Experience

PM Law Limited

• United Kingdom

• Group Marketing Manager

  • Feb 2022 - Present

  Group Marketing Manager for PM Law - specialists in Personal Injury, Residential Conveyancing and more. Group Marketing Manager for PM Law - specialists in Personal Injury, Residential Conveyancing and more.



Cambridge Marketing College

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Tutor - CIM Diploma Programme (part-time)

  • Feb 2005 - Present

  I help full-time marketers to pass their Chartered Institute of Marketing (CIM) qualifications. As a qualified marketer at Postgraduate level, I feel that my professional qualifications have been invaluable for my career. As a marketing graduate I studied for the CIM Postgraduate Diploma through Cambridge Marketing College. I was really impressed by the quality of their courses and later studied a Digital Marketing diploma with them and became a part-time tutor for them back in 2005. I help full-time marketers to pass their Chartered Institute of Marketing (CIM) qualifications. As a qualified marketer at Postgraduate level, I feel that my professional qualifications have been invaluable for my career. As a marketing graduate I studied for the CIM Postgraduate Diploma through Cambridge Marketing College. I was really impressed by the quality of their courses and later studied a Digital Marketing diploma with them and became a part-time tutor for them back in 2005.



Switalskis Solicitors

• United Kingdom
• Law Practice

• Marketing Manager

  • Oct 2018 - Feb 2022

  Switalskis was established in 1993 and provides highly-specialised legal services across 13 locations in Yorkshire. Specialisms include complex areas of the law such as Clinical Negligence, Domestic Abuse, Professional Abuse, Court of Protection and Family Law to name but a few.Switalskis' professional staff have very in-depth legal knowledge, but it is their first class client care that really sets them apart. Their aim is always to provide the client with an outcome that leaves them able to face the future with confidence. As Marketing Manager I help them win and retain clients and raise their profile through a range of digital and offline media.



Click To Sale

• United Kingdom
• Advertising Services

• Digital Marketing Consultant

  • 2009 - Oct 2018

  As a Freelance Marketing Consultant I worked with a range of clients and marketing agencies to help them achieve growth through SEO, Google Ads, Facebook Ads, Content Marketing and more. As a Freelance Marketing Consultant I worked with a range of clients and marketing agencies to help them achieve growth through SEO, Google Ads, Facebook Ads, Content Marketing and more.



J M Glendinning (Insurance Brokers) Ltd

• United Kingdom
• Insurance
• 1 - 100 Employee

• Head of Marketing

  • Oct 2013 - Sep 2016

  Head of Marketing for JM Glendinning in Guiseley - an established, independent insurance broker, IFA and Health & Safety consultancy. Head of Marketing for JM Glendinning in Guiseley - an established, independent insurance broker, IFA and Health & Safety consultancy.



Videcon plc

• Marketing Manager

  • Mar 2011 - Oct 2013

  This role involved managing all marketing activity for a trade-only distributor of CCTV and security products. The role involved organising exhibitions and trade events, digital marketing, print catalogue production, press & PR and new product launches. This role involved managing all marketing activity for a trade-only distributor of CCTV and security products. The role involved organising exhibitions and trade events, digital marketing, print catalogue production, press & PR and new product launches.



Integrated Results Ltd.

• United Kingdom
• Advertising Services

• Director of Sales/General Manager

  • Jul 2010 - Jan 2011

  Integrated Results is a business to business Sales & Marketing agency in Skipton, North YorkshireThe main part of my role is to lead the sales function for a major, global IT Client to increase sales of support services across the UK and parts of Europe. Integrated Results is a business to business Sales & Marketing agency in Skipton, North YorkshireThe main part of my role is to lead the sales function for a major, global IT Client to increase sales of support services across the UK and parts of Europe.



Towergate Professional Risks

• Sales & Marketing Manager

  • Jan 2006 - May 2010

  Towergate Professional Risks is a niche insurance broker offering professional liability insurance to professions such as counsellors, psychotherapists, complementary therapists, business advisers, consultants and coaches. Towergate Professional Risks is a niche insurance broker offering professional liability insurance to professions such as counsellors, psychotherapists, complementary therapists, business advisers, consultants and coaches.



Accord Mortgages

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Marketing Manager (interim)

  • Feb 2005 - Dec 2005

  Managed the marketing function for this mortgage lender as maternity cover. Managed the marketing function for this mortgage lender as maternity cover.



Association of Plumbing and Heating Contractors

• United Kingdom

• Membership & Marketing Manager (interim)

  • Sep 2004 - Feb 2005

  Managed the Sales, Marketing and Membership function of a membership organisation on an interim basis following the promotion of the previous manager to the role of CEO. Managed the Sales, Marketing and Membership function of a membership organisation on an interim basis following the promotion of the previous manager to the role of CEO.



NTL

• Pakistan
• Truck Transportation
• 1 - 100 Employee

• Marketing Manager

  • Mar 2003 - Sep 2004

  In my first marketing management role, I was responsible for acquisition and cross-sell/up-sell activity to help grow the customer base, and in particular to grow broadband market share. Responsible for an acquisition marketing budget of over £5.5m and managing creative and media agencies to produce campaigns across a wide range of media including direct mail, press, outdoor, door drops, directories, email and outbound telesales. In my first marketing management role, I was responsible for acquisition and cross-sell/up-sell activity to help grow the customer base, and in particular to grow broadband market share. Responsible for an acquisition marketing budget of over £5.5m and managing creative and media agencies to produce campaigns across a wide range of media including direct mail, press, outdoor, door drops, directories, email and outbound telesales.



Norwich Union Life

• United Kingdom
• IT Services and IT Consulting

• Marketing Consultant

  • Jun 2001 - Mar 2003

  Responsible for mailing campaigns to encourage reinvestment in maturing equity bonds. Responsible for mailing campaigns to encourage reinvestment in maturing equity bonds.



TXU

• United States
• Utilities

• Marketing Executive

  • Oct 1999 - Jun 2001

  Worked for a gas and electricity supplier in the marketing department as part of their Graduate Development Programme. Was involved in customer satisfaction and brand tracking surveys, direct mail and sales support material, competitor analysis and more. Worked for a gas and electricity supplier in the marketing department as part of their Graduate Development Programme. Was involved in customer satisfaction and brand tracking surveys, direct mail and sales support material, competitor analysis and more.



Independent Insurance

• Insurance
• 1 - 100 Employee

• Sales Support Assistant

  • Jul 1994 - Apr 1996

  My first sales role involved promoting a wide range of products for a fast-growing insurer to a panel of insurance brokers. My first sales role involved promoting a wide range of products for a fast-growing insurer to a panel of insurance brokers.



Zurich Insurance Company Ltd

• Portugal
• Insurance
• 1 - 100 Employee

• Personal Lines Underwriter

  • 1990 - 1994