Dianne Shelton
Strategic Account Manager at Washington Business Journal- Claim this Profile
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Topline Score
Bio
Tracy Jones
Dianne is a fierce advocate for her clients. She makes it a point to understand their business thoroughly to ensure the products she presents are a good fit strategically. She understands the value of a relationship and works very hard to make sure that ours is mutually beneficially. I appreciate her insight and her experience!
John DePaola
I have worked closely with Dianne for many, many years. I always found her extremely knowledgeable of her product line but also savvy on what would work for our business. She was an advocate for her client always. She pushed us to try new things and understood our vantage point when it came to advertising and promotion. She represented her company and her client extremely well. She has been a big part of our success.
Tracy Jones
Dianne is a fierce advocate for her clients. She makes it a point to understand their business thoroughly to ensure the products she presents are a good fit strategically. She understands the value of a relationship and works very hard to make sure that ours is mutually beneficially. I appreciate her insight and her experience!
John DePaola
I have worked closely with Dianne for many, many years. I always found her extremely knowledgeable of her product line but also savvy on what would work for our business. She was an advocate for her client always. She pushed us to try new things and understood our vantage point when it came to advertising and promotion. She represented her company and her client extremely well. She has been a big part of our success.
Tracy Jones
Dianne is a fierce advocate for her clients. She makes it a point to understand their business thoroughly to ensure the products she presents are a good fit strategically. She understands the value of a relationship and works very hard to make sure that ours is mutually beneficially. I appreciate her insight and her experience!
John DePaola
I have worked closely with Dianne for many, many years. I always found her extremely knowledgeable of her product line but also savvy on what would work for our business. She was an advocate for her client always. She pushed us to try new things and understood our vantage point when it came to advertising and promotion. She represented her company and her client extremely well. She has been a big part of our success.
Tracy Jones
Dianne is a fierce advocate for her clients. She makes it a point to understand their business thoroughly to ensure the products she presents are a good fit strategically. She understands the value of a relationship and works very hard to make sure that ours is mutually beneficially. I appreciate her insight and her experience!
John DePaola
I have worked closely with Dianne for many, many years. I always found her extremely knowledgeable of her product line but also savvy on what would work for our business. She was an advocate for her client always. She pushed us to try new things and understood our vantage point when it came to advertising and promotion. She represented her company and her client extremely well. She has been a big part of our success.
Experience
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Washington Business Journal
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Strategic Account Manager
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Mar 2020 - Present
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iHeartMedia
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Strategic Account Manager - Total Traffic & Weather Network
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Apr 2017 - Feb 2020
Develop strategic marketing plans for Regional/national businesses. Representing over 2100 radio stations - both iHeart and affiliates, in 200 markets across the country. Selling content sponsorship's embedded in audio traffic & weather reports; Podcasts and iHeart tent pole event sponsorships: Music Festival, Jingle Ball, Alter Ego, Country Festival, Wango Tango & Fiesta Latina. Develop strategic marketing plans for Regional/national businesses. Representing over 2100 radio stations - both iHeart and affiliates, in 200 markets across the country. Selling content sponsorship's embedded in audio traffic & weather reports; Podcasts and iHeart tent pole event sponsorships: Music Festival, Jingle Ball, Alter Ego, Country Festival, Wango Tango & Fiesta Latina.
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The Washington Post
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United States
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Newspaper Publishing
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700 & Above Employee
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Major Account Manager
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Sep 1998 - Dec 2016
Major Account manager handling a mixture of regional and national accounts to maintain and grow revenue base up to $12 million. Responsible for creating and establishing business relationships with C-level Executives and to build relationships with key decision makers & influencers at each advertiser/agency; Seek out opportunities to drive new and incremental sales; Estimate annual contract value and potential for incremental opportunities; Manage existing business while aggressively pursuing opportunities for new business; Utilize & partner with internal digital & product partners; Maintain account records using salesforce.com; Show less
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Education
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Radford University
B.S., Journalism
Community
