Experience

FLUZO

• Spain
• Advertising Services
• 1 - 100 Employee

• Chief Revenue and Opperations Officer

  • Dec 2019 - Present

  FLUZO is a Cross Media Measurement Service for agencies, media (TV/radio), research institutes and advertisers. We offer real time data for audience measurement and advertising efficiency research. FLUZO service is a white-label technology that can be easily integrated in any panel mobile app, FLUZO technology measures what contents and advertising the users are viewing or hearing. FLUZO uses a proprietary Automatic Content Recognition (ACR) technology to reveal the audiovisual context of the consumer and the advertising impacts they are exposed to regardless of the content emitting device. FLUZO provides the full service from the measurement to content matching, we provide our partners with raw data at individual user level. In partnership with some of the main panel companies in the world, we have created the first single source measurement model in the world for all media: TV, radio, audio and video online, display, outdoor and print. The data is collected passively, on the same user base and with a unique cross-device methodology for all the media and content, linear and VOD. The observed information allows to better contextualize the declared information and reduces the traditional need to survey. Thanks to FLUZO, our partners can produce ground-breaking custom research with high quality audience data, while managing and retaining the control of their panels and audiences. By offering audience raw data for audiovisual content and advertising FLUZO enables highly demanded analytics and business intelligence research for TV, Radio, Video Online, and many other channels, including cross-media and all kinds of custom research, from advertising efficiency to cross-media content consumption and behavioral changes based on content exposure.



The Valley Digital Business School

• Spain
• Technical and Vocational Training
• 100 - 200 Employee

• Teacher

  • Jan 2019 - Dec 2019

  Teaching at The Valley around the disciplines where I've experience. Digital Marketing, Online Audience Reserach, Web Analytics, Digital Business Models, Entrepreneurship and closely related topics.

• Academic coordinator project area, business model and entrepreneurship teacher

  • Jun 2014 - Dec 2018

  In charge of coordinating the development of the projects inside the different programs. The projects are a vehicle that the students use to implement the teachings received through the The Valley programs.Also teaches on Business Models and Entrepreneurship. Lots of Lean, Business Model Canvas, Blue Oceans and AARRR!



Webtrekk

• Germany
• Advertising Services

• Managing Director, Webtrekk Analytics, SL (Spain)

  • Jul 2013 - Oct 2019

  (In june 2019, Webtrekk was acquired by www.mapp.com) Bringing the new wave of digital insights to Spain. Webtrekk provides the real high-end of digital analytics and marketing automation tools for those companies, both pure players and digital units of traditional business, that need to really understand the interactions between marketing, online and on-app behavior, and off-line data. When they need more than just aggregates, and when those companies need to take fast action from that analysis.



Top Seeds Lab

• Spain
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Mentor, Business Models Area

  • Oct 2012 - Feb 2017

  As a mentor, help the start-ups under acceleration at Top Seeds Lab to sharpen, streamline and focus their business, client & users engagement and revenue models.

• Chief Operating Officer

  • May 2014 - Sep 2015

  Overseeing the operations of the Accelerator, from dealflow generation, shortlisting, selection of the final startups, due diligence, and management of the acceleration process, mentoring organization, mentor selection, third party partnerships, marketing actions and in general terms whatever it takes to get things done and startups going.



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Product Strategy and Business Development, Europe, Nielsen Watch

  • Aug 2011 - Mar 2013

  Nielsen Watch delivers television audience measurement, online audience measurement, social media research, web and online ads analytics, AdEx research, cross media research and advertising effectivness research across more than 20 markets in Europe, to all kind of clients in the Media, Advertising, Finance, Telecom, FMCG, Internet and Consumer Electronics sectorsManagement of the Product Leaders team for Nielsen Watch, shaping the European strategy components for the Nielsen offering and helping the Commercial teams to succeed.Management of the New Business team, which has focus on the expansion of the Nielsen Watch footprint into new markets, or in the launch complete new products into existing markets.

