Dianne Micaela Delas Alas

Digital Marketing Specialist at AllValue Holdings Corp.
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Contact Information
us****@****om
(386) 825-5501
Location
Metro Manila, PH

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Credentials

  • MoEngage Analytics Expert
    MoEngage
    Sep, 2022
    - Nov, 2024
  • MoEngage Growth Marketing Expert
    MoEngage
    Sep, 2022
    - Nov, 2024

Experience

  • AllValue Holdings Corp.
    • Philippines
    • Retail
    • 200 - 300 Employee
    • Digital Marketing Specialist
      • Aug 2022 - Present

      AllValue Holdings is the retail arm of the Villar Group of Companies. Brands under AllValue include AllHome, AllDay Supermarket, Coffee Project, Dear Joe, KAL, No Name, and more. • Handles the digital promotion of AllDay Supermarkets across 30+ branches • Monitors brand awareness, engagement, CVR and CTR of AllDay Supermarket's online website via marketing automation and Meta Business Suite • In charge of creating and executing monthly content calendars that will be posted on the brand's social media page such as Facebook • In charge of creating, scheduling, and sending out email blasts to all targeted users via marketing automation • Creates intriguing and interesting headlines and taglines that captures customer interest in the brand and its offerings • Assists in online content generation like blogs, social media taglines, and more • Creates messaging marketing materials, and various forms of digital online copy that can be used by the brand to promote products on promotion, flash sales, discounts, etc. • Assists in driving customers to increase basket size, reduce the percentage of cart abandonment, and to provide a seamless user experience from start (logging on to the site) to finish (purchasing a product) • Creates promotional materials that will increase engagement, awareness, and traffic to online stores • Increased engagement by over 200% with organic posts during the month of November-December 2022 • Handles and processes permits for promotional materials as required by the Department of Trade and Industry • Assists other brands such as Vista Malls, Starmalls, Coffee Project, and more with their promotional materials as needed • Handles events from planning, to budgeting, to contacting suppliers in partnership with third-party companies such as the Philippine Star • Does ad hoc tasks as requested by the supervisor Show less

  • Freelance (Self employed)
    • Writing and Editing
    • 700 & Above Employee
    • Social Media Officer
      • Jun 2022 - Present

      • Assists the client with posting items on social media, utilizing SEO and SEM-related keywords to boost sales • Monitors, reviews, and analyzes comments and conversations regarding the products • Identifies insights, emerging trends, and opportunities in order to increase brand awareness and conversion • Directly coordinates with the client with content posting • Posts over 20+ content each day to promote and boost sales for the products • Creates ad and product materials to the specification of the client Show less

  • Lamudi Philippines
    • Philippines
    • Real Estate
    • 100 - 200 Employee
    • Marketing Specialist | Campaigns
      • Jun 2022 - Aug 2022

      • Coordinated logistics, preparation, planning, and closeout of events • Liaised with important stakeholders vital to the success of the company events • Constantly updated and managed databases upon receipt of confirmation of participation from important stakeholders • Ideated and created collaterals to be posted on social media accounts such as Facebook in order to help the company's events gain a much wider reach, engagements, and impressions • Worked alongside several marketing officers to promote a working, functional, and dynamic workplace Show less

  • Credit One Bank
    • United States
    • Financial Services
    • 700 & Above Employee
    • Collections Specialist
      • Jun 2022 - Aug 2022

      • Managed hundreds of outbound calls to Credit One Bank customers on a daily basis • Responsible for resolving outstanding debts owed by customers through the use of multiple web-based applications • Monitored accounts to identify and resolve outstanding debts through financial tools and web-based applications • Collected credit card debts from 5 to 180-day delinquent accounts through the use of acknowledgment, empathy, and removing isolation for a much better customer experience • Passed a certification to be able to handle a large amount of outbound and inbound calls for debt collection Show less

  • Rockwell Land Corporation
    • Philippines
    • Real Estate
    • 700 & Above Employee
    • Human Resources Intern
      • Apr 2022 - Aug 2022

      • Assisted the Human Resources team with talent acquisition and initial interviews • Managed databases that are essential for the team’s daily operations • Sourced out leads for potential candidates based on company standards • Managed and processed job applications for initial interviews for a 500+ employee real estate company • Ideated and created collaterals for the company's internal processes • Assisted the Human Resources team with talent acquisition and initial interviews • Managed databases that are essential for the team’s daily operations • Sourced out leads for potential candidates based on company standards • Managed and processed job applications for initial interviews for a 500+ employee real estate company • Ideated and created collaterals for the company's internal processes

