Arturo Díaz Albarrán

Associate Creative Director at muukEmprende
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Mary Luz Manchado-Seil

Arturo is incredible at anything visual. I’ve worked with him at Y&R Miami for two years and during that time, I was impressed with Arturo’s ability to find ideas and visual solutions to any problem–and always so effortlessly. His passion for his craft shows in every project, as, of course, his positive attitude and disposition. He is always there when you need support. Anyone would be lucky to have Arturo in the team. We still miss him.

Marcos Moure

I like people with a sharp sense of humor. Like Arturo. I look for talent that over delivers and is willing to stray from their comfort zone. Like Arturo. I love pulparindo. Like Arturo. I build teams that are diverse, multilingual, worldly and excellent collaborators. Like Arturo. I like working with people who are not robots; people with a big heart, who are sincere and value the important things in life. Like Arturo. So be like me. And like Arturo. Your team will benefit, like, a lot.

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Experience

    • Mexico
    • Software Development
    • 1 - 100 Employee
    • Associate Creative Director
      • May 2018 - Present

      • In charge of brand design, communication strategies, and art direction for audiovisual content including campaigns, programs and advertising. • Supervise and develop UI/UX design system for the platform development and educational programs. • Collaborate with developers, directors and creators to generate the programs, audiovisual lessons, workbooks and courses. • Responsible for increasing brand awareness and potential customers through social media content and advertising. • In charge of brand design, communication strategies, and art direction for audiovisual content including campaigns, programs and advertising. • Supervise and develop UI/UX design system for the platform development and educational programs. • Collaborate with developers, directors and creators to generate the programs, audiovisual lessons, workbooks and courses. • Responsible for increasing brand awareness and potential customers through social media content and advertising.

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Senior Art Director
      • Nov 2016 - Present

      • Created and implemented scalable brand systems that can be implemented by clients and third parties. • Oversaw relationships with top-tier clients (Federal government agencies and political parties), as well as producing audiovisual, digital and printed content. • Synthesized and converted all data translation into visuals, increased brand and campaign awareness for a comprehensive client portfolio raging from NGOs (ie. Pan American Development Foundation) and tech companies including Netflix and Uber. • Created and implemented effective brand guidelines for print, media and merchandising channels for Netflix’s hit show Club de Cuervos. Show less

    • Senior Art Director
      • Jan 2014 - Sep 2016

      • Developed visual and strategic concepts and execution for WPP's Team Unilever Shopper program (9 specific brands), specifically targeted at the US Hispanics segment, focused on increasing market share. • Created distinctive campaigns and promotions for US and LatAm based clients including Coca-Cola, Purina, Dell (Brazil & LATAM) by aligning with their annual and seasonal objectives. • In charge of tropicalizing and adapting top-tier client’s campaigns into the fast growing LatAm consumer market, including AT&T, General Mills, FedEx, and SC Johnson. • Conducted digital campaign conceptualization and production based on data and insights. • Trained 10 new clients on the importance of Shopper Marketing through their own assets. Show less

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Art Director
      • Aug 2011 - Oct 2013

      • Lead Publicis's Groupe teams for P&G 360° campaigns. • Developed communication messaging and concepts alongside advertising experts to deliver unified messages throughout touchpoints. • Concepted, created and art directed visuals for 3D model renderings for multiple P&G's brands in various retail stores, including 2012's Olympic sponsorship campaign inside stores. • Created press-ready print files to reduce process times. • Lead Publicis's Groupe teams for P&G 360° campaigns. • Developed communication messaging and concepts alongside advertising experts to deliver unified messages throughout touchpoints. • Concepted, created and art directed visuals for 3D model renderings for multiple P&G's brands in various retail stores, including 2012's Olympic sponsorship campaign inside stores. • Created press-ready print files to reduce process times.

    • Mexico
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Diseñador
      • May 2011 - Jul 2011

      Created in-house advertising for brands like Tommy Hilfiger, Coach, Brooks Brothers, Armani, Etro, etc. Created in-house advertising for brands like Tommy Hilfiger, Coach, Brooks Brothers, Armani, Etro, etc.

    • Advertising Services
    • 1 - 100 Employee
    • Director de Arte Jr
      • Feb 2010 - Apr 2011

      Creative concept and art direction for: • Derma • Sushi Itto • Pfizer (PREVENAR) • Pfizer Conmigo Creative concept and art direction for: • Derma • Sushi Itto • Pfizer (PREVENAR) • Pfizer Conmigo

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Arte Jr.
      • Apr 2008 - Jul 2009

      Creative concept and art direction for BTL advertising for: • Powerade (Diseño de botellas edición limitada, Toolkits, BTL) • Gladiator (Circulo de Oro 2010) • Vive Positivamente (Coca-Cola Co.) • Pulpy (Toolkit, activaciones) Creative concept and art direction for BTL advertising for: • Powerade (Diseño de botellas edición limitada, Toolkits, BTL) • Gladiator (Circulo de Oro 2010) • Vive Positivamente (Coca-Cola Co.) • Pulpy (Toolkit, activaciones)

Education

  • Universidad Iberoamericana, Ciudad de México
    Bachelor's degree, Graphic Design
    2003 - 2008

Community

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