Marketing Manager

• Oct 2021 - Present

Product Manager

• Mar 2020 - Nov 2021

It provides Internet services, Cable TV and to launch the OTT - VOD, it is part of the Daher Group. I’m the Project Leader - Product Owner for the implementation of Salesforce, Vlocity, Billing, Provisioning, Call Center Nice in Contact, leading each area, flow and way of working to a Digital Transformation, with agile Scrum methodologies, both for Internet products HFC like Internet FTTH, and the OTT Standalone. Also, I’m de Business Development Manager to Launch of the App… Show more It provides Internet services, Cable TV and to launch the OTT - VOD, it is part of the Daher Group. I’m the Project Leader - Product Owner for the implementation of Salesforce, Vlocity, Billing, Provisioning, Call Center Nice in Contact, leading each area, flow and way of working to a Digital Transformation, with agile Scrum methodologies, both for Internet products HFC like Internet FTTH, and the OTT Standalone. Also, I’m de Business Development Manager to Launch of the App OTT - VOD of Digital, where you will have the entire grid of Cable TV channels and national channels in a multidevice app (Smartphones, Smart TV, PC, to download the App in your preferred device, pay a monthly subscription and enjoy all the entertainment HBO, FOX, etc, etc. Definition of the commercial strategy, forecast, responsible for income, costs, negotiation with suppliers, etc. for the OTT - VOD Show less It provides Internet services, Cable TV and to launch the OTT - VOD, it is part of the Daher Group. I’m the Project Leader - Product Owner for the implementation of Salesforce, Vlocity, Billing, Provisioning, Call Center Nice in Contact, leading each area, flow and way of working to a Digital Transformation, with agile Scrum methodologies, both for Internet products HFC like Internet FTTH, and the OTT Standalone. Also, I’m de Business Development Manager to Launch of the App… Show more It provides Internet services, Cable TV and to launch the OTT - VOD, it is part of the Daher Group. I’m the Project Leader - Product Owner for the implementation of Salesforce, Vlocity, Billing, Provisioning, Call Center Nice in Contact, leading each area, flow and way of working to a Digital Transformation, with agile Scrum methodologies, both for Internet products HFC like Internet FTTH, and the OTT Standalone. Also, I’m de Business Development Manager to Launch of the App OTT - VOD of Digital, where you will have the entire grid of Cable TV channels and national channels in a multidevice app (Smartphones, Smart TV, PC, to download the App in your preferred device, pay a monthly subscription and enjoy all the entertainment HBO, FOX, etc, etc. Definition of the commercial strategy, forecast, responsible for income, costs, negotiation with suppliers, etc. for the OTT - VOD Show less

Business Development Manager

• May 2019 - Sep 2020

Consorcio Publicitario: It is the largest media advertising agency in Bolivia. My main function is the General Management of the accounts through the work team of each account and generates projects of digital transformation and innovation in media, Profitability, and optimization of resources for the agency. Main Achievements: - I made the Digital business unit profitable, with tax-level optimizations and negotiations with digital platform providers. - I managed to close… Show more Consorcio Publicitario: It is the largest media advertising agency in Bolivia. My main function is the General Management of the accounts through the work team of each account and generates projects of digital transformation and innovation in media, Profitability, and optimization of resources for the agency. Main Achievements: - I made the Digital business unit profitable, with tax-level optimizations and negotiations with digital platform providers. - I managed to close partnerships with technology companies, digital platforms by bringing innovations for customers. - I secured the commercial relationship with key clients of the agency. - I developed flows, work processes for the entire team for optimization at the HR level, internal and external clients involving all areas of the agency. Specific Experience: - Work managed the Digital Transformation Projects for the clients mentioned above. (development, commissioning, equipment and work processes, other resources, profitability, and benefits, etc. to deliver turnkey projects) - I led the General Management of all issues related to the clients. - I performed the General Supervision of ATL and Digital media. - Supervision of the Strategy and planning of ATL and Digital campaigns and media - Supervision of the revision of guidelines by campaign and brand, the performance of KPI campaigns, reports of competence. - I managed the negotiation of ATL rates and Digital - Supervision in the control of billing, profitability, for the client and the agency. - Supervision of the financial team cash flow of the agency and accounts receivable. Show less Consorcio Publicitario: It is the largest media advertising agency in Bolivia. My main function is the General Management of the accounts through the work team of each account and generates projects of digital transformation and innovation in media, Profitability, and optimization of resources for the agency. Main Achievements: - I made the Digital business unit profitable, with tax-level optimizations and negotiations with digital platform providers. - I managed to close… Show more Consorcio Publicitario: It is the largest media advertising agency in Bolivia. My main function is the General Management of the accounts through the work team of each account and generates projects of digital transformation and innovation in media, Profitability, and optimization of resources for the agency. Main Achievements: - I made the Digital business unit profitable, with tax-level optimizations and negotiations with digital platform providers. - I managed to close partnerships with technology companies, digital platforms by bringing innovations for customers. - I secured the commercial relationship with key clients of the agency. - I developed flows, work processes for the entire team for optimization at the HR level, internal and external clients involving all areas of the agency. Specific Experience: - Work managed the Digital Transformation Projects for the clients mentioned above. (development, commissioning, equipment and work processes, other resources, profitability, and benefits, etc. to deliver turnkey projects) - I led the General Management of all issues related to the clients. - I performed the General Supervision of ATL and Digital media. - Supervision of the Strategy and planning of ATL and Digital campaigns and media - Supervision of the revision of guidelines by campaign and brand, the performance of KPI campaigns, reports of competence. - I managed the negotiation of ATL rates and Digital - Supervision in the control of billing, profitability, for the client and the agency. - Supervision of the financial team cash flow of the agency and accounts receivable. Show less

