Product Manager

• Apr 2021 - Present

Responsible for Productization - making sure client launches happen seamlessly by making less customization and more feature development for them to be available as out-of-box capabilities - Built a point-based reward system for the client’s sale’s team. - Built auto-allocation of leads - Currently building an approval mechanism for specific activities executed by client’s sale’s team. - Currently building a content shareability capability Responsible for Productization - making sure client launches happen seamlessly by making less customization and more feature development for them to be available as out-of-box capabilities - Built a point-based reward system for the client’s sale’s team. - Built auto-allocation of leads - Currently building an approval mechanism for specific activities executed by client’s sale’s team. - Currently building a content shareability capability

Technical Product Manager

• Oct 2019 - Apr 2021

- Built a Cohort driven elearning platform - Built functionalities on B2C and B2B LMS platforms like SSO, course assignments, NPS etc. - Built a 3 level deflection customer support system which consisted of Knowledge Base, Chatbot, and queuing of tickets to live agents. Reduced 20% of tickets by increasing self-served tickets. - Built an internal tool for a large-sized operation team to manage operational tasks like emails to tutors, invoicing, planning, and announcing live classes. - Automated customer engagement through WebEngage leveraging consumer touchpoints on the platform. - Introduced OAuth based Social Logins

Product Manager

• Apr 2018 - Sep 2019

• Responsible for solutioning problem statements with business team • Work closely with product management team on defining product strategy and roadmap • Translate roadmaps into manageable product backlogs. • Define user stories, features and prioritization of backlogs • Wireframing concepts with UI/UX team • Understand the features and changes in product requirements & support the sprint planning exercises. • Led a project to develop customer loyalty enrolment platform which resulted in 55% increase in membership enrollments in small format stores like Nilgiris, Easyday, Heritage and Foodworld. • Responsible to develop task management application to ensure process adherence in store operations which resulted in 20% increase in sales volume. • Led a project to optimize Facebook and Google adword digital marketing campaigns which resulted in reducing cost per lead by 40% • Led a project to develop a community platform for customers. Increased organic sales by 15%

Product and Marketing Manager

• Sep 2015 - Apr 2018

Product and Marketing Manager

• May 2014 - Sep 2015

Key role: • Devising strategies to drive online traffic to the website. • Monitor lead funnel and optimize lead cost. • Develop and manage digital marketing campaigns on Facebook and Adwords. • Manage email campaigns and monitor open rates through MailChimp. • Interact with sales team to track lead conversion rates and alter strategies to minimize acquisition cost. • Manage the redesign of the website. • Direct Creative and Content team to design, innovative and attractive campaign banners. • Set expectations with external ad agencies and execute effective campaigns for branding (Radio, TV Commercials and Print Media).

Product and Market Intelligence

• May 2011 - Mar 2014

• Market Intelligence: Analyzing key potential areas of new product verticals, understanding various competitive advantages in terms of product features, specifications and data representation, market trends and forecasting. • Pricing: Deciding on competitive pricing following penetration, middle range and saturation stages of product life cycle impacting profit margins • Strategic Cataloging: Analyzing customer requirement, buying behavior, search key words etc. and designing of strategic catalog model for Computers and Accessories • Product Launches: Responsible for various verticals and product launches for Computer and Accessories • Digital Marketing: Responsible for generating and bidding for specific keywords, Search Engine Optimization, Directory listing on various search engines, email campaigns targeting a specific focus group, landing video designs for Youtube and technical blogs, executed various ad campaigns for social media (Facebook) and also contributed to Above The Line (ATL) marketing campaigns. • Was responsible in bridging the gap between management and business support functions. • Was responsible for introducing first set of multiple images and videos for Computers and Accessories which helped convert visiting clicks into sales

Analysis and Developement of HR Management System

• Oct 2010 - May 2011

• Analysis and Design of System • Implementation of Human Resource Information System • Designing functionality of Online Leave Management System integration with HRIS. • Developing framework for Reports, Performance and Employee Information • Analysis and Design of System • Implementation of Human Resource Information System • Designing functionality of Online Leave Management System integration with HRIS. • Developing framework for Reports, Performance and Employee Information

CoFounder

• Apr 2008 - Oct 2010

Cofounded Aaahaaa.com an ecommerce website which focused on delivering groceries at doorsteps. Cofounded Aaahaaa.com an ecommerce website which focused on delivering groceries at doorsteps.

Operations

• Mar 2008 - Oct 2008

• Server Support and configuration • Presales & post sales (after market) • Server Support and configuration • Presales & post sales (after market)