Field Marketing Leader | LatAm

• Jan 2023 - Present

Growth Leader | US & LatAm

• Aug 2022 - Jan 2023

• Growth strategy of Sensedia's international expansion; • Responsible to support and develop the API Strategy Consultants

Demand Gen and Events Leader | LatAm

• Aug 2021 - Aug 2022

• Strategic planning of the Demand Gen area for Latin America• Definition of ABM campaigns, ADS plan, LPs, contents, events, actions with tech clubs and customer relationship plan• Support to one-to-one and one-to-few/many prospecting actions of SDRs and ABMer in LatAm• Nurturing and evolution of opps in the commercial funnel• Relationship with C-levels and decision-makers during the discovery and knowledge journeys of Sensedia solutions• Market research, challenges, trends and opportunities of the target industries and companies in each country• Analysis of the area's engagement indicators and execution of action plans with most involved accounts Show less

Demand Gen Analyst | LatAm

• Sep 2020 - Aug 2021

• Expansion LatAm: market research, sectors and target companies in Latin America• Support for digital transformation journeys, legacy modernization, open innovation, internal integrations solutions and/or with partners, and new channel development for customers in the region;• Demand Gen: campaigns, lists, content, ADS strategy, channels and personalized messages for new business development• Support to the commercial team: qualification and nutrition of the leads generated and FUP of the evolution of opportunities• Support to the marketing team: events, customer relationship actions and development of new content and LPs Show less

Senior Marketing Analyst

• Mar 2020 - Jul 2020

• Franchises' Communication Portal development: definition and prioritization of new functionalities to be delivered, monitoring of corrections, improvements and UX tests;• Communication Portal launching and culture change management of the strategy with the community;• Relationship: attendance to the internal customers, partner areas and support to the dev team.

Communication Analyst

• Jul 2018 - Mar 2020

• Strategic communication planning, schedule, channels, definition of the public involved in the different organizational themes of the company to be shared to the unites and KPIs control;• Channels - Optimization: email mkt, newsletters, automation rules, landing pages production;• Channels - Implementation: FB Workplace, WhatsApp Business, Units' Portal;• Content - Briefing: announcements, posts, videos and tutorials.

Marketing & Sales

• Mar 2017 - Jul 2018

• Market research and new products development ; • Inbound MKT: content production, automation, nutrition and lead qualification according to the stages of the funnel; • CRO, SEO and SEM optimizations for the website, blog and landing pages: tests and corrections; • Outbound MKT: advertisements in paid media (on / off), ROI control, trainings to the sales team and promotional events organization ; • Endomkt: internal magazine with institutional actions, seasonal awareness campaigns with employees and internal events. Show less

English Teacher

• Jan 2015 - May 2018

• English teacher for all ages, levels and modalities. • English teacher for all ages, levels and modalities.

Junior Marketing Analyst

• May 2016 - Sep 2016

• Paid media management and SEO strategies; • ROI and area budget control; • Market research and persona development by event; • Channels and content production for social networks and promotional actions. • Paid media management and SEO strategies; • ROI and area budget control; • Market research and persona development by event; • Channels and content production for social networks and promotional actions.

Marketing Intern

• Dec 2013 - Dec 2014

• Promotional and seasonal actions in retail to the final public; • Incentive and relationship campaigns for 3M sales teams and B2B customers; • Merchandising strategy and sample distribution; • Social networks monitoring ; • Support and relationship with the sales team, customers, suppliers, advertising agency and partner areas. • Promotional and seasonal actions in retail to the final public; • Incentive and relationship campaigns for 3M sales teams and B2B customers; • Merchandising strategy and sample distribution; • Social networks monitoring ; • Support and relationship with the sales team, customers, suppliers, advertising agency and partner areas.

Sales Intern

• Oct 2012 - Dec 2013

• Support to the sales team and sales representatives; • B2B service during the sales funnel: guarantee processes, doubts about products (price, features and availability), issuing and monitoring orders and reports (billing, backorder and shipping). • Support to the sales team and sales representatives; • B2B service during the sales funnel: guarantee processes, doubts about products (price, features and availability), issuing and monitoring orders and reports (billing, backorder and shipping).