Diego Bayon Mendoza
Director Advocacy & Public Awareness at Harmon Corporate Affairs- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Portugués Limited working proficiency
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Bio
José Antonio Ortega Romero
Diego ha sido uno de los mejores profesionales con los que he tenido la suerte de trabajar. Su constante espíritu innovador enriquece tanto al equipo como a los clientes. Su visión estratégica y vocación por el cliente lo posicionan como un innegable valor para cualquier empresa. Además, Diego es un excelente compañero de trabajo que transmite ilusión y optimismo cada día.
José Antonio Ortega Romero
Diego ha sido uno de los mejores profesionales con los que he tenido la suerte de trabajar. Su constante espíritu innovador enriquece tanto al equipo como a los clientes. Su visión estratégica y vocación por el cliente lo posicionan como un innegable valor para cualquier empresa. Además, Diego es un excelente compañero de trabajo que transmite ilusión y optimismo cada día.
José Antonio Ortega Romero
Diego ha sido uno de los mejores profesionales con los que he tenido la suerte de trabajar. Su constante espíritu innovador enriquece tanto al equipo como a los clientes. Su visión estratégica y vocación por el cliente lo posicionan como un innegable valor para cualquier empresa. Además, Diego es un excelente compañero de trabajo que transmite ilusión y optimismo cada día.
José Antonio Ortega Romero
Diego ha sido uno de los mejores profesionales con los que he tenido la suerte de trabajar. Su constante espíritu innovador enriquece tanto al equipo como a los clientes. Su visión estratégica y vocación por el cliente lo posicionan como un innegable valor para cualquier empresa. Además, Diego es un excelente compañero de trabajo que transmite ilusión y optimismo cada día.
Experience
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Harmon Corporate Affairs
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Spain
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Public Relations and Communications Services
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1 - 100 Employee
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Director Advocacy & Public Awareness
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Apr 2021 - Present
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Universidad Carlos III de Madrid
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Spain
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Higher Education
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700 & Above Employee
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Profesor en el Máster de Comunicación Corporativa e Institucional
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Sep 2020 - Present
Imparto sesiones sobre incidencia y asuntos públicos, y tutorizo varios TFMs. Imparto sesiones sobre incidencia y asuntos públicos, y tutorizo varios TFMs.
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Asociación de Profesionales de las Relaciones Institucionales (APRI)
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Spain
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Government Relations Services
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1 - 100 Employee
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Member of the board
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Apr 2019 - Present
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Kreab Worldwide
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Sweden
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Public Relations and Communications Services
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100 - 200 Employee
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Director - Public Affairs
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Jan 2021 - Apr 2021
Design and execution of corporate affairs strategies for multinational companies from several sectors (digital economy, mobility, sustainability, retail…), working directly with C-level executives in helping them to set and carry-out the advocacy and community outreach agenda, ensuring alignment between business objectives and public policy goals. I built and led a team of six consultants and manage +15 top business clients as head of the Intelligence & Strategy unit.> Institutional Relations & Community Engagement: Develop and maintain productive relations with trade associations, non-profits, public officials, and other key stakeholders. Used to participate both in high level meetings and workshops at technical level.> Institutional Positioning & Projects Management: Shape the design and development of new results-driven PA campaigns that involve coordinating strategies. Responsible for the overall strategy for clients including the development of coalitions, round tables & events, public awareness campaings, political engagement plans, etc. Experience of working with colleagues across different markets and inter-agency teams. Ability to manage financial aspects of projects.> Institutional Analysis & Issues Management: Research, track and advise on important changes in regulatory or legislative matters affecting our client’s business. Managing crisis situations from a PA perspective dealing with institutional audiences. Show less
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Public Affairs Associate Director
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Jan 2019 - Dec 2020
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Executive Associate | Public Affairs Senior Consultant
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Jan 2017 - Dec 2018
Leading and managing client accounts from several sectors including the digital economy, retail, infrastructures, and food & beverage. Design and execution of government affairs strategies, reporting directly to the Head of Public Policy or Corporate Affairs from the client.> Institutional Relations: Relationship with key stakeholders such as trade associations, public officials, MPs, and their staffs. Participation in institutional meetings with senior-level executives.> Institutional Positioning & CSR projects management: development of strong and results-driven campaigns. Sponsorships and coalition building. > Experience of working with colleagues across multiple markets and inter-agency teams (Corporate or Digital Communications), ensuring a comprehensive strategy.> Strong client management skills: day to day client contact providing valued counsel.> Ability to manage financial aspects of projects, including budget ownership and ensuring finance processes are executed on time. Show less
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Associate | Public Affairs Consultant
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Mar 2015 - Jan 2017
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IE Business School
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Spain
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Higher Education
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700 & Above Employee
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Mentor | Master of Internacional Relations (MIR)
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Jan 2017 - Jan 2021
This program provides students with a strong global affairs and business foundation, as well as the opportunity to work in small groups on a final Capstone Consulting Project. As a Mentor, I supervise teams of five students who have to solve a real challenge with a practical approach for one of the clients that I manage in Kreab. This program provides students with a strong global affairs and business foundation, as well as the opportunity to work in small groups on a final Capstone Consulting Project. As a Mentor, I supervise teams of five students who have to solve a real challenge with a practical approach for one of the clients that I manage in Kreab.
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Public Affairs Junior Consultant
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Jun 2013 - Mar 2015
Participation in the launch of the Public Affairs practice at WS, contributing to the design of the services' portfolio, the elaboration of new business proposals, and the development of new methodologies and materials. Advising clients from different sectors (investment funds & banking, food & beverage, and energy & mobility, among others). Implementation of tools for monitoring institutional and regulatory developments. Preparation of political situation reports and design and execution of meeting plans with political decision-makers and other stakeholders. Development of sustainability initiatives, corporate diplomacy plans, and alliance building projects. Show less
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Ministry of Interior of Spain
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Spain
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Government Administration
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1 - 100 Employee
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Political Affairs Researcher | Desk for Eastern Europe
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Jan 2013 - Jun 2013
Monitoring of political, economic, and social developments in the post-Soviet region and its markets. Support to the diplomatic team in coordinating the network of Spanish embassies in the countries assigned to the Eastern Europe Desk. Preparation of reports and press clippings, follow-up of Spanish companies' projects in the area, and support in the organization of official visits. Monitoring of political, economic, and social developments in the post-Soviet region and its markets. Support to the diplomatic team in coordinating the network of Spanish embassies in the countries assigned to the Eastern Europe Desk. Preparation of reports and press clippings, follow-up of Spanish companies' projects in the area, and support in the organization of official visits.
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Education
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Universidad de Deusto
PLPE- Public Leadership Programme in Entrepreneurship and Innovation, Innovación -
Universidad Pontificia Comillas
Executive Program in Public Affairs Management -
Universiteit Maastricht / Maastricht University
Minor in European Studies -
Universidad Carlos III de Madrid
Bachelor in Political Science -
Georgetown University
Lobby and Public Diplomacy (Summer Postgraduate Course)