Experience

Wipro Consumer Care Việt Nam
• Vietnam
• Manufacturing
• 1 - 100 Employee
• Assistant Brand Manager

  • Feb 2022 - Present


Kido

• United States
• Retail
• 1 - 100 Employee

• Assistant Brand Manager

  • Jan 2020 - Jan 2022

  • Launch new product under cooking oil category - Research to identify unmet needs of the category - Build product (4Ps) based on understanding of consumer, from concept to launch involving artwork designers & packaging - Plan and work with team to deliver launching activities including go-to-market plan, consumer promotion, display, activation, sale guideline Achievements: Tuong An CookingOil Nutri Plus launching, Tuong An Marvela lauching, Roasted Sesame Oil launching • Build annual marketing communication roadmap - Assist to monitor Agencies to make sure that their works are under brand strategy and brand's guideline - Manage ATL activities (TVC, LCD, Digital) and BTL activities (on/off post promotion, merchandizing, rental display, sampling and activations) Achievements: Tuong An CookingOil 30 years old Campaign • Market Research - Cope with market research report and retail audit analysis to understand market trend & consumer behavior and evaluate competitor's strategies • Support sales teams via trade marketing activities - Control all the communication tool such as digital communication, POSM, trade activities under brand guideline - Implement and supervise GT and MT activation campaign Show less



ManpowerGroup

• United States
• Translation and Localization

• Content Analyst

  • May 2018 - Jul 2019

  • Transcribe speech to text in Vietnamese following the guidelines and policies set by the client within required turnaround time. • Identify improvement opportunities in work flow and suggest solutions • Interface effectively with other internal and Client teams • Monitor team (5 scribes) and report data to Operation Manager to improve team's productivity • Transcribe speech to text in Vietnamese following the guidelines and policies set by the client within required turnaround time. • Identify improvement opportunities in work flow and suggest solutions • Interface effectively with other internal and Client teams • Monitor team (5 scribes) and report data to Operation Manager to improve team's productivity



Tuong An Vegetable Oil Joint Stock Company

• Marketing Executive

  • Jul 2015 - May 2018

  The company is specialized in processing edible oil from vegetable and animal oils, fats, oilseeds and nata de coco Roles from Jul 2015 to Aug 2016: • Assist manager in creating the seasonal and annual brand marketing plan • Implement and supervise GT and MT activation campaigns • Support sales teams via trade marketing activities Roles from Aug 2016 to May 2018: • Cope with market research report and retail audit analysis to understand market trend & consumer behavior and evaluate competitor's strategies • Conduct Product Re-launching and New product development process • Build annual marketing communication roadmap • Control all the communication tool such as digital communication, POSM, trade activities under brand guideline • Assist to monitor Agencies to make sure that their works are under brand strategy and brand's guideline • Work closely with Sales Team (MT, GT) to create sale campaigns • Execute all digital Marketing, including Facebook Ads, SEO, KOL Campaign Show less