Diana Gvozdovich

Senior Account Manager at Appska
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Location
Warsaw, Mazowieckie, Poland, PL

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Credentials

  • AppsFlyer Essentials Certificate
    AppsFlyer
    Jul, 2022
    - Sep, 2024

Experience

    • Serbia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Jun 2022 - Present

    • Key Account Manager
      • Aug 2021 - May 2022

      - Planning, overseeing and leading marketing projects in e-commerce, entertainment domain areas in CIS, Tier-1 regions with Influencer Marketing, User acquisition, SMM, TG-posting services (12 active projects)- Clients' onboarding- Budget planning, media planning- Project documentation preparation, cooperation with legal and finance teams- Integration with the help Affise, Adjust, Appsflyer trackers- Post-buy reports preparation for advertisers- Evaluation and selection of traffic sources for projects (Google, FB, Inapp, Video-networks, OЕM)- Upselling for the clients: developing programs of additional services for advertisers- Special projects creation - Clients loyalty programs development- Monthly, quarterly, annual budgets formation - Mentoring of a junior account manager

    • Advertising Services
    • 1 - 100 Employee
    • Product manager
      • Jun 2021 - Aug 2021

      - Test of hypothesis: effectiveness of web-view apps and the relevance of their use for web-masters of Zorka.Network- Search for 3 developers (outsource) for web-view apps creation- Search for advertisers and offers to test hypothesis- Selection of traffic sources (Google, FB, Inapp)- Technical task creation in accordance with the project, traffic sources, and design of web-view apps to increase performance- Integration with the help Keitaro, Appsflyer, Affise trackers for 5 web-view apps

    • Account Manager
      • Aug 2020 - Aug 2021

      - Planning, overseeing, and leading marketing projects (20+) in e-commerce, gaming, betting, utilities, mainstream dating, entertainment (education, lifestyle, sport), finance domain areas. - Onboarding of 20+ advertisers. - Constant business communication and negotiations with the clients. - Creating project group - affiliate team (6 managers) and web-masters (from 3 to 50 depending on the project) - Coordinating internal resources, tracking project performance, preparing project documentation - Projects integration with the help of Affise Adjust, Appsflyer, and internal advertisers MMP - Post-buy reports preparation - Working with different traffic sources such as Google, FB, Inapp, Video-networks, DSP, OЕM - Clients upselling, cross-selling - Mentoring of 1 junior account manager

    • Luxembourg
    • Food Production
    • 400 - 500 Employee
    • Customer Support Manager
      • Feb 2018 - Aug 2020

      - Communication with 20 active clients. Support clients at every step in product shipping. - Buyout of raw materials (by plan 200 000 tonne per 4 months). - Drawing up contracts for sale and purchase. - Applications preparation for shipment, control of accounts receivable using 1C: Enterprise. - Sales KPIs setting up and reporting results in Microsoft Excel and 1C: Enterprise. - Developing marketing strategy at the exhibition forum Belagro-2019. - Working with tenders on the website icetrade.by, preparation of commercial offers for goods (over 110 tenders).

    • Content Creator
      • Apr 2019 - Jan 2020

    • Intern
      • Jun 2019 - Jul 2019

    • Content-manager
      • Jun 2017 - May 2018

Education

  • Belarusian State Economic University
    Bachelor's degree, Business/Corporate Communications
    2014 - 2018

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