Business Development Manager

• Oct 2015 - May 2019

MOBIERA It is a company driven by technology and innovation focused on the development of premium software and cutting-edge solutions for the mobile world. The main function as Master Aggregator for Nuevatel PCS VIVA: it is an all-in-one service and a cloud platform that gives (MNO) the power to manage all its content provider services with full control of billing, messaging, flows, advertising and products. Flows (Opt-in), income assertively, dynamically and productively, maintaining full… Show more MOBIERA It is a company driven by technology and innovation focused on the development of premium software and cutting-edge solutions for the mobile world. The main function as Master Aggregator for Nuevatel PCS VIVA: it is an all-in-one service and a cloud platform that gives (MNO) the power to manage all its content provider services with full control of billing, messaging, flows, advertising and products. Flows (Opt-in), income assertively, dynamically and productively, maintaining full control of your VAS / OTT / VOD / AI / BigData business. Main Achievements: - I managed to generate an average monthly net income of U$D 120k (tax-free) - I secured the EBITDA of 32%. - I got the contract signature of Master Aggregator, being the broker of 37 suppliers from different parts of the world, with different types of digital technology, platforms. - I opened operations in Chile, with the Virgin operator, having 2 people in charge. - I led a team of 7 people in charge of different areas. Specific Work Experience: - I developed a long-term business with the client by creating and maintaining key relationships and trust, as well as identifying profitable business opportunities based on a strategic partnership. - I established relationships with high-level executives to achieve the status of "strategic and trusted partner" and meet all the commercial needs of the MNO. I managed to develop, monitor and promote sales strategies and business plans. - Managed based on promotional effectiveness, the ROI in new subscribers based on CPM Campings, CPA in different types of media channels: S@t Push, Digital, IVR, Call Center. - I developed innovative strategies aimed at discovering new opportunities to boost customer growth and ensure that sales and profit objectives are met. - I worked coordinating different areas, Legal, Operations, Finance, IT, to guarantee the quality of delivery ensuring the fulfillment of the contract. Show less MOBIERA It is a company driven by technology and innovation focused on the development of premium software and cutting-edge solutions for the mobile world. The main function as Master Aggregator for Nuevatel PCS VIVA: it is an all-in-one service and a cloud platform that gives (MNO) the power to manage all its content provider services with full control of billing, messaging, flows, advertising and products. Flows (Opt-in), income assertively, dynamically and productively, maintaining full… Show more MOBIERA It is a company driven by technology and innovation focused on the development of premium software and cutting-edge solutions for the mobile world. The main function as Master Aggregator for Nuevatel PCS VIVA: it is an all-in-one service and a cloud platform that gives (MNO) the power to manage all its content provider services with full control of billing, messaging, flows, advertising and products. Flows (Opt-in), income assertively, dynamically and productively, maintaining full control of your VAS / OTT / VOD / AI / BigData business. Main Achievements: - I managed to generate an average monthly net income of U$D 120k (tax-free) - I secured the EBITDA of 32%. - I got the contract signature of Master Aggregator, being the broker of 37 suppliers from different parts of the world, with different types of digital technology, platforms. - I opened operations in Chile, with the Virgin operator, having 2 people in charge. - I led a team of 7 people in charge of different areas. Specific Work Experience: - I developed a long-term business with the client by creating and maintaining key relationships and trust, as well as identifying profitable business opportunities based on a strategic partnership. - I established relationships with high-level executives to achieve the status of "strategic and trusted partner" and meet all the commercial needs of the MNO. I managed to develop, monitor and promote sales strategies and business plans. - Managed based on promotional effectiveness, the ROI in new subscribers based on CPM Campings, CPA in different types of media channels: S@t Push, Digital, IVR, Call Center. - I developed innovative strategies aimed at discovering new opportunities to boost customer growth and ensure that sales and profit objectives are met. - I worked coordinating different areas, Legal, Operations, Finance, IT, to guarantee the quality of delivery ensuring the fulfillment of the contract. Show less

