Experience

Grupo Raphael

• Panama
• Retail
• 100 - 200 Employee

• Estrategia, Proyectos & Expansión Retail

  • May 2022 - Present



Liris S.A.

• Ecuador
• Food & Beverages
• 200 - 300 Employee

• CONSULTANT. Retail Director

  • Feb 2021 - Jan 2022

  Responsible for modeling the Strategic and Tactical plan of the organization from Commercial, Marketing and Retail Operations; preparing it for the expansion plan, generating differentiation, bran value, optimal assortment under CatMan and efficiency in all the processes.  Opening of the new Supermarket “Delportal” #7 (April 16) – La Joya (Guayaquil)  I lead the 360 plan for the creation of a new Discounter format in Guayaquil: “Tiendas MIO”, started operation on July 12 in the La Floresta II. #2 on October 15 in Vergeles.  I modeled and started the new Supermarket Delportal with “dark Store” format in Salinas beach, Guayas, Ecuador. Show less



Jerónimo Martins

• Portugal
• Retail
• 700 & Above Employee

• Commercial & Marketing Director

  • Mar 2019 - Nov 2020

  Responsible for ensuring supremacy in the competitive environment in sales, prices, margin, regional assortment and relationship with suppliers; complying with the financial objectives of the company and the corporate strategic guidelines. In the same way, protect the brand, increase the Market Share, the customer base, the average ticket and the mix margin through the design of differentiated activities that will generate value for the target customer.  I designed, proposed and monitored the implementation of the 2019-2020 Commercial & Marketing Strategic Plan  Developed the regional assortment, with 29 new regional suppliers, taking into account the definitions of Category Management  I closed the negotiation of 2019 and 2020 contracts with all regional suppliers that contribute 5% of the total sales  I planned, developed and evaluated the marketing and media plans (Digital and Traditional) oriented to the growth and recognition of the brand, based on in-depth knowledge of customers, competitors and the market  I guaranteed the result of the financial indicators of commercial, operational and market management: Sales, margin, Additional investments and Market Share. Show less



Almacenes La 14

• Colombia
• Retail Groceries
• 300 - 400 Employee

• Commercial & Marketing Director

  • Feb 2018 - Mar 2019

   Managed and supported the business results from the Commercial and Marketing departments in all business lines (FMCG; SMCG) and all channels: Physical Retail, Online, Institutional (B2B), adjacent businesses (Alliances, Franchises, Credit card) in the middle of the organization's biggest financial crisis.  I defined the CATMAN in all categories of businesses.  I closed the Commercial agreements with all suppliers (Costs, Payment deadlines, Investments, Other incomes), improving profitability and the relationship Payment deadline vs Inventory coverage.  I developed the 2018-2020 Commercial and Marketing Strategic Plan. Show less



Dollarcity

• El Salvador
• Retail
• 700 & Above Employee

• Manager of Operations

  • May 2017 - Jan 2018

   Participated as a main member of the Start Up project of the brand in Colombia, for which I managed the general administration of the stores in the center and periphery of El Salvador: San Salvador, Sonsonate and Santa Tecla; and in Colombia, I led from operations, the first stores in the country  I guaranteed the correct direction of resources ensuring compliance with labor, occupational health and industrial safety laws  Managed the inventory and sales and filtration objectives of the company  I ensured the same shopping experience at all points of sale Show less



Comfandi

• Colombia
• Individual and Family Services
• 700 & Above Employee

• Supermarkets & Wholesalers General Manager

  • May 2014 - May 2017

   I led all supermarkets, supermarkets with pharmacy and wholesalers stores with financial, operational and organizational climate results, above budget, with a focus on commercial, marketing and operational manager  I defined and implemented the "Strategic Plan 2015-2020", "Business Plan", "Marketing Plan" and "Operational Plan"  Prepared the sales budget, contribution, expenses and monthly and annual operating results (General and by store)  Managed inventory, turnover and filtration goals  Led the administration and reformulation of the loyalty programs and the customer service policy  I proposed and carried out openings, modifications and closings of sales store. With approval of investment projects in front the Board of Directors and the Superintendency of Family Subsidy of Colombia.  Led the negotiation of alliances and franchises for the chain Show less



Grupo Éxito

• Colombia
• Retail
• 700 & Above Employee

• Regional Business Manager

  • Jan 1997 - Oct 2012

   I led with financial, operational and organizational climate results, above budgeted, from the Commercial and Operational fronts: 38 stores (33 Hypermarkets and 5 Supermarkets)  Defined assortment, planimetry, and pricing policy under Catman development  I proposed and implemented the Commercial and Marketing Plan for all the stores in charge  I closed negotiations of investment counterparties and negotiation of annual contracts with suppliers.  I achieved 2nd Place in measurement of Great Place to Work for the year 2011  I opened, converted and closed stores in the different formats of the company from the Commercial, Marketing and Operations fronts. (From 3 Hypermarkets and 5 Supermarkets, to 33 Hypermarkets and 5 Supermarkets). Other positions in the organization: Regional Commercial Manager– Commercial June 2002 Business Manager Store – Operations March 2000 Supervisor – Operations January 1997 Show less