Experience

Golin Romania

• Romania
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • May 2021 - Present

• Head of Brand Communication

  • Aug 2017 - May 2021

• Director, Consumer Division

  • Sep 2016 - Aug 2017

  I develop communication strategies meant to create and uphold a positive image of my clients, based on their marketing objectives and business plans. I have an extended experience in brand and corporate communication, as well as in CSR and crisis management.

• PR Manager, Consumer Division

  • Jul 2012 - Sep 2016

  As a PR Manager, I coordinated a team and oversaw product launches, special events, integrated communication platforms, crisis communication management (prep sessions, risk assessments), CSR campaigns, internal communication, budgets and media pitching. With a vast experience in corporate and brand communications, my expertise also integrates bloggers’ relations (due to my prior position as Digital Associate).In November 2012 I participated in an exchange program, having the great opportunity to visit and learn from the Golin Dallas office (USA) - the unique circumstances to discover new PR tools, new approach angles and to receive advice from the best PR people there.I’ve been involved in high-impact PR activities for various companies, such as: AVON, Centrofarm, Electrolux, Eurolines, kika, Ferrero, Kludi, La Redoute, Lidl, Lipton, L’Oreal, Praktiker, Reckitt Benckiser (MegaRed), The Royal Bank of Scotland, Readers Café, Schneider Electric, tocmai.ro, Transavia, UNICEF, Unilever (Knorr, Delikat, Cornetto, Magnum, OMO, Rama, Becel, Delma), VEKA, ZIZIN. Show less

• Digital Associate

  • Aug 2011 - Jul 2012

  I was part of the Digital team, developing the best digital and bloggers campaigns for our clients. My main responsibilities consisted of Facebook pages maintenance, creating weekly posts calendars and monthly evaluations reports. I also worked both with generalist and specialized bloggers, including food, beauty and IT bloggers.

• PR Executive

  • Sep 2010 - Aug 2011

  The dawn of my PR career happened in the Golin Bucharest Office. I had a swift growth in the agency, learning fast the secrets of media relations, brand and corporate communication, event planning, crisis communication, social media and blogger relations. I used my creativity and storytelling abilities to create PR materials: press releases, PR presentations, speeches, brochures, press kits, leaflets, newsletters, websites articles, blogs articles.



Voluntari Pentru Idei și Proiecte Romania

• Romania
• Non-profit Organization Management
• 1 - 100 Employee

• PR Officer

  • 2008 - Jun 2010

  As a young student, working for VIP equipped me with essential skills such as networking, content writing, idea pitching and media relations.

• PR Officer Cultural ID

  • Jan 2010 - May 2010

  One of the very first projects I worked on, where I was in charge with all the suppliers partnerships (including publishers, stationery companies, PR agencies) and with the materials and text writing. I was involved in the recruitment process of the participants. The project was a great success, due to our huge involvement and professionalism.

• Project Manager Premiile Profesionale Carpatcement

  • Feb 2010 - Apr 2010

  I was in charge with the contest’s organization, including: partnerships with several Universities, the contest’s promotion among students, coordination of four volunteers teams (in Bucharest, Iasi, Cluj and Timisoara), getting everything set for the final ceremony.

• PR Officer Personal Development School 2009

  • Jan 2009 - Apr 2009

  I was involved in the recruitment process, selecting the participants. I was also in charge with the press materials and suppliers partnerships.



Rompetrol (KMG International)

• Romania
• Oil and Gas
• 700 & Above Employee

• HR Trainee

  • Apr 2009 - Jun 2009

  Although I was part of the HR department, my tasks were rather related with internal communication. I interviewed several persons from the company’s headquarter and wrote articles for the company’s internal magazine. I organized a large scale internal party, celebrating the 1st of June with the employees and their children. I helped create and implement Happy Friday - the company’s employee communications programme. Although I was part of the HR department, my tasks were rather related with internal communication. I interviewed several persons from the company’s headquarter and wrote articles for the company’s internal magazine. I organized a large scale internal party, celebrating the 1st of June with the employees and their children. I helped create and implement Happy Friday - the company’s employee communications programme.