Co Founder

• Dec 2013 - Sep 2015

LIONS GROUP As a founder, I managed the whole team, with a focus on sales. Main Achievements: - I achieved the positioning of the company in the short term at the level of income, costs, looking for profitability in each project sold. - I achieved the sale of custom Software to customers in Spain for contracts over USD 150k, and to customers in Bolivia for USD 140k per year. - I coordinated the work with Systems Development, with a team of 6 engineers. Specific Work… Show more LIONS GROUP As a founder, I managed the whole team, with a focus on sales. Main Achievements: - I achieved the positioning of the company in the short term at the level of income, costs, looking for profitability in each project sold. - I achieved the sale of custom Software to customers in Spain for contracts over USD 150k, and to customers in Bolivia for USD 140k per year. - I coordinated the work with Systems Development, with a team of 6 engineers. Specific Work Experience: - Sales of Digital Marketing, programmatic, social media guidelines. - Sales of BOT's for Web pages and Facebook Messenger. - Flexible cloud software (ERPs, CRM, BI) - Business applications (native development, Android and IOS, progressive web) - Tailored applications for, Brands, Events, etc. (Smartphones and Tablets, Native Android and IOS Development) - HTML5 and CSS3 Web, Landings, and games for brands and companies. - Custom software, Expert system + Artificial intelligence - Custom software, Fully integrated platform + Automation + Business Intelligence. Clients: Advertising Agencies, Brands, oil companies and Spanish companies. Show less LIONS GROUP As a founder, I managed the whole team, with a focus on sales. Main Achievements: - I achieved the positioning of the company in the short term at the level of income, costs, looking for profitability in each project sold. - I achieved the sale of custom Software to customers in Spain for contracts over USD 150k, and to customers in Bolivia for USD 140k per year. - I coordinated the work with Systems Development, with a team of 6 engineers. Specific Work… Show more LIONS GROUP As a founder, I managed the whole team, with a focus on sales. Main Achievements: - I achieved the positioning of the company in the short term at the level of income, costs, looking for profitability in each project sold. - I achieved the sale of custom Software to customers in Spain for contracts over USD 150k, and to customers in Bolivia for USD 140k per year. - I coordinated the work with Systems Development, with a team of 6 engineers. Specific Work Experience: - Sales of Digital Marketing, programmatic, social media guidelines. - Sales of BOT's for Web pages and Facebook Messenger. - Flexible cloud software (ERPs, CRM, BI) - Business applications (native development, Android and IOS, progressive web) - Tailored applications for, Brands, Events, etc. (Smartphones and Tablets, Native Android and IOS Development) - HTML5 and CSS3 Web, Landings, and games for brands and companies. - Custom software, Expert system + Artificial intelligence - Custom software, Fully integrated platform + Automation + Business Intelligence. Clients: Advertising Agencies, Brands, oil companies and Spanish companies. Show less

