Diego Bolívar A.
Director of Digital Media at Saint Paul Agency- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Emily Olmstead
Diego is a huge asset to our company and his skills surpass many with similar experience. It has been an absolute pleasure to be able to partner with Diego and due to his expertise I have been able to increase client retention and acquisition metrics.
Kristen Nottingham
Diego has a well rounded view of digital marketing and is especially adept at content strategy. He excels under pressure and tight deadlines and is always open to learning new skills which add value to the team. I highly recommend Diego due to his strategic and technical skills as well as his responsible work ethic and team oriented approach to marketing.
Emily Olmstead
Diego is a huge asset to our company and his skills surpass many with similar experience. It has been an absolute pleasure to be able to partner with Diego and due to his expertise I have been able to increase client retention and acquisition metrics.
Kristen Nottingham
Diego has a well rounded view of digital marketing and is especially adept at content strategy. He excels under pressure and tight deadlines and is always open to learning new skills which add value to the team. I highly recommend Diego due to his strategic and technical skills as well as his responsible work ethic and team oriented approach to marketing.
Emily Olmstead
Diego is a huge asset to our company and his skills surpass many with similar experience. It has been an absolute pleasure to be able to partner with Diego and due to his expertise I have been able to increase client retention and acquisition metrics.
Kristen Nottingham
Diego has a well rounded view of digital marketing and is especially adept at content strategy. He excels under pressure and tight deadlines and is always open to learning new skills which add value to the team. I highly recommend Diego due to his strategic and technical skills as well as his responsible work ethic and team oriented approach to marketing.
Emily Olmstead
Diego is a huge asset to our company and his skills surpass many with similar experience. It has been an absolute pleasure to be able to partner with Diego and due to his expertise I have been able to increase client retention and acquisition metrics.
Kristen Nottingham
Diego has a well rounded view of digital marketing and is especially adept at content strategy. He excels under pressure and tight deadlines and is always open to learning new skills which add value to the team. I highly recommend Diego due to his strategic and technical skills as well as his responsible work ethic and team oriented approach to marketing.
Credentials
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Marketing Analytics: Presenting Digital Marketing Data
LinkedInMar, 2021- Nov, 2024 -
ESL Business Advanced
San Jose Learning CenterOct, 2020- Nov, 2024 -
Kenshoo Search Certified
KenshooMar, 2020- Nov, 2024 -
High Intermediate ESL
The English Studio LondonSep, 2009- Nov, 2024 -
Shopping ads Certification
GoogleAug, 2022- Nov, 2024 -
Google Ads Video Certification
GoogleJul, 2022- Nov, 2024 -
Google Ads - Measurement
GoogleJan, 2022- Nov, 2024 -
Google Ads Display
GoogleJan, 2022- Nov, 2024 -
Google Ads Search
GoogleDec, 2021- Nov, 2024 -
Microsoft Advertising Certified Professional
MicrosoftMar, 2020- Nov, 2024 -
Inbound Marketing Certification
HubSpotApr, 2016- Nov, 2024
Experience
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Saint Paul Agency
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United States
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Advertising Services
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1 - 100 Employee
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Director of Digital Media
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Jan 2023 - Present
I lead online and offline strategies that result in impactful pay-per-click (PPC) campaigns on multiple platforms, with a primary emphasis on Google Ads. My daily responsibilities include providing support, executing, and refining paid search and shopping campaigns across diverse platforms, such as Google Ads and Bing/Microsoft Ads. I lead online and offline strategies that result in impactful pay-per-click (PPC) campaigns on multiple platforms, with a primary emphasis on Google Ads. My daily responsibilities include providing support, executing, and refining paid search and shopping campaigns across diverse platforms, such as Google Ads and Bing/Microsoft Ads.
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Digital Marketing Strategist, Paid Media
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Jan 2022 - Jan 2023
Work with the Digital Performance Marketing Team to drive growth and maximize performance for designated legal products and services via paid search focused on business value (ROI).Support all elements of Search, Display, Video, and new ad formats. Oversee daily campaign strategy and management, including bid strategy, ad copywriting, landing page A/B tests, audience targeting, and industry insights.Create and analyze program performance/analytics data; conversion measurement to identify trends and actionable insights for continuous optimization. Show less
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Digital Marketer - Bilingual PPC Strategist
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Feb 2020 - Jan 2022
Supported all aspects of paid search for the Legal – Small Law FindLaw client segment. Optimized campaigns to reduce the cost-per-acquisition and improved conversion rates by 20% for our bilingual English & Spanish clients in the U.S.Outperformed the competition and identified new opportunities for growth with Google Ads, Microsoft Advertising, and other major search platforms (YouTube Ads, LinkedIn, and DuckDuckGo).Managed several accounts in different practice areas. I monitored over $1 million in advertising spend. Show less
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Saint Paul Agency
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United States
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Advertising Services
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1 - 100 Employee
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Digital Manager
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Oct 2018 - Feb 2020
As the Digital Manager at Saint Paul Agency, I was responsible for lead generation and e-commerce outcomes through paid media advertising. • Planned, executed, and reported on paid search campaigns, including search, display, and shopping ads for small and medium-sized businesses in different industries. • Supported other marketing channels, including email, SEO, and programmatic advertising.• Monitored an annual budget of over $2M.
