Experience

Ardent World Inc

• Philippines
• Consumer Goods
• 1 - 100 Employee

• Export Business Development Associate

  • Aug 2022 - Present



Freelance

• Brand Designer and Strategist

  • Aug 2021 - Present

  I help female-powered businesses stand out and attract leads that convert through end-to-end brand strategy and design.Whether you're a newbie entrepreneur or a business struggling to get sales, as a brand strategist and designer, I help lay the foundation of the brand by:- Identifying its essence, vision and non-negotiables, and guiding principles- Performing customer research to provide a common ground for emotional connection and solid relationship- Analyzing competitors and identify the brand's market positioning and personality in order to makes sure it stands out, and finally,- Translating the brand behavior and strategy into visual assets such as the logos, color palette, fonts, and other designs needed that will attract customers and create advocates from them.