Regional Manager Bolivia y Peru

• Dec 2006 - Jul 2013

TIMWE TECH is a global provider of mobile - cellular solutions. Main Achievements: - I managed to position the company as the # 1 Partner with mobile operators such as Movistar, Claro in Peru and Entel, Viva, Tigo in Bolivia, also with TV channels in Bolivia and Advertising Agencies. - I assured the level of EBITDA by 35% in all my efforts. - I managed an advertising investment budget of 2.7 million US dollars for Bolivia and Peru. - I received constant Coaching from HQ… Show more TIMWE TECH is a global provider of mobile - cellular solutions. Main Achievements: - I managed to position the company as the # 1 Partner with mobile operators such as Movistar, Claro in Peru and Entel, Viva, Tigo in Bolivia, also with TV channels in Bolivia and Advertising Agencies. - I assured the level of EBITDA by 35% in all my efforts. - I managed an advertising investment budget of 2.7 million US dollars for Bolivia and Peru. - I received constant Coaching from HQ, every year I had 4 trips scheduled to Bogotá, Lisbon, Buenos Aires to receive training, strategy alignment, sales objectives, management. I had the greatest growth on a professional and personal level thanks to coaching to be a better Manager and at the same time, I had the mission of spreading this knowledge to my local team Bolivia and Peru, totally aligned with the work culture, strategy and objectives of the business. - I established business relationships with high management levels, with ATT, OPSITEL, Top Managers of Mobile Operators, owners of TV channels, Agencies, brands, etc. - I secured the ROI of the company in each project that was launched at the level of investment in Hardware equipment, platforms, as well as prize investments, advertising for Megapromotions, together with mobile operators, TV channels. Specific Work Experience: - Responsible for commercial growth and administrative matters in Bolivia and Peru. - I had High-level negotiations; sales portfolio management; Regional sales forecast; portfolio definition; the launch of new products; budget management; achieve sales goals; achieve commercialization; Strategic planning; Accounts administration; Customer service and regional proposals to operators. - I managed Implementation and control of the Business Plan, in accordance with the strategy of each country. Constant monitoring of cash flow, billing, and collections with each operator, partner, control and cost reduction, etc. Show less TIMWE TECH is a global provider of mobile - cellular solutions. Main Achievements: - I managed to position the company as the # 1 Partner with mobile operators such as Movistar, Claro in Peru and Entel, Viva, Tigo in Bolivia, also with TV channels in Bolivia and Advertising Agencies. - I assured the level of EBITDA by 35% in all my efforts. - I managed an advertising investment budget of 2.7 million US dollars for Bolivia and Peru. - I received constant Coaching from HQ… Show more TIMWE TECH is a global provider of mobile - cellular solutions. Main Achievements: - I managed to position the company as the # 1 Partner with mobile operators such as Movistar, Claro in Peru and Entel, Viva, Tigo in Bolivia, also with TV channels in Bolivia and Advertising Agencies. - I assured the level of EBITDA by 35% in all my efforts. - I managed an advertising investment budget of 2.7 million US dollars for Bolivia and Peru. - I received constant Coaching from HQ, every year I had 4 trips scheduled to Bogotá, Lisbon, Buenos Aires to receive training, strategy alignment, sales objectives, management. I had the greatest growth on a professional and personal level thanks to coaching to be a better Manager and at the same time, I had the mission of spreading this knowledge to my local team Bolivia and Peru, totally aligned with the work culture, strategy and objectives of the business. - I established business relationships with high management levels, with ATT, OPSITEL, Top Managers of Mobile Operators, owners of TV channels, Agencies, brands, etc. - I secured the ROI of the company in each project that was launched at the level of investment in Hardware equipment, platforms, as well as prize investments, advertising for Megapromotions, together with mobile operators, TV channels. Specific Work Experience: - Responsible for commercial growth and administrative matters in Bolivia and Peru. - I had High-level negotiations; sales portfolio management; Regional sales forecast; portfolio definition; the launch of new products; budget management; achieve sales goals; achieve commercialization; Strategic planning; Accounts administration; Customer service and regional proposals to operators. - I managed Implementation and control of the Business Plan, in accordance with the strategy of each country. Constant monitoring of cash flow, billing, and collections with each operator, partner, control and cost reduction, etc. Show less

Director de Proyectos

• Feb 2005 - Nov 2006

Cies is a leading statistical research, archiving excellence in each final document ‘’Market Research, RFP, etc’’ for client satisfaction, while impacting effectively and positively the business. Expert in Market Research (quantitative, qualitative) and Finance for the following accounts: Entel, Nestlé, Soboce, Paceña, Mutual La Paz, USAID, and others. • Design, Production Planning, Implementation and Control of consulting services: market research, finance, etc. • Manufacture of… Show more Cies is a leading statistical research, archiving excellence in each final document ‘’Market Research, RFP, etc’’ for client satisfaction, while impacting effectively and positively the business. Expert in Market Research (quantitative, qualitative) and Finance for the following accounts: Entel, Nestlé, Soboce, Paceña, Mutual La Paz, USAID, and others. • Design, Production Planning, Implementation and Control of consulting services: market research, finance, etc. • Manufacture of all market research Tracking, TOM, Brand awareness, customer satisfaction, 360 Assessment, market audits, surveys, etc. • Development and implementation of the Business Plan Consultant, International Cies. • Development of proposals to RFPs. • Presentation of Insights, directories and Managers. Show less Cies is a leading statistical research, archiving excellence in each final document ‘’Market Research, RFP, etc’’ for client satisfaction, while impacting effectively and positively the business. Expert in Market Research (quantitative, qualitative) and Finance for the following accounts: Entel, Nestlé, Soboce, Paceña, Mutual La Paz, USAID, and others. • Design, Production Planning, Implementation and Control of consulting services: market research, finance, etc. • Manufacture of… Show more Cies is a leading statistical research, archiving excellence in each final document ‘’Market Research, RFP, etc’’ for client satisfaction, while impacting effectively and positively the business. Expert in Market Research (quantitative, qualitative) and Finance for the following accounts: Entel, Nestlé, Soboce, Paceña, Mutual La Paz, USAID, and others. • Design, Production Planning, Implementation and Control of consulting services: market research, finance, etc. • Manufacture of all market research Tracking, TOM, Brand awareness, customer satisfaction, 360 Assessment, market audits, surveys, etc. • Development and implementation of the Business Plan Consultant, International Cies. • Development of proposals to RFPs. • Presentation of Insights, directories and Managers. Show less

