Marketing Manager

• Jul 2018 - Present

Freelance

• 2018 - Apr 2018

Marketing Director

• Oct 2014 - Feb 2018

• Developed an engaged online presence and social media network of 10,000 to enhance the profile and reach of the company. Responded to messages, reviews, and interactions. • Doubled website traffic with a Wordpress revamp with better functionality, added content, and SEO optimization. Achieved organic page 1 google rankings for multiple keywords and produced Adwords campaigns with high click-through rates. • Built on the established branding and advertising strategy to appeal to a wider demographic of potential clientele by designing compelling promotional materials including, print ads, billboards, email blasts and online content. • Refined contract and coordination processes for scheduling co-op advertising with more than 30 luxury brands and a budget totalling more than $600,000/year. • Established marketing initiatives with management and sales team including review/testimonial acquisition, e-mail and customer information collection, blogging, and social media content creation. Show less

Administration & Communications Assistant

• Jan 2014 - Sep 2014

• Acquired significant media coverage by writing compelling copy for press releases and liaising with media. • Created buzz-worthy social media content and increased followers by 500%. For the first time in 11 years, the events completely sold out. • Maintained accurate and detailed spreadsheets of contacts, schedules, budgets and ticket sales. Analyzed data and organized information for grant application process. • Communicated with artists ensuring they had complete travel itineraries, performance schedules, and instructions. Show less

Server

• 2001 - 2013

Marketing & Communications Coordinator

• 2008 - 2010

• Drew 10,000 people to the inaugural event by launching a successful promotional strategy including a website, social media network, media plan and community engagement program. • Worked as a senior member of the Nocturne Executive Committee to plan and brand an annually occurring event. • Acquired significant local media attention and established enduring relationships with journalists through interviews, press releases, media kits and press conferences. • Drew 10,000 people to the inaugural event by launching a successful promotional strategy including a website, social media network, media plan and community engagement program. • Worked as a senior member of the Nocturne Executive Committee to plan and brand an annually occurring event. • Acquired significant local media attention and established enduring relationships with journalists through interviews, press releases, media kits and press conferences.