• Managing Director, Digital, EMEA Emerging Markets

  • Mar 2008 - Aug 2011

  In charge of the new markets: Nordics, Benelux, Ireland, Portugal, Eastern Europe, Middle East and Africa, during this period of time Nielsen Online expanded operations to a large number of very diverse markets, like Bulgaria, Russia, Greece, Turkey, Poland, Portugal, UAE, Egypt… and expanded the revenues of the established markets like Sweden.Nielsen Online was in charge of all the digital oriented services provided by Nielsen, like online audience measurement, web analytics, online ad analytics, social media research and ad effectivness research.

• Nielsen//NetRatings Spain - Consejero Delegado & Sales and Marketing Director

  • Jan 2004 - Sep 2007

  In charge of the expansion of the business, that ended with the general adoption by the Spanish Online Media industry of the Nielsen/Netratings Online audience & web analytics measurement tools. After the acquisition of Redsheriff Spain by Nielsen I kept the responsibilities over the management of the legal and financial aspects of the entity that become Nielsen//NetRatings Spain, with complete executive powers. The NetRatings+RedSeriff business became the standard for the online advertising industry in Spain until 2012, growing from less than 1 Million Euro of year revenues at the moment of the merger to more than 6 million at its peak, with growth periods of over 100% YoY.



Redsheriff

• Spain
• Research Services

• Country Manager

  • Jun 2003 - Dec 2003

  In charge of setting up the legal entity in the Spanish market, organizing the commercial strategy of the company, and managing the legal and financial aspects of the operations. Redsheriff was to become the standard for tag based Web Analytics and Online Audience Measurement in Spain between 2004 and 2011, achieving a market share of close to 80% on some verticals of the industry, like Online and Traditional Media. Acquired by Nielsen in December 2003. In charge of setting up the legal entity in the Spanish market, organizing the commercial strategy of the company, and managing the legal and financial aspects of the operations. Redsheriff was to become the standard for tag based Web Analytics and Online Audience Measurement in Spain between 2004 and 2011, achieving a market share of close to 80% on some verticals of the industry, like Online and Traditional Media. Acquired by Nielsen in December 2003.



Audientia

• France

• Country Manager, Spain

  • Jan 2001 - Jun 2002

  In charge of setting up and running the business in Spain, Audientia was the first ever tag based web analytics solution launched in the Spanish market. In charge of setting up and running the business in Spain, Audientia was the first ever tag based web analytics solution launched in the Spanish market.



Optima Finance

• Netherlands
• Financial Services
• 1 - 100 Employee

• Business Unit Manager

  • Jan 1997 - Dec 2000

  Founder and shareholder of a spin-off from XRT Cert. The company was focused on financial software The company was sold in two parts to Cognos and to Sage Software in 2001. The role included the management of the Cash Collection software business unit, with all it’s sales and large account client management aspects, as well as a deep involvement on the new products launches. In this second area, I was in charge of launching one of the first ASP (now Software as a Service) business model based on internet browsers interfaces in Spain. During this period of time and on request from XRT, I also took the role Interim Global Product Leader for a period of 6 months, for the Cash Collection Corporate software solutions range, until it was discontinued in 1999.



XRT

• Software Development
• 1 - 100 Employee

• Product Manager

  • Mar 1995 - Dec 1996

  Company focused on financial software, previously known as Cerg Finance, the role included aspects like sales, Client Service for very large accounts, Product specifications & project management, with strong technical and functional aspects. Company focused on financial software, previously known as Cerg Finance, the role included aspects like sales, Client Service for very large accounts, Product specifications & project management, with strong technical and functional aspects.



Autónomo

• Retail
• 100 - 200 Employee

• Early expreince

  • Jun 1990 - Mar 1995

  Included roles as programmer on a multi-dimensional budgeting and forecasting system based on scripting language and a ROLAP engine, a period in the Spanish Army, and trainee positions on a high tech materials company and on an investment bank. Included roles as programmer on a multi-dimensional budgeting and forecasting system based on scripting language and a ROLAP engine, a period in the Spanish Army, and trainee positions on a high tech materials company and on an investment bank.