Experience

Prouve Contract Furniture

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Digital Marketing Director and Business Development

  • Sep 2018 - Present

  At Prouve , we enhance the overall aesthetic of any environment with unique product designs from the seven European and American manufacturers we represent for our clients all over Northern California. Our clients are interior designers and architects managing projects for corporate, hospitality, healthcare, multi-family housing and residential customers. At Prouve , we enhance the overall aesthetic of any environment with unique product designs from the seven European and American manufacturers we represent for our clients all over Northern California. Our clients are interior designers and architects managing projects for corporate, hospitality, healthcare, multi-family housing and residential customers.



Pathways to New Doors

• Career and Life Coach

  • Jan 2018 - Present

  The work environment can be a challenging place to be. But nobody has to figure out alone the best way to move forward. At Pathways to New Doors we provide the emotional and mental support you need to thrive again or more. Our experience, our set of practices and holistic approach, will allow you to see life in a different way, and regain in no time energy and clarity. The first step is your, but it's a very easy risk-free step. Send an email at didier.rombaut@gmail.com. You will be treated with respect, attention, and confidentiality. Show less



Cisco

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing, Head of Social Media

  • Jun 2014 - Nov 2017

  I lead a corporate Social Enablement and Advocacy Team comprised of eight direct reports; tools; infrastructure; and global programs. I direct and define tools and solutions, which include: social media management systems, listening practices, blogs/community support, gamification, social Web efforts, employee advocacy, social influencers, and content curation. I engage and educate customers through presentations at the Executive Briefing Center (EBC). I research, select, and manage social media vendors and work with audience management and analytics teams. Among my accomplishments:❖Define the social media capability strategy to be integrated in the marketing technology stack ( marketing automation, analytics ..)❖Developed ambitious Employee Advocacy Program (Cisco Social Ambassadors) in 18 months, attracting 20,000 registrants and generating 20,000 shares weekly❖Grew third-party content for advocacy program by initiating content curation practice.❖Enabled implementation of real-time social listening centers by leading a virtual team of 20 experts to select and deploy an advanced listening platform ❖Increased community of third party influencers (Cisco Champions) growing engagement and international outreach.❖Expanded visibility of 66 channels and 1,000+ bloggers via syndication and aggregation by improving support of omni channel approach through developing blog strategy.❖Awarded 2016 BAM (Best Advocate Marketing) Category Best Social Engagement. Show less

• WW Product Marketing Data Center and Cloud – Media Strategists

  • Jun 2008 - May 2014

  I established the Cisco data center presence in social media and supported the growth of a new line of products (Unified Computing System) for social media use. I led a team of four direct reports and 50+ bloggers. Past successes:❖Increased Cisco brand awareness after developing all blog activities around data centers and educating bloggers on best practice.❖Ensured message consistency by developing best practices for events, launches, and demand generation in collaboration with partners. Created metrics for ROI, listening, and paid social media.❖Created and implemented, in cooperation with large virtual team, social media plans for major launches: ACI Launch (one of Cisco’s most successful launches), with 30 million impressions; Cloud Launch, increasing Share of Voice 320%, surpassing VMware and HP.❖Managed multi-million-dollar awareness campaign for “Data Center Business Advantage” with media placements in newspapers (New York Times, Wall Street Journal, and San Francisco Chronicle) and online (Information Week and Computerworld).❖Defined and facilitated focus group with CIOs/IT executives in ten cities across U.S., Asia, and Europe.❖Led production of 300+ videos based on robot business model.❖Awarded top recognition in category “Brand Campaign Support” for video. Show less

• WW Product Marketing Manager Data Center for Service Providers

  • Feb 2007 - May 2008

  I equipped the Service Provider Team with information on Cisco Data Center solutions. I managed projects and coordinated content reviews as well as oversaw vendors, team, and internal customers. I am proud to have:❖Enhanced sales efforts by developing collateral and sales enablement kit.



Sun Microsystems

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Global Account Based Marketing Manager

  • Jan 2006 - Jan 2007

  I supported the Sales Team in charge of Lucent Technologies. My achievements include: ❖Created and executed worldwide marketing plan for one of Sun’s largest partners and network equipment providers, which included supporting team sell-in, joint marketing, and end-user enterprises. ❖Contributed to securing $150M+ targeting OEM design team and was praised by V.P. of U.S. Telco sales. ❖Re-directed Lucent management from selecting Linux upgrade with Operating Systems Solaris 10 by targeting key Lucent communities and engaging key executives. ❖Assisted with generating 45+ leads within 6 months despite Sun’s/Lucent’s lack of awareness in VOIP market. Show less

• WW Industry Marketing -Group Manager

  • Dec 2002 - Dec 2003

  Led a team of 4 managers in charge of industry marketing (Life Science, healthcare, Government, Energy)

• WW Solution Sets - Group Manager

  • Feb 2000 - Nov 2002

  Led a team of eight senior marketing managers in charge of go to market strategies and plans for Sun “end-to-end “ business solutions