Experience

21st Century Communications Strategies, LLC

• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Jul 2014 - Present

  A public relations and public affairs company specializing in media relations; legislative and advocacy outreach; executive communications and strategy and community outreach. A public relations and public affairs company specializing in media relations; legislative and advocacy outreach; executive communications and strategy and community outreach.



McCain Foods

• Canada
• Food and Beverage Manufacturing
• 700 & Above Employee

• Director, Corporate Communications

  • Sep 2008 - Jul 2013

  Responsible for establishing the company’s first corporate communication function in the US region that includes 4,000 employees at 11 facilities. Developed a communications platform that supported business-wide objectives and goals by aligning internal and external communications strategies. In addition to establishing messaging platforms; implementing external media campaigns and developing executive leadership plans, the communication function was also established and staffed at the manufacturing sites around the country. Served as a member of the Senior Leadership Team; acted as company spokesperson in the US and collaborated with The Global communications team on company initiatives and projects. A privately owned $7B global corporation, McCain Foods is a leading supplier of frozen potato and snack food products for the foodservice markets, retail and private label market in the U.S.



Nissan North America

• Corporate Communications

  • Feb 1991 - Aug 2007

  Oversight responsibilities for increasingly larger budgets and staff; participation on a variety of cross-functional, global corporate work teams; established the company’s first national corporate foundation; oversaw the design and implementation of major national advertising and marketing campaigns targeting minority markets; worked extensively with colleagues in Asia and Europe. Senior Manager, Internal Communications June, 2005 – August, 2007 Built and managed an internal communications department that included staff at all company divisions throughout North America; established a global internal communications strategy resulting in increased budget efficiencies, system-wide consistent internal employee programs and increased two-way communications between executive management and employees. Led a global, cross-functional team charged with designing and introducing a global employee intranet portal. Senior Manager, Public Relations April 2000 – June 2003 Worked closely with the product group in developing and implementing consumer and trade media strategies for international auto shows; media road shows; satellite tours and other product events including “Nissan 360” a groundbreaking media program that brought domestic and international press and product to San Francisco for a three-week event. Worked extensively with media on stories regarding corporate strategies, CSR programs, product launches and executive interviews. Manager, Strategic Corporate Relations August 1997 – April 2000 Provided crisis communications counsel, response strategies, positioning and media messaging to executive management team; provided media strategy for executive response and media appearances; designed the company’s first national corporate outreach program, developing the long-term strategies and tactics that would chart the company’s interaction and support of external non-profit organizations.