Sales Manager

• Oct 2022 - Present

Ecommerce Category Manager

• Jul 2020 - Jan 2021

Ecommerce Category Unit Manager

• May 2019 - Jul 2020

E-commerce Category Manager

• Jun 2016 - Jan 2019

-Manages the entire P&L of all categories, -Develops and implements category strategy to achieve revenue and profitability goals, -Collaborates across functions to drive business goals (including Marketing, Performance Marketing, Sales, Customer Relations and Operations), -Analyzes data to strategize profit growth opportunities for categories, -Decides the online exclusive discount schemes that need to be implemented, -Owns forecasts for all categories in relation to the budget, -Measures sales, stock levels, cover and sell-through to improve sales and profit, -Manages weekly stock replenishment within carefully considered parameters, building stock as appropriate during different times of the year, -Analyses every aspect of bestsellers (categories or styles) and ensure they reach their full potential, -Places appropriate orders to ensure product availability that meets consumer demands, -Provides all category insights to marketing and performance marketing teams in order to support increase of performance KPIs (such as conversion rate, avg basket size, UPT…etc), -Gives a weekly brief to the marketing for the update of homepage content. Show less

Online Marketing Manager

• Oct 2015 - Jun 2016

-Manages a team of digital marketing (1 digital marketing executive , 1 content specialist , 2 web designers), -Is responsible for planning and budgetary control of all digital marketing channels, -Devises strategies to drive online traffic to the company website, -Plans and executes all SEO/SEM, remarketing, email, social media and display advertising campaigns, -Measures and reports performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs), -Manages the redesign of the company website, -Oversees the social media strategy for the company, -Collaborates with agencies and other 3rd parties. Show less

Corporate Online Coordinator

• Mar 2014 - Sep 2015

-Is responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to external partners and internal team, -Creates reports to analyse marketing results. Runs analysis of sales, traffic and conversion, -Prepares digital marketing calendars with regional and affiliate brand teams, -Manages agency relationships for SEM, SEO and digital ads and media planning, -Provides general support to the corporate online director/manager, -Is responsible for the update of the refresh schedule and Brand online sales & marketing calendar for Brand Site as well as all Retail Partners; including product launch activation dates and changes managed via .NET, -Creates and manages updates on all product launches in new product worksheet, including changes to, launch dates, product metrics, shade and product names as well suggested retail price, -Manages sample inventory and online marketing offerings as it relates to samples at checkout, unique promo box offers or outside partner sampling programs, -Ensures the correct implementation for tracking tags on the website in coordination with regional engineering team and external partners, -Is responsible for e-comm pre-launch preparations: Translations, video content creation and testing process’, -Provides brief to agency on objectives, look and feel and project timeline. Manages the featured email asset transfer to design firm and testing, -Creates all ad track links as needed for email analysis and sell thru tracking. Sets up and tracks all offer codes used in-conjunction with emails and online offers, -Ensures accurate data entry into .NET to manage such offers and tracks for usage rates, -Manages Customer Relationship Department. Show less

E-Commerce Manager

• Dec 2012 - Feb 2014

-Leads and manages business activities for the E-commerce business, -Develops strategies to maximize site traffic, customer base, and increase sales, -Oversees Search Engine Optimization initiatives: developing and optimizing content to increase traffic and ranking in search engines, -Day to day management of the website; ensuring that SEM campaigns are aligned on local calendars and working with the agency to maximize the ROI, -Develops, executes and maintains acquisition and retention programs via emailing, customer acquisition campaigns etc, -Executes social media strategies for SEO and brand awareness, -Compiles and analyzes key performance indicators to forecast needs, to control inventory and to ensure replenishment needs are met, -Prepares monthly and quarterly results reports. Show less

Brand Manager

• Jan 2012 - Dec 2012

-Plans and develops marketing budgets including retail plans, advertisement and PR activities, -Directs store openings with retail team, -Organizes seasonal campaign plans, -Determines Converse Turkey Market strategies in parallel with Converse Global, -Attends the “Global Marketing-Kick Off” meetings of Converse Global, -Creates and launches all consumer and retail promotions, co-promotions, corporate sponsorships, marketing collateral, advertising efforts and media relations, -Coordinates special events and launches web-based and in-store product promotions, -Manages PR, Media, Creative and Digital Agencies according to annual marketing plans. Show less

Business Development & Product Specialist

• Sep 2010 - Jan 2012

-Devises the seasonal purchasing plan for footwear,apparel and accessories in accordance with annual sales targets,growing capacity and product segmentation, -Determines the price range of categories, -Forms the product and sales calendar including sales meetings,purchasing deadlines, etc. -Follows the inventory of products and directs the production and sales team in order to balance sales velocity vis-à-vis stocks, -Develops the apparel and accessories line by taking into account the trends and setting the benchmarks, -Announces the sales and purchasing plan of Turkey to the EMEA region, -Prepares projects for the ERP system development, -Evaluates the monthly and annual sales results according to net sales,net units, category share, and reports them to the Sales Director, -Prepares the segmentation plan of Converse line in Turkey and leads the sales team in order to differentiate accounts, -Attends the “Go to Market” meetings of Converse Global, -Takes responsibility of the CIS countries in the context of preparing the seasonal order plan, determining pricing strategies and sharing information about the new season’s highlights, -Prepares the seasonal product catalogs, -Assists the marketing team in the renovation of showrooms in parallel with seasonal key stories. Show less

Retail Stores Sales Associate

• Oct 2009 - Sep 2010

-Supports the Sales & Category Director in all aspects of the management of the retail stores,-Visits retail stores regularly and reports the critical visit notes to the Sales & Category Director, -Prepares the budgets of the headquarter and the store staff for retail, -Determines normstaff number of the retail stores, -Assists the Sales Team in determining monthly net sales and KPI (Key Performance Indicators) targets of the retail stores, -Plans and holds monthly meetings with the retail stores’ sales associates in order to evaluate the month’s figures, -Calculates the monthly premiums of the store staff, store managers and sales associates, -Follows the product transfers among the stores, -Prepares various sales and category reports to evaluate the performance of the stores, store managers and sales associates, -Prepares product comments for weekly product meetings, -Evaluates the category and sales ratio of the stores. Show less

Sales Specialist

• Nov 2008 - Oct 2009

-Expands the market of vaccines based on recent studies and current sales strategies, -Researches the vaccine market on a daily basis, -Compares the market share of GSK with those of the other companies, -Aims to realize the company’s monthly, quarterly and yearly sales targets. -Expands the market of vaccines based on recent studies and current sales strategies, -Researches the vaccine market on a daily basis, -Compares the market share of GSK with those of the other companies, -Aims to realize the company’s monthly, quarterly and yearly sales targets.

Intern

• 2007 - 2007

-Assists in the preparation of chemical samples, conduct of tests for products and arrangement of the laboratory, -Conducts experiments by using textile chemicals. -Assists in the preparation of chemical samples, conduct of tests for products and arrangement of the laboratory, -Conducts experiments by using textile chemicals.