Brand Manager

• Feb 2003 - Nov 2004

AJ Vierci, playing a decisive role in sales and marketing for liquors brands, with strong campaigns push and pull and on trade strategies while impacting effectively and positively the business. Brand Manager, for brands: Old Parr, Palermo Cigarettes, Amarula, Baileys, Jose Cuervo, Argentine Wines, Grants, etc. • Implementation of the business plan business. • Implementation of monthly sales quota, net of distributors, resellers, channel and customer type. • Execution of… Show more AJ Vierci, playing a decisive role in sales and marketing for liquors brands, with strong campaigns push and pull and on trade strategies while impacting effectively and positively the business. Brand Manager, for brands: Old Parr, Palermo Cigarettes, Amarula, Baileys, Jose Cuervo, Argentine Wines, Grants, etc. • Implementation of the business plan business. • Implementation of monthly sales quota, net of distributors, resellers, channel and customer type. • Execution of advertising, branding on and off trade, promotions push and pull for each product and type of client. • Coordinating events, parties, stands, concerts. • Corporate presentations quarterly market for each brand, including SWOT, sales, market sizes, Marketing Budgets, etc. Show less AJ Vierci, playing a decisive role in sales and marketing for liquors brands, with strong campaigns push and pull and on trade strategies while impacting effectively and positively the business. Brand Manager, for brands: Old Parr, Palermo Cigarettes, Amarula, Baileys, Jose Cuervo, Argentine Wines, Grants, etc. • Implementation of the business plan business. • Implementation of monthly sales quota, net of distributors, resellers, channel and customer type. • Execution of… Show more AJ Vierci, playing a decisive role in sales and marketing for liquors brands, with strong campaigns push and pull and on trade strategies while impacting effectively and positively the business. Brand Manager, for brands: Old Parr, Palermo Cigarettes, Amarula, Baileys, Jose Cuervo, Argentine Wines, Grants, etc. • Implementation of the business plan business. • Implementation of monthly sales quota, net of distributors, resellers, channel and customer type. • Execution of advertising, branding on and off trade, promotions push and pull for each product and type of client. • Coordinating events, parties, stands, concerts. • Corporate presentations quarterly market for each brand, including SWOT, sales, market sizes, Marketing Budgets, etc. Show less

Marketing Assistant

• Mar 2001 - Sep 2002

Started my career in 2001 as an Marketing Assistant in MADEPA, working during the day and attending college at night, I managed to have a fast pace of life, with sales of office, knowing the world of business and marketing and sales strategies at an early age, with the great support of my heads. • Introduction of Cardboard Boxes for filing and storage of documents from the trash. • Management of 3 sales man, reaching the objectives. • Organization of the event in Los Tajibos. •… Show more Started my career in 2001 as an Marketing Assistant in MADEPA, working during the day and attending college at night, I managed to have a fast pace of life, with sales of office, knowing the world of business and marketing and sales strategies at an early age, with the great support of my heads. • Introduction of Cardboard Boxes for filing and storage of documents from the trash. • Management of 3 sales man, reaching the objectives. • Organization of the event in Los Tajibos. • Organization booth at the FEXPO. • SalesMan, products office supplies. Show less Started my career in 2001 as an Marketing Assistant in MADEPA, working during the day and attending college at night, I managed to have a fast pace of life, with sales of office, knowing the world of business and marketing and sales strategies at an early age, with the great support of my heads. • Introduction of Cardboard Boxes for filing and storage of documents from the trash. • Management of 3 sales man, reaching the objectives. • Organization of the event in Los Tajibos. •… Show more Started my career in 2001 as an Marketing Assistant in MADEPA, working during the day and attending college at night, I managed to have a fast pace of life, with sales of office, knowing the world of business and marketing and sales strategies at an early age, with the great support of my heads. • Introduction of Cardboard Boxes for filing and storage of documents from the trash. • Management of 3 sales man, reaching the objectives. • Organization of the event in Los Tajibos. • Organization booth at the FEXPO. • SalesMan, products office supplies. Show less