Digital Marketing Specialist

• May 2023 - Present

Summary: Results-driven digital marketing professional with expertise in SEO, SMM, Google AdWords, and Facebook Ads. Proven track record of driving digital growth, optimizing websites, managing social media campaigns, and delivering exceptional client servicing. Strong analytical skills and ability to provide actionable insights through comprehensive reporting. Seeking opportunities to leverage my expertise and contribute to the success of organizations. Experience: SEO: Implement on-page and off-page SEO strategies to boost website rankings and increase organic traffic. Conduct detailed keyword research, optimize website content, and analyze website traffic for continuous improvement. Stay up to date with SEO trends, analyze competitors, and provide detailed reports and updates to clients. SMM: Develop and execute comprehensive social media strategies across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Manage company social media accounts, create engaging content, monitor platforms for interactions, and analyze metrics to provide insights and reports. Collaborate with cross-functional teams to ensure consistent brand messaging. Google AdWords & Facebook Ads: Manage PPC accounts on Google AdWords, Facebook, and other platforms. Develop ROI-focused strategies, conduct keyword research, optimize campaigns, and monitor key metrics. Create ad copies, conduct A/B testing, and generate reports. Manage Display network placements and maximize targeting opportunities. Client Servicing & Reporting: Deliver exceptional client servicing, understanding their needs and objectives to provide customized solutions. Maintain strong client relationships, address queries, and ensure client satisfaction. Prepare detailed reports on campaign performance, analyze data, and provide actionable insights. Collaborate with stakeholders and deliver regular updates on progress and achievements. Show less

Digital Marketing Specialist

• Nov 2021 - May 2022

Created a branded e-commerce Shopify website for the client. Creating and monitoring ongoing online marketing campaigns via Facebook and Google ads Establishing and Handling the brand's social media presence. Created a branded e-commerce Shopify website for the client. Creating and monitoring ongoing online marketing campaigns via Facebook and Google ads Establishing and Handling the brand's social media presence.

Digital Marketing Intern

• May 2021 - Nov 2021

- Worked at Universal Tribes for the welfare & upliftment of tribal farmers and artisans. - Created from scratch a complete E-commerce website for the company website into a fast- reliable & high-converting branded e-commerce platform. - Created a complete social media calendar for the company to achieve brand awareness - Ran digital campaigns for the company using Google Adwords & Facebook Ads - Ran contests and did influencer tie-ups to increase brand awareness - Ran Re-targeting campaigns on Facebook Ad Manager to target website visitors and achieved positive ROI - Won Best-Performer award in the company - Handled a team of graphics designer, content writer & photographer - Worked & reported directly to the CEO Show less

Business Development Executive

• Nov 2019 - Dec 2019