Experience

Cult Crackers

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Founder and CEO

  • Jan 2017 - Present

  Berkeley I love what I do, making insanely good crackers that nourish people in so many different ways. I created Cult Crackers to bring a really good tasting cracker to market. Inspired by Swedish cracker culture with a healthy California twist, Cult Crackers are packed with six powerhouse seeds and are full of flavor and crunchy goodness. We bake at the Berkeley Kitchens in a beautiful light-filled space in a historic building in West Berkeley. From measuring to mixing to packaging, we… Show more I love what I do, making insanely good crackers that nourish people in so many different ways. I created Cult Crackers to bring a really good tasting cracker to market. Inspired by Swedish cracker culture with a healthy California twist, Cult Crackers are packed with six powerhouse seeds and are full of flavor and crunchy goodness. We bake at the Berkeley Kitchens in a beautiful light-filled space in a historic building in West Berkeley. From measuring to mixing to packaging, we do everything by hand, and use only the highest-quality certified organic ingredients we can source. Find us online at cultcrackers.com and at more than 165+ stores including Berkeley Bowl, Bi-Rite Markets, Mollie Stone's Markets, Oakville Grocery, Rainbow Grocery and Erewhon Markets. Show less



Freelance copywriter and editor

• Senior copywriter

  • Apr 2015 - Dec 2018

  San Francisco Bay Area Creative, results-driven Editorial Director with more than 10 years experience developing brand voice and creative direction for lifestyle brands. Inspiring leader and excellent manager, highly effective in telling brand stories. Extensive experience writing and editing online communications across multiple platforms. Experienced in building teams, developing processes, collaborating with cross-functional teams, integrating content and commerce and efficiently executing projects from concept to… Show more Creative, results-driven Editorial Director with more than 10 years experience developing brand voice and creative direction for lifestyle brands. Inspiring leader and excellent manager, highly effective in telling brand stories. Extensive experience writing and editing online communications across multiple platforms. Experienced in building teams, developing processes, collaborating with cross-functional teams, integrating content and commerce and efficiently executing projects from concept to completion. Copywriting and editing services for big-name brands and start-ups. Current clients include adidas and Khan Academy Editorial direction and brand storytelling Content strategy and execution New brand launches and brand refreshes Online marketing - emails, newsletters, banners, websites, landing pages, push notifications, in-app copy and product copy Print - direct mail, catalogs, packaging and billboards Ecommerce and social media Recruiting, managing and mentoring Show less



Shutterfly

• United States
• Software Development
• 700 & Above Employee

• Editorial Director

  • Jan 2008 - Mar 2015

  Redwood City, California Led the editorial process across all marketing communications for Shutterfly’s internal creative agency. Directed and edited all messaging including online, print and brand identity. Developed a wide range of deliverables including seasonal campaigns, tag lines, branding statements, catalogs, packaging, emails and banners. Recruited, managed and supervised a team of six copywriters. Reviewed and edited all copy for voice, accuracy and style. Maintained the Shutterfly editorial style guide.



Starbucks, Gymboree, Williams-Sonoma Home and West Elm.

• Freelance copywriter

  • 2007 - 2008

  San Francisco



FTD

• United States
• Manufacturing
• 700 & Above Employee

• Editorial Content Manager

  • Mar 2004 - Aug 2007

  San Francisco Directed and managed all editorial content for upscale online retailer including ecommerce, print catalogs, marketing, product packaging, collateral and brand identity. Led the development and execution of RedEnvelope’s brand voice. Maintained the RedEnvelope style guide, oversaw editorial direction and publishing across all media. Developed cross-channel content synergies to ensure consistent messaging. Managed, recruited and supervised editorial staff and contractors.



RedEnvelope

• United States
• Retail
• 1 - 100 Employee

• Copy Manager

  • 2002 - 2004

  San Francisco Coordinated content development through all stages from sourcing through programming. Worked closely with merchandising, marketing, technology and operations to design and implement consistent brand strategies. Edited catalog copy for voice, accuracy and style. Wrote marketing collateral, product copy and created product names. Proofread catalog and website copy for accuracy.



Fodors, Edgewood Creek and Tavolo

• Freelance writer/editor

  • 1999 - 2002

  San Francisco



CompuCook

• Culinary Director

  • 1998 - 1999

  San Francisco Managed and trained a culinary and editorial staff to implement food marketing programs for more than 40 national food brands in 2,000 in-store interactive recipe kiosks. Directed, produced, wrote and edited food content including recipes, book reviews, chef reviews and food articles. Managed client projects from research through development including writing proposals, performing market research and directing promotions.

• Culinary Manager

  • 1997 - 1998

  San Francisco Developed advertising strategies for national food brands and worked with clients to implement marketing objectives. Conceived, created and managed a test kitchen. Created original recipes for and developed a private-label meal solution program for the top 10 national grocery retailers.



Postrio Restaurant

• Pastry Cook

  • Mar 1996 - Nov 1997

  San Francisco Performed all facets of daily pastry production and pantry station including baking, prepping and plating for Wolfgang Puck’s San Francisco restaurant.