Diel Gerber
Founder and CEO at Gerber Media- Claim this Profile
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Bio
Anna Simkin
Diel is one of the most knowledgeable and passionate Digital Media professionals I know. We had a chance to work together on multiple campaigns during more than 3 years at Points Int., and I was always impressed by her work ethic, high professionalism, and superb knowledge of every tiny detail of the Media campaign settings. She is truly a superstar in her field!
Alec Balmer
I worked with Diel for 5+ great years, and reported all SEM performance directly to her every week.. She was a great, collaborative client, and always helped push the boundaries of YoY Revenue growth, managing some of Points.com most successful partners. She has a great work dynamic and strategic approach. Rich in knowledge and deep understanding for all digital business channels. Above all else, Diel is a pleasure to work with...With her, great things happen and there was a positive synergy that came from all of our work together from the very start. I do hope to work again with her in the near future.
Anna Simkin
Diel is one of the most knowledgeable and passionate Digital Media professionals I know. We had a chance to work together on multiple campaigns during more than 3 years at Points Int., and I was always impressed by her work ethic, high professionalism, and superb knowledge of every tiny detail of the Media campaign settings. She is truly a superstar in her field!
Alec Balmer
I worked with Diel for 5+ great years, and reported all SEM performance directly to her every week.. She was a great, collaborative client, and always helped push the boundaries of YoY Revenue growth, managing some of Points.com most successful partners. She has a great work dynamic and strategic approach. Rich in knowledge and deep understanding for all digital business channels. Above all else, Diel is a pleasure to work with...With her, great things happen and there was a positive synergy that came from all of our work together from the very start. I do hope to work again with her in the near future.
Anna Simkin
Diel is one of the most knowledgeable and passionate Digital Media professionals I know. We had a chance to work together on multiple campaigns during more than 3 years at Points Int., and I was always impressed by her work ethic, high professionalism, and superb knowledge of every tiny detail of the Media campaign settings. She is truly a superstar in her field!
Alec Balmer
I worked with Diel for 5+ great years, and reported all SEM performance directly to her every week.. She was a great, collaborative client, and always helped push the boundaries of YoY Revenue growth, managing some of Points.com most successful partners. She has a great work dynamic and strategic approach. Rich in knowledge and deep understanding for all digital business channels. Above all else, Diel is a pleasure to work with...With her, great things happen and there was a positive synergy that came from all of our work together from the very start. I do hope to work again with her in the near future.
Anna Simkin
Diel is one of the most knowledgeable and passionate Digital Media professionals I know. We had a chance to work together on multiple campaigns during more than 3 years at Points Int., and I was always impressed by her work ethic, high professionalism, and superb knowledge of every tiny detail of the Media campaign settings. She is truly a superstar in her field!
Alec Balmer
I worked with Diel for 5+ great years, and reported all SEM performance directly to her every week.. She was a great, collaborative client, and always helped push the boundaries of YoY Revenue growth, managing some of Points.com most successful partners. She has a great work dynamic and strategic approach. Rich in knowledge and deep understanding for all digital business channels. Above all else, Diel is a pleasure to work with...With her, great things happen and there was a positive synergy that came from all of our work together from the very start. I do hope to work again with her in the near future.
Credentials
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Search Advertising
GoogleApr, 2017- Nov, 2024 -
Mobile Advertising
GoogleMar, 2017- Nov, 2024 -
Display Advertising
GoogleOct, 2016- Nov, 2024 -
Video Advertising
GoogleDec, 2015- Nov, 2024
Experience
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Gerber Media
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Canada
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Advertising Services
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1 - 100 Employee
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Founder and CEO
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Nov 2021 - Present
Gerber Media is a Paid Media Management agency. We help our clients grow their paid media activities while maintaining their Return on Ad Spend. We designed our paid media management packages for enterprises that manage their Digital Marketing Activities in-house but required an experienced Media Buyers team to manage their paid media campaigns. Gerber Media is a Paid Media Management agency. We help our clients grow their paid media activities while maintaining their Return on Ad Spend. We designed our paid media management packages for enterprises that manage their Digital Marketing Activities in-house but required an experienced Media Buyers team to manage their paid media campaigns.
