Experience

BEAUTYSTREAMS

• United States
• Market Research
• 1 - 100 Employee

• Trade Shows & Products Category Manager

  • Mar 2017 - Present

  In charge of Trade Shows and Products, providing global view and analysis of beauty trends (concepts, materials & ingredients, marketing)- Managing the production of trend reports from trade fairs in beauty, fashion, packaging, design, foods, technology, arts- Handling relations with press team of trade shows, suppliers, and brands- Analyzing and tracking new trends in product launches from all beauty categories (color cosmetics, skin care, hair care, fragrance, nails, men's grooming)- Sourcing new concepts and innovations in formulations, ingredients, and packaging- Covering an extensive range of international beauty, packaging, and design trade events- Working with the forecast team on developing product concepts for upcoming seasons- Delivering insights and recommendations to address clients’ needs in marketing strategies and product development plans

• Project Manager

  • Jan 2014 - Feb 2017

  Responsible for the content agenda, coordinating a network of over 100 collaborators worldwide to achieve editorial schedule and budget planning.- Developing content strategy to meet clients’ demands in industry trends and market insight- End-to-end management of all editorial projects- Managing email marketing to keep clients engaged with the development of content- Conducting market research for Bespoke projects of various global companies in the industry

• Image Bank Editor

  • May 2013 - Dec 2013

  Responsible for curating images to inspire and help clients develop their creative projects on the visual aspect.- Managing an image bank of over 1 million pictures- Regular corresponding with clients' marketing and graphic designer teams to support them with image research



Honda

• Public Relations Associate

  • Jun 2010 - Mar 2011

  Conducting social campaigns to keep the company engaged with local community.



VIT Media

• Editor / Reporter

  • Aug 2008 - Feb 2010

  Part of the core team who set up the local adaption of CNBC into Vietnamese market.