Experience

Sigma Advanced Materials

• United States
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• Director/Partner Owner, Operations and Accounting

  • Jul 2020 - Present

  Sigma Advanced Materials is a woman-owned business focused on metallization and joining of high-tech ceramics, serving clients around the world. Sigma Advanced Materials is a woman-owned business focused on metallization and joining of high-tech ceramics, serving clients around the world.



JoySplat

• United Kingdom

• Owner

  • Jan 2022 - Present

  JoySplat offers privately-sourced vintage and bespoke goods for the consumer market. JoySplat offers privately-sourced vintage and bespoke goods for the consumer market.



Self-Employed

• Real Estate
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2014 - Jul 2020

  Strategic, programmatic, and creative advisement services Selected Engagements: * (stealth name) Technical Component Reseller - Digital Content Creation, System Planning * Thomson Reuters Tax & Accounting - Program Development * Sigma Advanced Materials - Corporate Communications, Logo Design, Branding * Individual Clients (private) - Resume Preparation and Professional Bios * Conducted deep financial executive research, including interviews and intelligence analyses. Deliverables included detailed, actionable Customer Persona kits (Thompson Reuters) * Drove market research study, which led to establishment of renewed corporate brand. Independently delivered full brand kit including logo, website, press releases, bios, tradeshow booth, business cards, stationary, and collateral (Sigma Advanced Materials) Show less



Ingram Micro Cloud

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Cloud Vendor Manager

  • Aug 2016 - Feb 2020

  * Encouraged growth for emerging vendors, achieving 2x sales growth YOY for overall portfolio * Developed and facilitated profitable, strategic partnerships with key Ingram Micro Cloud vendor partners for US and Canada* Shared consultative guidance to Cloud vendors of all sizes and technologies to help develop and energize their channel strategies* Drove vendor business through impactful sales plans and initiatives intended to drive distribution channel success for cloud vendors* Independently constructed and drove new internal efforts and campaigns to drive revenue * Negotiated pricing terms, contractual changes, and discounting strategies on behalf of Ingram Micro* Championed and launched a vendor acceleration program designed to offer high value for lower investment* Acted as key liaison and consultant in multiple project initiatives, including planning and rollout of refined corporate intranet and ERP system and online sales calculator* Evangelized Ingram Micro Cloud Marketplace, and collaborated closely with Product Manager to enhance and improve customer experience* Independently created messaging and amplification vehicles along to actionalize sales strategies. These include animated videos, HTML email campaigns, surveys, and customized collateral* Developed and refined processes for GTM, product launch, and sales enablement for North America sales team Show less

• Senior Manager, Solution Execution

  • Jul 2015 - Aug 2016

  Developed and refined processes for GTM, product launch, and sales enablement.



Medidata Solutions

• United States
• Software Development
• 700 & Above Employee

• Global Partner Program Consultant (contract)

  • Mar 2015 - Jun 2015

  * Guided development of fresh channel program for CRO (Contract Research Organization) partners * Led development, design, and launch of JiveX partner portal, driving project with technical team - with completed, populated portal ready in ~ 3 months * Consulted to SVP to share best practices for refining strategy and targeting * Created messaging, logo sets, and collateral to communicate program * Guided development of fresh channel program for CRO (Contract Research Organization) partners * Led development, design, and launch of JiveX partner portal, driving project with technical team - with completed, populated portal ready in ~ 3 months * Consulted to SVP to share best practices for refining strategy and targeting * Created messaging, logo sets, and collateral to communicate program



ValueCentric

• United States
• Software Development
• 1 - 100 Employee

• Director, Corporate Marketing

  • Nov 2011 - Aug 2014

  * Chiefly responsible for creating and implementing corporate strategy for all aspects of marketing, including branding, product & service promotion, external advertising, and press relations. * Directed and managed introduction of new Joomla-based responsive corporate web experience * Researched, proposed and implemented complete corporate brand reface * Developed and crafted content marketing and advertising materials, including blogs, industry news articles, * Produced and managed financials for corporate events, including conferences, webinars, tradeshow appearances and customer training Show less



BitDefender

• Romania
• Software Development
• 700 & Above Employee

• Director, Global Channel Marketing

  • May 2007 - Nov 2011

  * Developed strategy, tactical plan, and execution of all elements for company’s first global partner program within six months, without internal support staff or significant financial resources * Managed launch execution and operational elements for corporate product and program launches, as well as joint vendor partnership projects * Directed strategy, messaging, and materials for Product Marketing, Training, Pricing, and Market Research * Hired and remotely managed staff, recognized as one of the most productive and valuable within company * Helped guide operational and strategic efforts to regional sales and marketing teams across multiple geographies * Featured speaker at industry events, including CeBIT Hanover * Awarded patent for experiential UI Show less



