Marketing Manager

• May 2020 - Present

- Establish marketing goals based on past performance and market forecasts- Oversee current offerings and strategize initiatives for new products or services- Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies- Work with project team as team lead to develop detailed marketing plans for all media channels and sales teams on clients' projects- Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects- Work within the department budget to develop cost-effective marketing plans for each product or service

Social Media Manager and Community Builder

• Apr 2020 - Present

Digital Marketing Manager

• May 2018 - Present

Campaign & Acquisition Manager

• Jan 2021 - Jun 2021

- Head the strategic growth of the company- Work closely with the President, Project Manager, UI/UX lead, and developers to develop and maintain an optimal portfolio, aligning with the company's strategy- Ensure sustainable business profitability for the company- Support the implementation of products and services strategy by ensuring effective development, delivery, and management through optimal processes- Develop and execute acquisition and retention strategy to optimize the user's lifetime value and base revenue contribution- Define overall churn strategy and operationally drive pro-active and reactive retention activities along the customer lifecycle- Strategizing the conversion of our partners, content creators, voters, and followers to the Chuzi Social Media Platform- Provide documents and copy for marketing materials and guidelines

Digital Sales & Marketing Manager

• May 2020 - Jan 2021

- Build follower base on social media using a combination of paid and organic approach- Provide regular and on-demand reporting on Social Media and Website activity for www.thepost.net.ph- Collaborate with digital artists and multimedia editor in producing visually captivating and intellectually stimulating relevant social media content that will generate traffic and increase user engagement- Maintain and manage all social media platforms and content along with the Content Production Team- On-time delivery of programs and campaigns- Acquire student contributors NATIONWIDE- Develop, implement, and manage digital marketing campaigns to promote the brand and its products- Executing strategic digital marketing plans to attract potential advertisers, agencies, and brands- Conduct rigorous research and analysis

Sales Executive

• Oct 2016 - May 2018

Intern

• Mar 2015 - Jun 2015