Experience

Tala

• Financial Services
• 400 - 500 Employee

• Growth Manager

  • Nov 2021 - Present

  🔸In charge of accelerating the expansion of the ecosystem through the identification of value-added growth opportunities related to our current or new products.🔸Responsible for leading Mexico's end-to-end in-country growth strategy and delivering on the company's growth KPI's with a strong focus on growth or operational partnerships, new products/features or enhancements to current ones, as well as new scalable acquisition channels.🔸Close collaboration with cross-functional teams including brand and marketing, engineering, product and data to build and strengthen Tala's growth capabilities and understand the Mexican context/competitive landscape.🔸Responsible for growing Tala's new borrowers and account holders, as well as increasing LTV for current users through partnerships and growth initiatives related to accessing new user base or value-added features.🔸Own loans/account user and growth metrics related to partnerships, while co-managing other registration and FTB metrics with the Marketing Manager (MX).



Skits - Esquites

• Mexico
• Food Production
• 1 - 100 Employee

• Board Member

  • Jul 2012 - Present

  🔸 Management of daily business operations: logistics, production, certifications and marketing; creation of the operative team to become the leading brand in esquites in Mexico and the world.🔸 Investment project evaluation (PR, PRD, NPV, IRR, IR).🔸 In charge of estimating the value of strategies related to the launch of new products, investments and joint ventures; estimation of the value and evaluation of business performance.🔸 Evaluation of the statement of financial position, results and cash flow; management of working capital, cash flows and growth projection.Achievements: 🔺 “As seen on Shark Tank” (Sales 2016: $ 650K, 2017: 700K 2018: $ 780K US 2020 500K US).🔺 Product launch 1500+ points of sale nationwide.🔺 Product launch to 500+ points in the United States.🔺 Annual sales growth of 18% year-on-year, reaching $ 1million in annual sales.🔺 Business plan to raise 1st round of investment (600K USD).🔺 Responsible for the sale of the company to Empacadora La Merced. (https://www.empacadoralamerced.com/).



Almacén Gurú

• Chile
• IT Services and IT Consulting
• 1 - 100 Employee

• Country Manager

  • Mar 2021 - Dec 2021

  🔸 Prospecting clients, as well as allies of the platform such as Bimbo, Lala, PepsiCo, among others.Achievements: 🔺 Launch of the pilot test of the platform with Salijamex (Salchichas y Jamones de México S.A. de C.V) and Sahuayo, starting with 50,000+ points of sale nationwide.🔺 Implementation of the digital tool in the Mexican case. 🔸 Prospecting clients, as well as allies of the platform such as Bimbo, Lala, PepsiCo, among others.Achievements: 🔺 Launch of the pilot test of the platform with Salijamex (Salchichas y Jamones de México S.A. de C.V) and Sahuayo, starting with 50,000+ points of sale nationwide.🔺 Implementation of the digital tool in the Mexican case.



Verde Aire

• General Director

  • Mar 2016 - Jun 2021

  🔸 In charge of estimating the value of strategies related to the launch of new products, investments and joint ventures; estimation of the value and evaluation of business performance.🔸 Evaluation of the statement of financial situation, results and cash flow; management of working capital, cash flows and growth projection.Achievements: 🔺 Production and sale (Wal-mart) of hydroponic lettuce (Sales 2017: 150K US, 2018: 400K US 2021: Sale of the company).🔺 Product launch nationwide in 450+ stores.🔺 15% annual sales growth year on year.🔺 Creation of the team for the daily management of the business.🔺 Sale of the company to one of the leading perishables companies in Mexico.🔺 Negotiation of the terms of the sale, due diligence and valuation of the company.🔺 Negotiation with employees for the transition of the company to its new owners; responsible for the sale of the company to FreshGarden (https://www.freshgarden.com/es-mx).



Insectos México

• Investment Project Evaluation Consultant- Venture Capital

  • Mar 2018 - Jan 2019

  🔹 Production of Crickets for Protein Powder.🔸 Investment project evaluation (PR, PRD, NPV, IRR, IR); creation of the business plan and presentation for the capital raising.Achievements: 🔺 Business plan to raise 1st Investment Round (500K USD); capital raised of 350 thousand dollars.🔺 Investor roadshow. 🔹 Production of Crickets for Protein Powder.🔸 Investment project evaluation (PR, PRD, NPV, IRR, IR); creation of the business plan and presentation for the capital raising.Achievements: 🔺 Business plan to raise 1st Investment Round (500K USD); capital raised of 350 thousand dollars.🔺 Investor roadshow.



Casas Geo

• Construction
• 700 & Above Employee

• Leader of the “New Business” Project. Housing Developer

  • Jan 2007 - Feb 2009

  🔸 Investment project evaluation (PR, PRD, NPV, IRR, IR); launch of "Bienestar" today, the largest housing administrator in the country (management of 70,000+ houses nationwide).🔸 Preparation of business plan and implementation strategy for new businesses in Casas Geo; creation of executive presentations.

• Leader of the “Tiendas Geo” Project. Housing Developer

  • Jan 2005 - Dec 2006

  🔸 In charge of operating 15 Geo stores; opening of 12+ stores in the megalopolis.🔸 Management of 120 vendors and 12 managements; sale of 5 thousand houses a year and $1,625,000,000 pesos a year, representing 10% of the group's total sales.

• Intern: CrediGEO. Housing Developer

  • Jan 2003 - Dec 2004

  🔸 Training for 1000+ vendors nationwide.🔸 Collaboration for the development of new mortgage products; preparation of presentations.