  • Seaversity, Inc.
    • Philippines
    • Technology, Information and Media
    • 1 - 100 Employee
    • Marketing Intern
      • Feb 2021 - Mar 2021

      • Assisted the Creatives department in the creation of publicity materials • Created publicity materials for national holidays and company events while maintaining company branding • Assisted the marketing officer with ideating social media captions and headings • Ideated, designed, and executed posters for promotions • Handled and executed the main publicity materials for the "Women in Maritime" webinar • Worked across departments to keep a dynamic, functioning, and professional workplace Show less

  • Sanggunian ng mga Mag-aaral ng mga Paaralang Loyola ng Ateneo de Manila
    • Philippines
    • Government Administration
    • 1 - 100 Employee
    • Creatives Member
      • Sep 2019 - Sep 2020

      • Brainstormed layouts for publicity materials for the Commission on Anti-Sexual Misconduct and Violence (CASMV)• Tasked to make graphics for the organization's publicity materials• Edited editorial photos for the organization and magazines, and social media posts• Handled the creative process of publicity materials to be posted on CASMV's social media pages

    • Social Media Officer
      • Sep 2019 - Sep 2020

      • Handled extensive research for the Commission on Anti-Sexual Misconduct and Violence's (CASMV) publicity materials• Handled photoshoots and documentation of commission-wide events• Edited and post-processed photos via Adobe Photoshop and/or Adobe Lightroom Classic

    • Campaigns & Exhibits Member
      • Sep 2019 - Sep 2020

      • Organized exhibits for the Commission on Anti-Sexual Misconduct and Violence (CASMV)• Dealt with logistics, creative layouts, and execution for exhibits• Partnered with third-party organizations outside the Ateneo for exhibits

  • Ateneo Economics Association
    • Philippines
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Creatives Associate
      • Sep 2018 - Sep 2019

      • Documented organization-led events while utilizing advanced photography skills • Edited and post-processed photographs taken via Adobe Photoshop and/or Adobe Lightroom Classic • Handled photoshoots for display pictures for publicity blasts • Documented organization-led events while utilizing advanced photography skills • Edited and post-processed photographs taken via Adobe Photoshop and/or Adobe Lightroom Classic • Handled photoshoots for display pictures for publicity blasts

  • Ateneo Association for Communications Technology Management
    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Creatives Associate
      • Sep 2018 - May 2019

      • Documented organization-led events using photography skills • Handled a photoshoot for one of the organization's initiatives • Post-processed photos via Adobe Lightroom Classic • Documented organization-led events using photography skills • Handled a photoshoot for one of the organization's initiatives • Post-processed photos via Adobe Lightroom Classic

  • One Mega Group, Inc.
    • Philippines
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Creative Intern
      • Nov 2017 - Dec 2017

      • Searched for shoot locations for an upcoming photo shoot with local celebrities • Created layouts for their Instagram stories • Helped their graphic artists create layouts for their magazines • Searched for shoot locations for an upcoming photo shoot with local celebrities • Created layouts for their Instagram stories • Helped their graphic artists create layouts for their magazines

  • Pauliworld
    • NCR - National Capital Region, Philippines
    • Staff Writer
      • Aug 2016 - Sep 2017

      • Wrote news features for the school newspaper • Covered schoolwide events for the school newspaper • Wrote news features for the school newspaper • Covered schoolwide events for the school newspaper

  • The Crusader
    • NCR - National Capital Region, Philippines
    • Editorial Writer
      • Feb 2014 - Mar 2016

      • Wrote editorial articles for the school newspaper • Interviewed school and local officials for the school newspaper • Attended workshops to enhance skills in journalism • Selected as one of the participants for a school-wide journalism workshop under a scholarship • Shortlisted for the Editor-in-Chief position • Trained new staffers in order to hone their skills in journalism • Wrote editorial articles for the school newspaper • Interviewed school and local officials for the school newspaper • Attended workshops to enhance skills in journalism • Selected as one of the participants for a school-wide journalism workshop under a scholarship • Shortlisted for the Editor-in-Chief position • Trained new staffers in order to hone their skills in journalism

Education

  • Ateneo de Manila University
    BS Communications Technology Management, Business, Management, Marketing, and Related Support Services
    2018 - 2022
  • St. Paul College Pasig
    Humanities and Social Sciences, High School/Secondary Diploma Programs
    2016 - 2018
  • Pasig Catholic College
    High School, High School/Secondary Diplomas and Certificates
    2012 - 2016

Community

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