Experience

MAD, Home of Creators

• Belgium
• Non-profit Organization Management
• 1 - 100 Employee

• Creative & Communication Director

  • Feb 2021 - Present

  MAD Brussels - the centre of fashion & design in the lively heart of the city - is a platform for gathering expertise from the city’s creative sectors. It aims to help with the promotion and development of Brussels stylists and designers and improve their exposure nationally and abroad, through showcases, workshops, lectures, exhibitions, ... To ensure the success of a brand or project, MAD Brussels also gives creators the key to unlock their creativity and business potential. MAD Brussels - the centre of fashion & design in the lively heart of the city - is a platform for gathering expertise from the city’s creative sectors. It aims to help with the promotion and development of Brussels stylists and designers and improve their exposure nationally and abroad, through showcases, workshops, lectures, exhibitions, ... To ensure the success of a brand or project, MAD Brussels also gives creators the key to unlock their creativity and business potential.



Freelance, self-employed

• Animation and Post-production
• 1 - 100 Employee

• freelance journalist & author

  • 2001 - Present

  Since 2001 freelance journalist & author covering national and international stories on design, architecture and interiors. For mor then 15 years, numerous articles have been published in the weekend supplement of the Belgian quality newspaper De Standaard. Other collaborations: Akt Magazine, Elle Decoration US, TL Magazine, The Word, Weekend Knack / Le Vif Weekend, Living / Corriere Della Sera, ... Since 2001 freelance journalist & author covering national and international stories on design, architecture and interiors. For mor then 15 years, numerous articles have been published in the weekend supplement of the Belgian quality newspaper De Standaard. Other collaborations: Akt Magazine, Elle Decoration US, TL Magazine, The Word, Weekend Knack / Le Vif Weekend, Living / Corriere Della Sera, ...



Artek

• Brazil
• Architecture and Planning
• 1 - 100 Employee

• PR & press communication

  • Sep 2013 - Dec 2021

  During 8 years PR and press officer for the Finish brand ARTEK, bringing their stories and product launches to press, influencers and design lovers. During 8 years PR and press officer for the Finish brand ARTEK, bringing their stories and product launches to press, influencers and design lovers.



Vitra

• Furniture and Home Furnishings Manufacturing

• PR & press communication

  • Jan 2013 - Dec 2021

  During 9 years PR and press officer for the Swiss furniture brand VITRA, bringing their stories and product launches to press, influencers and design lovers. During 9 years PR and press officer for the Swiss furniture brand VITRA, bringing their stories and product launches to press, influencers and design lovers.



Biennale Interieur

• Belgium
• Design Services
• 1 - 100 Employee

• Creative Director

  • Jan 2006 - Feb 2021

  Since 2006 working on different aspects of the international Biennale Interieur in Kortrijk (BE) : creative story telling, developing and executing media strategy, general management. On the list of collaborators are architects & designers such as Jaime Hayon (ES), Alfredo Häberli (CH), Office Kersten Geers David Van Severen (BE), Piovene Fabi (IT), Sabine Marcelis (NL). Launched the Belgian Designer of the Year Award in 2006, a yearly prize organised with magazines Knack Weekend and Le Vif Weekend ... Leading the greatest "small" team I have ever worked with. Show less



UCWHY

• Photography

• PR & press communication

  • Jan 2017 - Dec 2018

  Had the chance launching this new fashion brand with shows in Antwerp (BE) and Amsterdam (NL). Belgian fashion designer Wim Bruynooghe was creative mind behind the brand. Had the chance launching this new fashion brand with shows in Antwerp (BE) and Amsterdam (NL). Belgian fashion designer Wim Bruynooghe was creative mind behind the brand.



BOZAR

• Belgium
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• design curator & coordinator

  • May 2012 - Dec 2016

  During 5 years responsible for the creative industry within the programation of Bozar, the center of Fine Arts in Brussels. On the program were exhibitions with designers and companies such as Scholten & Baijings (NL), Ado Chale (BE), Materialise (BE), Van de Velde (BE) ...The major exhibition Les Belges showed the best of the best of Belgian fashion. The Henry Van de Velde Awards by Flanders DC are since a fixed value. During 5 years responsible for the creative industry within the programation of Bozar, the center of Fine Arts in Brussels. On the program were exhibitions with designers and companies such as Scholten & Baijings (NL), Ado Chale (BE), Materialise (BE), Van de Velde (BE) ...The major exhibition Les Belges showed the best of the best of Belgian fashion. The Henry Van de Velde Awards by Flanders DC are since a fixed value.



Designed in Brussels

• Belgium

• creative director

  • 2009 - 2011

  Small but effective. Designed in Brussels was responsible for promoting Brussels designers abroad, taking them to furniture fairs as the Stockholm Design Fair, the London Design Fair and the Salone del Mobile in Milan. Small but effective. Designed in Brussels was responsible for promoting Brussels designers abroad, taking them to furniture fairs as the Stockholm Design Fair, the London Design Fair and the Salone del Mobile in Milan.



VRT

• Russian Federation
• IT Services and IT Consulting
• 1 - 100 Employee

• programmamedewerker

  • 2001 - 2006

  Passionated by art and media, first experiences were found in the job as researcher and reporter for cultural television programmes as L!NK, Voetzoeker, Queen Elisabeth Competition, ... on national television. Passionated by art and media, first experiences were found in the job as researcher and reporter for cultural television programmes as L!NK, Voetzoeker, Queen Elisabeth Competition, ... on national television.