Experience

Cuestione

• Mexico
• Online Audio and Video Media
• 1 - 100 Employee

• Acting CEO

  • Jun 2019 - Present



TV Azteca

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Chief Digital Officer

  • Oct 2014 - Jan 2018

  Senior manager responsible for designing and driving digital strategies through the consolidation of 6 affiliated companies into the first digital-focused division for the group, streamlining and standardizing operations and processes for the conceptualization, development and distribution of streaming content. Achieved the company’s turnaround while delivering +$11 million USD in sales. Coordination of +120 FTEs, from screenwriters and producers to high-performing commercial teams. Senior manager responsible for designing and driving digital strategies through the consolidation of 6 affiliated companies into the first digital-focused division for the group, streamlining and standardizing operations and processes for the conceptualization, development and distribution of streaming content. Achieved the company’s turnaround while delivering +$11 million USD in sales. Coordination of +120 FTEs, from screenwriters and producers to high-performing commercial teams.



ContenTV

• CEO

  • Jun 2012 - Oct 2014

  Director of TV Azteca’s pioneer company focused on audience research and analysis of business potential for streaming content, leading the digitalization of +9,000 hours of TV Azteca’s original productions each year, and the distribution through market-leading partners including YouTube. Renegotiation of contracts and agreements with original stakeholders for the relaunch of content, as well as the subsequent development and commercialization of original productions targeted at digital platforms. Show less



Grupo Salinas

• Financial Services
• 700 & Above Employee

• Head of Social Media

  • Mar 2009 - Jun 2012

  Design and implementation of the social media strategy framework for the whole group and several industries such as mass media, retail and financial services, increasing brand positioning and customer engagement for all business segments. Design and implementation of the social media strategy framework for the whole group and several industries such as mass media, retail and financial services, increasing brand positioning and customer engagement for all business segments.