Diana Gvozdovich
Senior Account Manager at Appska- Claim this Profile
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Credentials
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AppsFlyer Essentials Certificate
AppsFlyerJul, 2022- Sep, 2024
Experience
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Appska
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Serbia
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Jun 2022 - Present
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Key Account Manager
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Aug 2021 - May 2022
- Planning, overseeing and leading marketing projects in e-commerce, entertainment domain areas in CIS, Tier-1 regions with Influencer Marketing, User acquisition, SMM, TG-posting services (12 active projects)- Clients' onboarding- Budget planning, media planning- Project documentation preparation, cooperation with legal and finance teams- Integration with the help Affise, Adjust, Appsflyer trackers- Post-buy reports preparation for advertisers- Evaluation and selection of traffic sources for projects (Google, FB, Inapp, Video-networks, OЕM)- Upselling for the clients: developing programs of additional services for advertisers- Special projects creation - Clients loyalty programs development- Monthly, quarterly, annual budgets formation - Mentoring of a junior account manager
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Zorka.Network
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Advertising Services
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1 - 100 Employee
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Product manager
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Jun 2021 - Aug 2021
- Test of hypothesis: effectiveness of web-view apps and the relevance of their use for web-masters of Zorka.Network- Search for 3 developers (outsource) for web-view apps creation- Search for advertisers and offers to test hypothesis- Selection of traffic sources (Google, FB, Inapp)- Technical task creation in accordance with the project, traffic sources, and design of web-view apps to increase performance- Integration with the help Keitaro, Appsflyer, Affise trackers for 5 web-view apps
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Account Manager
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Aug 2020 - Aug 2021
- Planning, overseeing, and leading marketing projects (20+) in e-commerce, gaming, betting, utilities, mainstream dating, entertainment (education, lifestyle, sport), finance domain areas. - Onboarding of 20+ advertisers. - Constant business communication and negotiations with the clients. - Creating project group - affiliate team (6 managers) and web-masters (from 3 to 50 depending on the project) - Coordinating internal resources, tracking project performance, preparing project documentation - Projects integration with the help of Affise Adjust, Appsflyer, and internal advertisers MMP - Post-buy reports preparation - Working with different traffic sources such as Google, FB, Inapp, Video-networks, DSP, OЕM - Clients upselling, cross-selling - Mentoring of 1 junior account manager
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Sodrugestvo
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Luxembourg
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Food Production
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400 - 500 Employee
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Customer Support Manager
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Feb 2018 - Aug 2020
- Communication with 20 active clients. Support clients at every step in product shipping. - Buyout of raw materials (by plan 200 000 tonne per 4 months). - Drawing up contracts for sale and purchase. - Applications preparation for shipment, control of accounts receivable using 1C: Enterprise. - Sales KPIs setting up and reporting results in Microsoft Excel and 1C: Enterprise. - Developing marketing strategy at the exhibition forum Belagro-2019. - Working with tenders on the website icetrade.by, preparation of commercial offers for goods (over 110 tenders).
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Content Creator
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Apr 2019 - Jan 2020
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Intern
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Jun 2019 - Jul 2019
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Content-manager
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Jun 2017 - May 2018
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Education
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Belarusian State Economic University
Bachelor's degree, Business/Corporate Communications