SEO Intern

• Aug 2023 - Present

Digital Marketing Captain

• Jan 2023 - Present

• Mentor 16 diverse individuals transitioning into digital marketing-related careers, aimed at addressing underemployment and the tech diversity gap. • Collaborate with 3 co-facilitators to lead fundamentals workshops in Excel, SEM, Programmatic, Media Planning, Google Analytics, strategic networking, and community building—culminating in client-facing projects. • Evaluate facilitation logistics and feedback with co-facilitators and Program Manager to identify effective teaching strategies and iteratively improve the program experience, while maintaining transparency and accountability. Show less

Digital Marketing Specialist

• Sep 2022 - Present

• Implement on-page SEO techniques and keyword research, boosting SernaPhotography.com's search engine rankings and visibility.• Leveraged data insights to refine user journeys, improving website engagement and lowering bounce rates.

Photographer & Creative Director

• Mar 2021 - Present

Grants and Contracts Coordinator

• Dec 2019 - Jun 2022

• Designed and implemented business processes and strategies related to contract negotiations and sourcing federal funding. • Acted as the main point of contact for inbound and outbound partnership agreement coordination. • Supported cross-functional teams by monitoring invoices and ensuring that grant award progress met federal regulations and compliance. • Designed and implemented business processes and strategies related to contract negotiations and sourcing federal funding. • Acted as the main point of contact for inbound and outbound partnership agreement coordination. • Supported cross-functional teams by monitoring invoices and ensuring that grant award progress met federal regulations and compliance.

Circulation Services Lead

• Feb 2017 - Dec 2019

• Improved user experience by resolving over 200 weekly queries on navigating the library system. • Led new hire training and supervised hourly work shifts for student library employees. • Improved user experience by resolving over 200 weekly queries on navigating the library system. • Led new hire training and supervised hourly work shifts for student library employees.

Policy Development Intern

• Jan 2019 - May 2019

• Assisted in the project management of over 150 policies by gathering data to develop insights to determine the potential success of each policy. • Facilitated the development, research, and revision of four research and innovation policy proposals funded by the EU. • Edited internationally written project proposals for accuracy, grammar, and stakeholder relevance. • Developed a template design to be implemented into future Horizon 2020 EU policy proposals. • Assisted in the project management of over 150 policies by gathering data to develop insights to determine the potential success of each policy. • Facilitated the development, research, and revision of four research and innovation policy proposals funded by the EU. • Edited internationally written project proposals for accuracy, grammar, and stakeholder relevance. • Developed a template design to be implemented into future Horizon 2020 EU policy proposals.

Research Assistant (Self, Identity, & Relationships Lab)

• Jan 2016 - Dec 2018

• E-surveyed over 3000 research subjects over a year-long period in order to identify psychosocial variables of interpersonal perceptions of social status. • Created and managed over 200 pseudo-applicant accounts for a resume call-back study. • Analyzed qualitative data and generated visual representations of findings using R Studio. • Effectively executed three research proposals to UC Berkeley Research Ethics department. • E-surveyed over 3000 research subjects over a year-long period in order to identify psychosocial variables of interpersonal perceptions of social status. • Created and managed over 200 pseudo-applicant accounts for a resume call-back study. • Analyzed qualitative data and generated visual representations of findings using R Studio. • Effectively executed three research proposals to UC Berkeley Research Ethics department.

Tier 2 Sales Caller

• Sep 2016 - Feb 2017

• Conducted over 100 daily alumni cold calls to raise funds for UC Berkeley student programs. • Used rapport, active listening, and objection handling to raise $15,950 from 120 donors. • Received continuous training to develop a deep understanding of 8 colleges within the university and educate alumni on how donating to the university furthers student efforts. • Conducted over 100 daily alumni cold calls to raise funds for UC Berkeley student programs. • Used rapport, active listening, and objection handling to raise $15,950 from 120 donors. • Received continuous training to develop a deep understanding of 8 colleges within the university and educate alumni on how donating to the university furthers student efforts.

Resident and Academic Advisor

• May 2016 - Jul 2016

• Provided residential assistance to 100+ high school students by offering personal, academic, and emotional support during a 6-week summer camp. • Chaperoned groups of 12-23 students during community service, outreach projects, and social trips/events. • Provided weekly individual career planning and academic counselling with 5 assigned students. • Planned and conducted daily meetings, workshops, and activities to expose students to college life and the application process. • Provided residential assistance to 100+ high school students by offering personal, academic, and emotional support during a 6-week summer camp. • Chaperoned groups of 12-23 students during community service, outreach projects, and social trips/events. • Provided weekly individual career planning and academic counselling with 5 assigned students. • Planned and conducted daily meetings, workshops, and activities to expose students to college life and the application process.