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Points (a Plusgrade company)
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Canada
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Technology, Information and Internet
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200 - 300 Employee
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Manager, Performance Marketing
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Mar 2021 - Feb 2022
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Media Demand Generation
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Jan 2017 - Jan 2022
Create strategic media plans and execute paid media promos. Forecast Media spends and expected revenue. Constantly improving ROAS and CPA's matrices by identifying and testing new media opportunities, channels and tactics. Manage relationships with Media vendors and Ad agencies. Accounts: United MileagePlus, Hilton Honors, Marriott Bonvoy, TrueBlue by JetBlue, ANA. Hyatt, Alaska Airlines, Choice Hotels, IHG, MakeItCount Rewards by Marathon.
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DAC
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Canada
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Advertising Services
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400 - 500 Employee
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Display Media Specialist
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2016 - 2017
Manage Global marketing Display campaigns using Self-services Ad Platforms and RTB strategies. Responsible for campaign optimization. Develop, track and improve key performance metrics. Identify opportunities for growth and new tactics to increase leads from a given budget. Accounts: Laureate international universities, Irving Energy, Sylvan Learning, VanCity Banking, State Farm Insurance, Fit4Less, The Co-operators. Manage Global marketing Display campaigns using Self-services Ad Platforms and RTB strategies. Responsible for campaign optimization. Develop, track and improve key performance metrics. Identify opportunities for growth and new tactics to increase leads from a given budget. Accounts: Laureate international universities, Irving Energy, Sylvan Learning, VanCity Banking, State Farm Insurance, Fit4Less, The Co-operators.
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Digital Media Buyer
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2015 - 2016
Manage RTB (real-time bidding) campaigns for AshleyMadsion.com using Ad-Exchange platforms.Plan and execute ad trafficking processes and optimize campaigns to meet ROI and ROAS targets.Manage Display campaigns in more than 20 countries and 10 languages.Accounts: AshleyMadsion.com CougarLife.com
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Customer Relations
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2013 - 2015
Translation of Ashley Madison website, app and all marketing creatives from English to Hebrew.Approve Hebrew Marketing materials and oversees PR and Advertising agency Moderate and monitor company's websites for content, carry out the appropriate corrective actions and troubleshoot issues
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Publicis Groupe
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France
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Advertising Services
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700 & Above Employee
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Account Manager
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2012 - 2013
Structured marketing campaigns using traditional media & digital media channels. Acted as the liaison between client requests, strategy team, production, studio and the creative department, ensured campaigns stay on track. Conducted competitive analysis of all brands in a constantly changing market. Reviewed all creative/production material to ensure brand guidelines. Accounts: Mitsubishi Motors, Hertz, Nestle Ice-Cream. Structured marketing campaigns using traditional media & digital media channels. Acted as the liaison between client requests, strategy team, production, studio and the creative department, ensured campaigns stay on track. Conducted competitive analysis of all brands in a constantly changing market. Reviewed all creative/production material to ensure brand guidelines. Accounts: Mitsubishi Motors, Hertz, Nestle Ice-Cream.
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teenk - Connecting Brands with Teens
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Israel
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Advertising Services
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1 - 100 Employee
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Account Coordinator
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2010 - 2012
Structured marketing campaigns and sales promotions using digital media platforms. Helping clients grow their brands' online presence in a constantly changing environment. Accounts: Coca-Cola company, Heinz ketchup, Nestle CRUNCH. Structured marketing campaigns and sales promotions using digital media platforms. Helping clients grow their brands' online presence in a constantly changing environment. Accounts: Coca-Cola company, Heinz ketchup, Nestle CRUNCH.
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Rom Prat Ltd.
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Tel Aviv, Israel
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Digital Marketing Specialist
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2006 - 2010
Social media management Paid media campaign manager (Google Adwords and Facebook) Content management Social media management Paid media campaign manager (Google Adwords and Facebook) Content management
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Walla!
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Israel
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Technology, Information and Internet
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200 - 300 Employee
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Campaign Manager
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2007 - 2008
Walla Ads management- direct buy promos. Walla promos- Giveaways and Collaboration with top Israeli brands for Online promos activities. Walla Ads management- direct buy promos. Walla promos- Giveaways and Collaboration with top Israeli brands for Online promos activities.
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Education
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2008 - 2011
The Open University of Israel
Bachelor's degree, Communication and Management -
2010 - 2011
Habetzefer - הבצפר
Advertising Diploma, Advertising Account Management & Strategic Planning
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