Experience

Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Manager – Title Marketing

  • Aug 2021 - Present

• Marketing Manager - Editorial & Publishing

  • Aug 2021 - Aug 2022



Peppery

• Brazil
• Advertising Services
• 1 - 100 Employee

• Head of Strategy & Partner

  • Nov 2019 - Aug 2021

  Oversee the strategy of all the agency's clients and prospects, create new frameworks for the team and integrate every department within the agency in order to delivery solid solutions to our clients. Main brands: Reckitt Benckiser, Credsystem, Groupe Seb, Aurora. Oversee the strategy of all the agency's clients and prospects, create new frameworks for the team and integrate every department within the agency in order to delivery solid solutions to our clients. Main brands: Reckitt Benckiser, Credsystem, Groupe Seb, Aurora.



Contagious

• United Kingdom
• Design Services
• 1 - 100 Employee

• Business Leader (Brazil)

  • Feb 2018 - Nov 2019

  Contagious is the leading global authority on the intersection of marketing communications, consumer culture and emerging technologies. I was co-responsible for the Brazilian operation, shaping the business strategy as well as leading the advisory front. Contagious is the leading global authority on the intersection of marketing communications, consumer culture and emerging technologies. I was co-responsible for the Brazilian operation, shaping the business strategy as well as leading the advisory front.



CUBOCC

• Brazil
• Advertising Services
• 1 - 100 Employee

• Creative Leader

  • Mar 2016 - Feb 2018

  Creative direction and strategic development for all clients, reporting directly to the CEO/CCO. Working primarily with Netflix (BRA and US), Google and Unilever. Responsible for delivering campaign platforms, communication strategies, and integrated brand plans on a local, regional and global level, as well as leading each step of creative execution - including direct client contact, concept development and strategy, besides leading copywriting and art direction. Creative direction and strategic development for all clients, reporting directly to the CEO/CCO. Working primarily with Netflix (BRA and US), Google and Unilever. Responsible for delivering campaign platforms, communication strategies, and integrated brand plans on a local, regional and global level, as well as leading each step of creative execution - including direct client contact, concept development and strategy, besides leading copywriting and art direction.



Self-employed

• Real Estate
• 1 - 100 Employee

• Freelance Strategist

  • Jan 2015 - Jan 2016

  After a year at Nike, I decided to go freelance to focus on personal projects. During this time I collaborated with branding agency Marcas com Sal and digital agency CUBOCC/IPG, and opened my own bar. After a year at Nike, I decided to go freelance to focus on personal projects. During this time I collaborated with branding agency Marcas com Sal and digital agency CUBOCC/IPG, and opened my own bar.



Nike

• India
• Online Audio and Video Media

• Digital Marketing Manager - Sportswear and Skateboard

  • Dec 2013 - Oct 2014

  I led the digital strategy, management and creative execution for Nike Sportswear and Nike Skateboarding. I was responsible for all social channels, Nike.com, brand campaigns, athlete storytelling, product launches and digital activations for these two categories. I created and developed a brand new Digital Influencers program for Nike Sportswear and also a successful 360 activation for the launch of a special skateboarding kit during the World Cup. I led the digital strategy, management and creative execution for Nike Sportswear and Nike Skateboarding. I was responsible for all social channels, Nike.com, brand campaigns, athlete storytelling, product launches and digital activations for these two categories. I created and developed a brand new Digital Influencers program for Nike Sportswear and also a successful 360 activation for the launch of a special skateboarding kit during the World Cup.

• Conceptor / Creative Strategist

  • Apr 2012 - Nov 2013

  Responsible for the strategic development and creative output for Samsung Mobile Division, having worked on the main launches of the brand over the period. Responsible for the strategic development and creative output for Samsung Mobile Division, having worked on the main launches of the brand over the period.



Africa Propaganda

• Book and Periodical Publishing

• Planning Supervisor

  • Sep 2010 - May 2012

  Africa is one of the most important advertising agencies in Brazil. It was founded by Nizan Guanaes on 2002 and it is part of the Abc, group. There, I supported the development of strategic plans for brands such as Itaú, Vivo, Wal Mart; I’ve conducted projects to gather consumer insight for these brands and I also worked with my Director on special projects for Nizan Guanaes. Africa is one of the most important advertising agencies in Brazil. It was founded by Nizan Guanaes on 2002 and it is part of the Abc, group. There, I supported the development of strategic plans for brands such as Itaú, Vivo, Wal Mart; I’ve conducted projects to gather consumer insight for these brands and I also worked with my Director on special projects for Nizan Guanaes.



Talent Marcel

• Brazil
• Advertising Services
• 100 - 200 Employee

• Planning Supervisor

  • Jan 2010 - Sep 2010

  Talent is a recognized brazilian agency founded on 1980 by Julio Ribeiro. Today it is part of the Publicis Groupe. I worked as a strategic planner supervisor for Santander, developing the communications plan for different segments of the bank and Lojas Americanas (retail). Talent is a recognized brazilian agency founded on 1980 by Julio Ribeiro. Today it is part of the Publicis Groupe. I worked as a strategic planner supervisor for Santander, developing the communications plan for different segments of the bank and Lojas Americanas (retail).



BorghiErh/Lowe

• Brazil

• Planner Jr

  • Feb 2008 - Dec 2009

  Planning assistant for Unilever brands such as Knorr, Kibon (Fruttare and Magnum) and Rexona. Planning assistant for Unilever brands such as Knorr, Kibon (Fruttare and Magnum) and Rexona.


Nestlé Brasil
• Brazil
• Food and Beverage Services
• Marketing Intern (Foodservices)

  • Feb 2007 - Dec 2007

Warner Bros.
• United States
• Media Production
• 1 - 100 Employee
• Marketing Intern (Home Video Division)

  • Jul 2005 - Jul 2006