Including Setting up presentation meetings, Team availability regarding site visits, communicating opportunities available in terms of campaign build ups.- Assisting Media Team with day to day activities - to ensure efficient work environment- Updating media spreadsheets on Excel- Capturing Line review data- Building and maintain media library of magazines- Arianna updates - Profiling, Ratings.- Transmit Updates

Volunteer office Administrator

• Jan 2013 - Jan 2014

- Meet and Greet- Issuing Proof of residence - Reporting Residential complaints to the Councilor and Suppliers- Collecting monthly project reports from various portfolio managers and compiling all into one presentable report for the councilor to present at the Councilor's chamber- Administration duties: Typing, Filing, Photocopying, mail management- Booking Boardroom for meetings (Incl. Typing Agenda and Minutes)- Councilor diary management - Meet and Greet- Issuing Proof of residence - Reporting Residential complaints to the Councilor and Suppliers- Collecting monthly project reports from various portfolio managers and compiling all into one presentable report for the councilor to present at the Councilor's chamber- Administration duties: Typing, Filing, Photocopying, mail management- Booking Boardroom for meetings (Incl. Typing Agenda and Minutes)- Councilor diary management

Marketing Volunteer

• Jun 2009 - Jul 2010

Administration - Email management, Printing, PhotocopyingInspecting Branding and Signage - Taking PicturesReporting Ambush Marketing and incorrect branding or signage placement Administration - Email management, Printing, PhotocopyingInspecting Branding and Signage - Taking PicturesReporting Ambush Marketing and incorrect branding or signage placement