Diego André Choque Hokama
Strategic Planner at el taier DDBº- Claim this Profile
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Bio
Experience
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el taier DDBº
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Guatemala
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Advertising Services
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100 - 200 Employee
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Strategic Planner
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Aug 2022 - Present
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Freelance Brand Strategist
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Sep 2021 - Present
Recent projects: - BBDO (ARG) Macroeconomics report for Ford. - Tech&Soul (BR) Building strategic route for a new Ecuadorian brand. Recent projects: - BBDO (ARG) Macroeconomics report for Ford. - Tech&Soul (BR) Building strategic route for a new Ecuadorian brand.
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Burns
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Spain
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Advertising Services
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1 - 100 Employee
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Brand Planner
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Jan 2021 - May 2022
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Norte Consulting
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United States
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Advertising Services
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1 - 100 Employee
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Strategic Planner
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Jun 2020 - Dec 2020
Benchmark development, trends analysis, desktop research, interviews development, Problem statement formulation, looking for insights and brand strategic concepts. Benchmark development, trends analysis, desktop research, interviews development, Problem statement formulation, looking for insights and brand strategic concepts.
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LAPSUS Innovation Sandbox
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Peru
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Business Consulting and Services
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1 - 100 Employee
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Innovation Strategist (Jr. Freelancer)
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2019 - Nov 2020
- Researching key audiences. - Creating concepts based on cultural insights and reporting the findings. - Digging deep into cultural trends to fuel creative work. - Exploring category dynamics to find clients opportunities. - Working across a variety of brands. - Visiting stores and undertaking experiential research to understand the mindset and journey of key audiences. - Working closely with researchers and planners to bring findings to life in a cohesive story. - Researching key audiences. - Creating concepts based on cultural insights and reporting the findings. - Digging deep into cultural trends to fuel creative work. - Exploring category dynamics to find clients opportunities. - Working across a variety of brands. - Visiting stores and undertaking experiential research to understand the mindset and journey of key audiences. - Working closely with researchers and planners to bring findings to life in a cohesive story.
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AIRE Cultura Urbana
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Peru
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Civic and Social Organizations
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Project Development Coordinator
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2018 - 2018
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Innovation Assistant
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2017 - 2017
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Sierra & Selva Exportadora
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San Isidro, Lima
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Intern - Territorial Productive Development Department
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Mar 2016 - Aug 2016
- Through design thinking generate linkage solutions between farmers (at regional level) and public entities to generate export supply. - Formulation of Business Models (Canvas Model) - Technical assistance in training and development of Business Models - Participation in regional and local events - Creation and development of the problem to be solved in the university CADE 2016 - Through design thinking generate linkage solutions between farmers (at regional level) and public entities to generate export supply. - Formulation of Business Models (Canvas Model) - Technical assistance in training and development of Business Models - Participation in regional and local events - Creation and development of the problem to be solved in the university CADE 2016
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San Bartolomé S.A
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Peru
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Logistics Intern
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Mar 2015 - Mar 2016
- Analysis and management of unit releases. - Joint management with the finance area for the amortization of warrant units. - Coordination of releases directly with financial and warehouse entities - Coordinate and carry out the process of extension and warrant request hand in hand with the warehouse - Process of nationalization and cancellation of Duas in the company system (Oracle and Simax) - Direct communication with the warehouse to generate the transfer of units - Tracking imports of car shipments Show less
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Education
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MIAMI AD SCHOOL BRASIL
Branded Entertainment & Content Bootcamp -
Brother Lima Escuela de Creativos
Planning & Creative Strategy -
ISIL Aprende Haciendo
Service Design -
La Escuela de Ideas
Ad Planning Workshop -
Universidad del Pacífico (PE)
Specialization Program, Innovation Management -
Universidad San Ignacio de Loyola
Bachelor's degree, International Business -
Korea University
Exchange program, New Products Development