McAfee

• United States
• Computer and Network Security

• Group Manager, Global GTM Sales Enablement

  • Apr 2006 - May 2007

  * Managed go-to-market elements, including launch planning, product collateral, and fine-tuning of product messaging * Directed creative efforts and production for data loss protection video, the company’s first video posted to YouTube * Developed innovative channel sales tools, including enterprise buyer persona matrices, interactive product guides, and collateral-to-sales funnel mapping * Managed go-to-market elements, including launch planning, product collateral, and fine-tuning of product messaging * Directed creative efforts and production for data loss protection video, the company’s first video posted to YouTube * Developed innovative channel sales tools, including enterprise buyer persona matrices, interactive product guides, and collateral-to-sales funnel mapping



Trend Micro

• Japan
• Software Development
• 700 & Above Employee

• Group Manager, Global Marketing Programs (Product Launch and Project Management)

  • May 2003 - Mar 2006

  * Responsible for all go to market product launch team efforts, directing launch strategies, key decisions, communication choices, timing, and project coordination * Selected for two-person “tiger team” effort which formed, implemented, and globally evangelized company’s first SMB market message and solutions * Worked alongside CEO and selected executives to foster vendor alliance with NetScreen, and to co-produce and market joint security appliance * Directed project efforts for” MacAttack” integrated competitive program targeted at McAfee, resulting in significant competitive sales wins for major accounts and channel partners * Developed and produced digital product selector and animated educational materials * Recognized for outstanding contribution to internal company communication efforts Show less



Blue Coat Systems acquired by Symantec

• United States
• Computer and Network Security
• 200 - 300 Employee

• Global Partner Program Marketing Manager

  • Apr 2002 - Mar 2003

  * Chiefly responsible for introduction of company’s first organized channel program, including strategy, marketing collateral, incentive programs and partner portal * Deeply involved in company rebranding and renaming efforts, from CacheFlow to Blue Coat, handling communication to customers and partners * Independently created, staged, and produced live corporate event to introduce new company brand and name * Created targeted lead generation campaigns for fully qualified, ready-to-close opportunities, resulting in new market penetration * Managed vendor relationships with key alliance partners, including Symantec, Finjan, and Trend Micro Show less



Business Layers, Llc

• United States
• Software Development

• Director, Business Development

  • Jul 2000 - Jan 2001

  Developer of directory-based e-provisioning solutions - Acquired by Netegrity ($44M) * Forged vendor alliances and developed revenue-sharing opportunities * Managed corporate relationship with Novell, fueling a private financial investment in the company Developer of directory-based e-provisioning solutions - Acquired by Netegrity ($44M) * Forged vendor alliances and developed revenue-sharing opportunities * Managed corporate relationship with Novell, fueling a private financial investment in the company



Entera Inc

• Movies, Videos, and Sound

• Product Marketing Manager

  • Jun 1999 - Jul 2000

  Developer of appliance- and software-based Internet content delivery systems - Acquired by BlueCoat/Symantec ($440M) * Responsible for all areas of marketing strategy and execution, including corporate messaging, product marketing, PR, tradeshows, online advertising, and print advertising, for first year of company’s existence * Developed and executed advertising campaign -- completely in-house -- which helped lead to company acquisition for $400m * Executed full marketing plan of multi-city tradeshows, speaking engagements, and advertising on a budget of less than $500k * Regularly acted as corporate evangelist, speaking at major events including NetWorld + Interop and Streaming Media West Show less



Network Associates (McAfee)

• Regional Channel Sales Manager

  • Sep 1998 - Feb 1999

  * Revitalized formerly unmanaged territory, converting more than 15 “dead” partners and competitor’s resellers within the first three months * Managed focused account quota at +100% * Revitalized formerly unmanaged territory, converting more than 15 “dead” partners and competitor’s resellers within the first three months * Managed focused account quota at +100%



Nortel Networks (Bay Networks)

• Area Channel Sales Manager

  • Dec 1993 - Aug 1998

  * Successfully managed an annual territory channel quota of +$170m at plan * Recruited and managed a portfolio of over 150 active VARs throughout Southern California, and Hawaii * Maintained local relationships with three major distributors: Ingram Micro, Tech Data, and Westcon * Successfully managed an annual territory channel quota of +$170m at plan * Recruited and managed a portfolio of over 150 active VARs throughout Southern California, and Hawaii * Maintained local relationships with three major distributors: Ingram Micro, Tech Data, and Westcon



The Optical Society (OSA)

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Publication Assistant

  • Jan 1993 - Nov 1993

  * Independently developed organization's first webpage, using Mosaic, at a time when less than 200 pages existed worldwide * Managed journal categorization and storage * Independently developed organization's first webpage, using Mosaic, at a time when less than 200 pages existed worldwide * Managed journal categorization and storage