Aesthetic Brand and Marketing Consultant

• Jun 2020 - Present

Digital Marketing Strategy Consultant

• Apr 2019 - Jul 2020

Primary digital marketing consultant for multi-million-dollar plastic surgery practice. Currently, I am contracted to assist the practice in managing the strategy, implementation, and analysis of the following services: Managing the marketing calendar, event marketing, quarterly surgical and monthly non-surgical treatment promotions. Content Marketing to attract new patients and nurture existing patients in their buying process via guides, blogs, website content, video marketing and more. Brand messaging across all channels and throughout the patient experience. Online brand presence and reputation management. Show less

Digital Account Strategist

• Oct 2016 - Jan 2018

• Managed portfolios ranging from eCommerce businesses to B2C and B2B companies; while utilizing Agile marketing and SCRUM method to drive organic growth, meet deadlines and my clients’ business objectives • Analyzed empirical data, reported on campaign performance and identified opportunities, while ensuring business KPIs for new leads were met on a monthly basis • Managed portfolios ranging from eCommerce businesses to B2C and B2B companies; while utilizing Agile marketing and SCRUM method to drive organic growth, meet deadlines and my clients’ business objectives • Analyzed empirical data, reported on campaign performance and identified opportunities, while ensuring business KPIs for new leads were met on a monthly basis

Social Media and Content Marketing

• May 2014 - Oct 2016

Specializing in website, social media, online reputation, and content management. I assist my clients, both individuals and established businesses, with building their creative assets and copy to increase brand engagement and awareness, customer retention and lead generation across online platforms. My online-noise breaking strategies include: -- SEO -- Curating website content -- Graphics and logo design -- Unifying brand standards throughout all content -- Creating an online platform strategy for optimizing visibility -- Advising on best practices and tools -- Email marketing strategy -- Budgeting for each digital marketing aspect Show less

Social Media Manager

• Apr 2015 - Mar 2016

As a new position for the Agency and the client, I was challenged with the opportunity to influence the direction of this role and shape the local brand image on social media. My role as Social Media Manager brought together a wide range of my skills to manage the demands of social media channels for regional and national companies. They are as follows: -- Content creation and management -- Strategic writing and campaign implementation -- Audience awareness and Brand engagement -- Managing client relations and team expectations of Producer -- Twitter and Facebook paid ad campaigns -- Analytics and reporting -- Videography and post-production -- Photography -- Graphic design -- Post-production Created customized social media content calendars for over 130 social media pages between 3 regional McDonald’s locations, which included designing creative assets, drafting and testing engaging copy for online ads to drive in-store product sales Business Impact: • McDonald's of Peoria and McDonalds of Central IL Facebook pages made top 5 in the nation out of 120 co-ops in first 6 months • McDonald's of Peoria, McDonald's of Central IL, and McDonald's of Central IN social pages saw 70%, 50%, and 35% increases in following and engagement, respectively Show less

Marketing Coordinator

• Oct 2014 - Apr 2015

My goal during this contract was to become a marketing maven, explore all aspects of a marketing department, practice and observe how a company utilizes social media, and refine my writing skills for speaking to an audience. I monitored and managed 3 of the company social media pages with a combined following of 220,000, and used Google Analytics, SEO, a CMS called Spredfast to generate content for over 300 social posts with 71K impressions, and a 37% engagement rate. By the end of my time here, I was sufficiently supporting timely promotional campaign development through social media strategies, tracking, and compiling data to report. Much of the research collected for my social media strategies came from a company employee survey I drafted, disseminated and reported on the findings. The goal was to understand from the inside out how to better the customer experience. This lead me to author a blog post for the company blog and revise 3 high-traffic, long-tail blog posts, while designing visual content to better represent the company services online. My curiosity for learning the effectiveness of an e-mail marketing campaign guided me to design and author an e-mail marketing strategy for the International Sales Account Executive for lead generation and agent support. Through this process, I became familiar with Salesforce and Hubspot as a result. Upon departure there were many aspects left to explore of this ever-evolving and fast-paced environment, then, I knew I had found a career path that suited me. Show less

Preservation Imaging Lab Technician

• Dec 2013 - Apr 2015

My position focused on digitizing the museum collections for online viewing, print publication, and their digital archives. The biggest collection I assisted in digitizing was the Clowes Family Foundation Collection made up of 60,000 items, where I focused on studio documentation, digital editing, scanning slides and film negatives, large-format scanning and handling alternative process photographs. Here, I developed my skills in high resolution scanning and post-production in Adobe Creative Suites, Silverfast, Acrobat, and metadata management of visuals and manuscript images.All digitized imagery created is available for viewing on the IHS website, library catalog, Traces magazine, In-Perspective newsletter, and the IHS press. Show less

Exhibits Design Intern

• Aug 2013 - Nov 2013

Project: You Are There: Picture This Art Directed four videos currently on display in the exhibit content gallery. The focus of this internship was on creating interactive designs that would encourage patrons' to interact and learn. I assisted in a range of tasks from designing two proposals presented to the Museum Directors, photographing the cover photo and collaborating on the design of the exhibit logo, story-boarding video script, creating mood-boards for design, painting walls, and installing phototex wall murals, to large format printing and trimming. I witnessed the ins and outs of exhibit design and participatedfrom ideation to installation, this 12 week process went from bare walls to an interactive space! Show less

Cultural Arts Gallery @ IUPUI

• Jan 2013 - Aug 2013

As a Gallery Associate my biggest task was finding local artists to exhibit in our additional gallery space located in a hallway near the coffee shop called, CAGII. I was tasked with helping to create an atmosphere for students to socialize and study in collaboration with the artist to curate a small, month long exhibition and designing their promotional material. Additional tasks included, co-coordinating and installing main gallery exhibitions, while assisting to bring the gallery to the forefront of public knowledge beyond IUPUI's campus. Show less