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Digital Specialist
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Aug 2017 - Oct 2018
• Managed and reported on digital marketing campaigns: Google Ads, Bing Ads, and Facebook Ads, including Instagram and the Audience Network• Interpreted data and make strategic marketing recommendations based on Google Marketing Platform's reports and PPC dashboard insights• I prepared promotional materials, including newsletters and marketing one-sheet briefs to increase sales
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Risdall Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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SEO/SEM Specialist
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Jan 2017 - Jul 2017
• Implemented, optimized, and reported end-to-end search campaigns • Worked with strategy/client team to plan and manage targeted growth • Recommended SEO best practices, including site and content indexation, domain strategy approach, link building, and keyword research • Created and managed keyword lists and budget, with weekly optimization, and ongoing promotional management • Implemented, optimized, and reported end-to-end search campaigns • Worked with strategy/client team to plan and manage targeted growth • Recommended SEO best practices, including site and content indexation, domain strategy approach, link building, and keyword research • Created and managed keyword lists and budget, with weekly optimization, and ongoing promotional management
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Puente Online, LLC
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Greater New York City Area
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Business Owner
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Aug 2015 - Jul 2016
• Created/redesigned websites using Squarespace for small local businesses with a focus on turning leads into customers • Advised clients about strategic web content, and social media planning to attract new audiences • Set up Facebook and Google ad campaigns to reach potential customers • Created/redesigned websites using Squarespace for small local businesses with a focus on turning leads into customers • Advised clients about strategic web content, and social media planning to attract new audiences • Set up Facebook and Google ad campaigns to reach potential customers
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American Legal Counsels PLLC Law Firm
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United States
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Legal Services
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1 - 100 Employee
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Digital Marketing Associate
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Jul 2014 - Feb 2015
Developed online presence for the law firm; launched new website; managed third party graphic design; monitored and reported on the results of online and email marketing campaigns; created content for website and blog. Developed online presence for the law firm; launched new website; managed third party graphic design; monitored and reported on the results of online and email marketing campaigns; created content for website and blog.
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TVNOVEDADESTV
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Colombia
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Retail
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1 - 100 Employee
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Web Marketing Specialist
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May 2011 - Oct 2012
• Analyzed digital-marketing strategies to improve e-commerce outcomes and brand positioning • Developed email-marketing campaigns, including planning, launching, and statistical analysis • Recommended best practices for the new e-commerce platform • Provided strategic support to different sales channels (retail, showroom, call center) • Managed digital projects with third-party marketplaces such as Groupon and Linio Results: • Improved web usability for the customers • Increased e-commerce conversions by 25% • Increased website traffic and return visits by 40% • Increased number of monthly subscribers Show less
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Digiway Group
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Colombia
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Technology, Information and Internet
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1 - 100 Employee
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Account Executive
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Apr 2010 - Jan 2011
• Managed agency relationships with several clients • Proposed strategic digital solutions, maintained trust, provide constant support, and increased value in each campaign • Collaborated with content, design, and engineering departments to create online marketing projects that strategically use social networking sites, SEO, email marketing, and web applications to increase web traffic and brand awareness • Promoted from the previous position as a content writer Clients: Toyota Colombia, Garmin, El Tiempo, Hoteles Royal, Holcim, Reficar, and IMB Colombia Show less
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Digiway Group
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Colombia
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Technology, Information and Internet
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1 - 100 Employee
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Web Content Writer
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Feb 2008 - Aug 2008
Wrote, edited, and uploaded website content for clients in Latin America, such as Nestlé Colombia & Ecuador, Punto Blanco and Movistar. Wrote, edited, and uploaded website content for clients in Latin America, such as Nestlé Colombia & Ecuador, Punto Blanco and Movistar.
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Terra
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Brazil
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Information Services
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400 - 500 Employee
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Web Copywriter
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Jan 2007 - Feb 2008
Write, edit, and upload content for web pages such as BBVA and Nestlé in Colombia and Ecuador as part of the Special Projects Division. Upload and test the new platform for Nestle’s website.
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Internship
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Jun 2006 - Dec 2006
Design strategies for the Community section of the homepage to increase the number of monthly visits. Hosted real-time chats between online users and public figures from Colombia and abroad. Monitored Terra blogs and provided support for audiovisual tools on the page. Completed training course on E-Marketing.
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Education
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2002 - 2008
Universidad Externado de Colombia
Bachelor's degree, Communication and Media Studies -
2010 - 2012
Universidad de Los Andes
Postgraduate Degree, E-Commerce/Electronic Commerce
Community
